Sterlite Technologies<\/a>, a leading global provider of solutions for high speed data and power transmission networks, has appointed Leo Burnett<\/a> as its Brand Consultant and Creative Partner.
\n
\nThe idea is to redefine the company’s brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation.
\n
\nSterlite Technologies recently completed the 100% acquisition of Elitecore Technologies, a global telecom software product company in a bid to widen its telecom portfolio of offering to global customers. The company is enriching its solution offerings along with increasing its global presence at a quick pace and the need to communicate what it stands for is of vital importance.
\n
Commenting on the decision to partner Leo Burnett India, Anand Agarwal<\/a>, Chief Executive Officer, Sterlite Technologies, said, “In line with our current organizational demerger, we wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of every one who is connected to us. It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us re-define and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”
\n
\nSaurabh Varma, Chief Executive Officer, Leo Burnett India, added, “We are witnessing a tremendous change on a global and socioeconomic landscape, thanks to the evolution of Internet and a greater degree of connectivity. The services provided by Sterlite are at the very core of this spurt, impacting positively at micro and macro levels. It is very exciting to partner a company that is playing a key role in the changing dynamics of technology in our lives. We will deploy our HumanKind tools to re-define Sterlite’s human purpose and help create a sustainable brand identity amongst the company’s stake holders. We hope our rich experience in this field will eventually prove to be of great value to the organization.”
\n
\nLeo Burnett has been building insightful campaigns for McDonald’s, Thums Up, Limca, Maaza, Tide, Whisper, Tata Capital, Sony, AdLabs Imagica, Bajaj Auto, HDFC Life Insurance, Amazon India, and Bacardi among others.<\/body>","next_sibling":[{"msid":49670993,"title":"Microsoft eager to be part of Indian startup story: Satya Nadella","entity_type":"ARTICLE","link":"\/news\/industry\/microsoft-eager-to-be-part-of-indian-startup-story-satya-nadella\/49670993","category_name":null,"category_name_seo":"industry"}],"related_content":[],"seoschemas":false,"msid":49671514,"entity_type":"ARTICLE","title":"Sterlite appoints Leo Burnett India\nas brand consultant","synopsis":"The idea is to redefine the company\u2019s brand purpose in\nline with its ambition and in keeping with changing market landscape and\nincredible opportunities in its field of operation.","titleseo":"industry\/sterlite-appoints-leo-burnett-india-as-brand-consultant","status":"ACTIVE","authors":[{"author_name":"AdAge India Bureau","author_link":"\/author\/479239699\/adage-india-bureau","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479239699.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479239699,"author_name":"AdAge India Bureau","author_seo_name":"AdAge-India-Bureau","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"AdAge","artdate":"2015-11-05 13:31:19","lastupd":"2015-11-05 13:34:01","breadcrumbTags":["industry","Sterlite Technologies","Leo Burnett","Saurabh Verma","Anand Agarwal"],"secinfo":{"seolocation":"industry\/sterlite-appoints-leo-burnett-india-as-brand-consultant"}}" data-authors="[" adage india bureau"]" data-category-name="Industry" data-category_id="18" data-date="2015-11-05" data-index="article_1">

行业

印度斯特里特工业公司任命Leo Burnett作为品牌顾问

这个想法是为了重新定义公司的品牌目的符合其野心和符合不断变化的市场格局和令人难以置信的机会在其领域的操作。

印度谚语局,
格言

2015年11月5日更新是01:34点

斯特里特锌白铜技术,全球领先的解决方案提供商高速数据和电力传输网络,已任命李奥贝纳作为其品牌顾问和创造性的合作伙伴。

这个想法是为了重新定义公司的品牌目的符合其野心和符合不断变化的市场格局和令人难以置信的机会在其领域的操作。

斯特里特锌白铜技术最近完成了100%收购Elitecore技术,全球电信软件产品公司,以扩大其电信组合提供全球客户。公司丰富的解决方案产品以及增加其全球扩张速度很快,需要传达它代表什么是至关重要的。

Leo Burnett印度的评论决定合作伙伴阿南德•阿加瓦尔,首席执行官斯特里特工业公司技术,说,“按照我们目前的组织分,我们希望重新定义我们的核心目的和沟通明确我们要做什么,和我们如何改变每一个连接到我们的生活。有了这个信念,我们有任命李奥贝纳,有丰富的历史定义的目的的许多伟大的品牌和帮助他们成长在复杂的业务场景。他们将帮助我们重新定义和传播我们的目的在我们的员工和其他利益相关者,为未来的增长打下稳健的基础。”

Saurabh Varma,首席执行长Leo Burnett印度,补充道,“我们正在见证一个巨大的变化在全球和社会经济环境,由于互联网的发展和更大程度的连通性。斯特里特工业公司提供的服务是核心的陡增,积极影响微观和宏观层面。是非常激动人心的公司合作中扮演重要角色的变化动态技术在我们的生活中。我们将部署工具重新定义人类斯特里特锌白铜的人类的目的,帮助创建一个可持续的品牌标识在公司的利益相关者。我们希望我们的丰富的经验在这个领域最终将被证明是很有价值的组织。”

Leo Burnett建筑深刻的活动了麦当劳,萨姆,《林姆卡纪录大全》,Maaza,潮流,耳语,塔塔资本,索尼,AdLabs Imagica, Bajaj汽车,HDFC人寿保险,亚马逊印度和巴卡第。

发布于2015年11月5日下午01:31坚持

Sterlite Technologies<\/a>, a leading global provider of solutions for high speed data and power transmission networks, has appointed Leo Burnett<\/a> as its Brand Consultant and Creative Partner.
\n
\nThe idea is to redefine the company’s brand purpose in line with its ambition and in keeping with changing market landscape and incredible opportunities in its field of operation.
\n
\nSterlite Technologies recently completed the 100% acquisition of Elitecore Technologies, a global telecom software product company in a bid to widen its telecom portfolio of offering to global customers. The company is enriching its solution offerings along with increasing its global presence at a quick pace and the need to communicate what it stands for is of vital importance.
\n
Commenting on the decision to partner Leo Burnett India, Anand Agarwal<\/a>, Chief Executive Officer, Sterlite Technologies, said, “In line with our current organizational demerger, we wish to redefine our core purpose and communicate clearly what we do, and how we make a difference in the life of every one who is connected to us. It is with this belief we have appointed Leo Burnett, which has a rich history of defining the purpose for many great brands and helping them grow in complex business scenarios. They will help us re-define and disseminate our purpose amongst our employees and other stakeholders, thus laying a robust foundation for future growth.”
\n
\nSaurabh Varma, Chief Executive Officer, Leo Burnett India, added, “We are witnessing a tremendous change on a global and socioeconomic landscape, thanks to the evolution of Internet and a greater degree of connectivity. The services provided by Sterlite are at the very core of this spurt, impacting positively at micro and macro levels. It is very exciting to partner a company that is playing a key role in the changing dynamics of technology in our lives. We will deploy our HumanKind tools to re-define Sterlite’s human purpose and help create a sustainable brand identity amongst the company’s stake holders. We hope our rich experience in this field will eventually prove to be of great value to the organization.”
\n
\nLeo Burnett has been building insightful campaigns for McDonald’s, Thums Up, Limca, Maaza, Tide, Whisper, Tata Capital, Sony, AdLabs Imagica, Bajaj Auto, HDFC Life Insurance, Amazon India, and Bacardi among others.<\/body>","next_sibling":[{"msid":49670993,"title":"Microsoft eager to be part of Indian startup story: Satya Nadella","entity_type":"ARTICLE","link":"\/news\/industry\/microsoft-eager-to-be-part-of-indian-startup-story-satya-nadella\/49670993","category_name":null,"category_name_seo":"industry"}],"related_content":[],"seoschemas":false,"msid":49671514,"entity_type":"ARTICLE","title":"Sterlite appoints Leo Burnett India\nas brand consultant","synopsis":"The idea is to redefine the company\u2019s brand purpose in\nline with its ambition and in keeping with changing market landscape and\nincredible opportunities in its field of operation.","titleseo":"industry\/sterlite-appoints-leo-burnett-india-as-brand-consultant","status":"ACTIVE","authors":[{"author_name":"AdAge India Bureau","author_link":"\/author\/479239699\/adage-india-bureau","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479239699.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479239699,"author_name":"AdAge India Bureau","author_seo_name":"AdAge-India-Bureau","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"AdAge","artdate":"2015-11-05 13:31:19","lastupd":"2015-11-05 13:34:01","breadcrumbTags":["industry","Sterlite Technologies","Leo Burnett","Saurabh Verma","Anand Agarwal"],"secinfo":{"seolocation":"industry\/sterlite-appoints-leo-burnett-india-as-brand-consultant"}}" data-news_link="//www.iser-br.com/news/industry/sterlite-appoints-leo-burnett-india-as-brand-consultant/49671514">