![\"<p>FILE](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
By Nivedita Balu, Tiyashi Datta and Krystal Hu
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\"Grand Theft Auto<\/a>\" video game maker Take-Two Interactive<\/a> said on Monday it would buy Zynga<\/a> for $11.04 billion in a cash-and-stock deal that will add popular mobile titles such as \"FarmVille<\/a>\" under its umbrella as demand surges for on-the-go gaming.
The deal, the largest ever in the sector, will create a gaming powerhouse with a market cap of nearly $30 billion, spanning console, PC and mobile devices at a time that more people are gaming on their smartphones.
Take-Two, also known for adventure game \"Red Dead Redemption\", offered $3.50 in cash and $6.361 in shares for each Zynga share, a 64% premium to the last closing price. Including debt, the acquisition is worth $12.7 billion.
\"It's a bombshell deal ... Zynga was on the list of potential M&A transactions for a long time in the video game business,\" said Serkan Toto, CEO of videogame consulting firm Kantan Games.
\"Take-Two is looking at the industry map and says 'we have basically nothing here.' So, a lot of people have been have been expecting Take-Two to make a big deal in mobile to close the gap with competitors like Electronic Arts for example.\"
Zynga shares surged 45% on Monday, but were still a dollar and change short of the offer price, while Take-Two fell about 15%.
The deal is expected to close in the first half of this year. There is also a go-shop period of 45 days, meaning Zynga can negotiate with other buyers for a better offer until Feb. 24.
The two companies have held talks off and on in the past year, according to a source familiar with the matter.
The latest round of negotiation came late last year, as Zynga shed more than a third of its market value, the biggest drop among major game publishers. Zynga has reeled from falling engagement levels and Apple's move to allow iPhone users to opt out of being tracked by advertisers.
\"It is a big price tag for a company that has not consistently produced profits or new blockbusters,\" said Erik Gordon, professor at Ross School of Business, University of Michigan.
But with the mobile gaming market likely to reach a size of $116.4 billion by 2024, according to data firm Newzoo, some analysts said more deals were expected in the sector.
\"This trend won't stop here. Many of the console developers are finding out that creating mobile games is difficult,\" said D.A. Davidson analyst Franco Granda.
Crypto and the metaverse are potential growth opportunities, but mobile gaming is proven to work, he said.
Take-Two expects about $100 million in annual cost savings within the first two years, and more than $500 million in net bookings over time when the deal closes in mid-2022.
JP Morgan<\/a> and LionTree advised Take-Two while Goldman Sachs advised Zynga on the sale.
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文件——一个行人走在前面的标志在Zynga在旧金山,星期二,2021年3月16日,。结伴互动软件互动,侠盗猎车手和红色死亡救赎制造商购买Zynga,制造商与朋友开心农场和文字,与一个企业现金及股票交易价值约为127亿美元。take - two周一表示,2022年1月10日,预计每年1亿美元的成本节约。(美联社照片/杰夫赵,文件)
由Nivedita Balu Tiyashi Datta,克里斯托
”侠盗猎车手“视频游戏制造商结伴互动软件交互周一表示,将购买Zynga110.4亿美元的现金加股票交易,将流行的移动标题如“开心农场”在其伞作为活跃的游戏需求激增。
这笔交易,有史以来最大的部门,将创建一个游戏巨头的市值接近300亿美元,包括控制台、个人电脑和移动设备游戏一次,更多的人在他们的智能手机。
take - two,也称“红色死亡救赎”的冒险游戏,提供3.50美元的现金和股票6.361美元为每个Zynga份额,最后收盘价有64%的溢价。包括债务,收购价值127亿美元。
“这是一个爆炸性的交易……Zynga是名单上的潜在并购交易很长一段时间在视频游戏业务,“Serkan托托说,电子游戏咨询公司的首席执行官Kantan游戏。
“take - two是看产业地图,说,“我们基本上没有。所以,很多人一直在期待take - two做出大事移动关闭与竞争对手的差距像电子艺界例如。”
Zynga股价周一上涨45%,但仍一美元和更改的报价,而take - two下跌约15%。
该交易预计将在今年上半年完成。还有一个观望期45天,这意味着Zynga可以与其他买家协商一个更好的工作机会,直到2月24日。
这两家公司已经举行了会谈,在过去的一年里,据一位知情人士透露,。
最新一轮的谈判是去年年底,Zynga裁员逾三分之一的市场价值,主要游戏发行商之间的最大跌幅。Zynga已经步履蹒跚的参与水平下降和苹果的举动让iPhone用户退出被广告商追踪。
“这是一个巨大的价格标签的公司始终未产生利润或新的大片,”埃里克戈登说,密歇根大学罗斯商学院教授。
但随着手机游戏市场规模可能达到1164亿美元,到2024年,数据显示公司Newzoo,一些分析师表示,预计更多的交易。
“这种趋势不会停止在这里。控制台的许多开发人员发现创建手机游戏是很困难的," D.A. Davidson分析师弗兰克奶奶说。
加密和metaverse潜在的增长机会,但手机游戏是证明的工作,他说。
take - two预计约1亿美元的年度成本节约的头两年里,随着时间的推移和超过5亿美元的净预订在2022年中期交易关闭。
摩根大通(JP Morgan)Zynga和LionTree建议take - two,高盛(Goldman Sachs)建议在出售。
FILE - A pedestrian walks in front of a sign at Zynga in San Francisco, Tuesday, March 16, 2021. Take-Two Interactive, maker of Grand Theft Auto and Red Dead Redemption, is buying Zynga, maker of FarmVille and Words With Friends, in a cash-and-stock deal with an enterprise value of about $12.7 billion. Take-Two said Monday, Jan. 10, 2022, it anticipates $100 million in annual cost savings. (AP Photo\/Jeff Chiu, File)<\/span><\/figcaption><\/figure>
By Nivedita Balu, Tiyashi Datta and Krystal Hu
<\/strong>
\"Grand Theft Auto<\/a>\" video game maker Take-Two Interactive<\/a> said on Monday it would buy Zynga<\/a> for $11.04 billion in a cash-and-stock deal that will add popular mobile titles such as \"FarmVille<\/a>\" under its umbrella as demand surges for on-the-go gaming.
The deal, the largest ever in the sector, will create a gaming powerhouse with a market cap of nearly $30 billion, spanning console, PC and mobile devices at a time that more people are gaming on their smartphones.
Take-Two, also known for adventure game \"Red Dead Redemption\", offered $3.50 in cash and $6.361 in shares for each Zynga share, a 64% premium to the last closing price. Including debt, the acquisition is worth $12.7 billion.
\"It's a bombshell deal ... Zynga was on the list of potential M&A transactions for a long time in the video game business,\" said Serkan Toto, CEO of videogame consulting firm Kantan Games.
\"Take-Two is looking at the industry map and says 'we have basically nothing here.' So, a lot of people have been have been expecting Take-Two to make a big deal in mobile to close the gap with competitors like Electronic Arts for example.\"
Zynga shares surged 45% on Monday, but were still a dollar and change short of the offer price, while Take-Two fell about 15%.
The deal is expected to close in the first half of this year. There is also a go-shop period of 45 days, meaning Zynga can negotiate with other buyers for a better offer until Feb. 24.
The two companies have held talks off and on in the past year, according to a source familiar with the matter.
The latest round of negotiation came late last year, as Zynga shed more than a third of its market value, the biggest drop among major game publishers. Zynga has reeled from falling engagement levels and Apple's move to allow iPhone users to opt out of being tracked by advertisers.
\"It is a big price tag for a company that has not consistently produced profits or new blockbusters,\" said Erik Gordon, professor at Ross School of Business, University of Michigan.
But with the mobile gaming market likely to reach a size of $116.4 billion by 2024, according to data firm Newzoo, some analysts said more deals were expected in the sector.
\"This trend won't stop here. Many of the console developers are finding out that creating mobile games is difficult,\" said D.A. Davidson analyst Franco Granda.
Crypto and the metaverse are potential growth opportunities, but mobile gaming is proven to work, he said.
Take-Two expects about $100 million in annual cost savings within the first two years, and more than $500 million in net bookings over time when the deal closes in mid-2022.
JP Morgan<\/a> and LionTree advised Take-Two while Goldman Sachs advised Zynga on the sale.
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