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<\/span><\/figcaption><\/figure>NEW DELHI: Tata Play Binge<\/a> has signed a partnership with mobility solutions provider Comviva<\/a> to leverage the latter’s BlueMarble<\/a> platform for offering access to several over-the-top (OTT<\/a>) applications through a single subscription.

Comviva<\/a>, in a statement on Monday, said its BlueMarble<\/a> platform shall enable Tata Play Binge<\/a> to target a more extensive customer base beyond its existing DTH subscribers.

BlueMarble provides an integrated suite of use cases like catalog, order, CRM, subscription, billing and revenue management. The platform helps media service providers to onboard, launch, manage and stream new services quickly and seamlessly.

Through a single subscription and a unified frontend, Tata Play Binge currently offers more than 20 OTT apps such as Disney+ Hotstar, ZEE5, SonyLIV, Voot Select<\/a>, MX Player, Lionsgate Play<\/a>, hoichoi, Chaupal, Namma Flix, Planet Marathi, ReelDrama, Koode, ManoramaMax, Tarang Plus, Sun NXT<\/a>, Hungama Play<\/a>, Eros Now, ShemarooMe, Voot Kids<\/a>, Curiosity Stream, EPIC ON and DocuBay.

“Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market,” said Vishal Arya of Tata Play.

“We are excited about this strategic partnership with Tata Play Binge as it forays into the pureplay OTT content aggregation space. Our BlueMarble platform will make content viewing an enriching and engaging experience for all users and help Tata Play Binge in its digital transformation journey,” said Tanveer Mahmood, SVP & Head of Integrated Solutions at Comviva.
\"DTH<\/a><\/figure>

DTH firms turn to OTT aggregation to stem user churn<\/a><\/h2>

Tata Play and Dish TV are among the first movers in the TV distribution industry to launch OTT bundles, while the latest player to join the bandwagon is cable TV major GTPL Hathway. GTPL Hathway has launched the ‘Genie+’ service in partnership with 15 OTT apps.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>NEW DELHI: Tata Play Binge<\/a> has signed a partnership with mobility solutions provider Comviva<\/a> to leverage the latter’s BlueMarble<\/a> platform for offering access to several over-the-top (OTT<\/a>) applications through a single subscription.

Comviva<\/a>, in a statement on Monday, said its BlueMarble<\/a> platform shall enable Tata Play Binge<\/a> to target a more extensive customer base beyond its existing DTH subscribers.

BlueMarble provides an integrated suite of use cases like catalog, order, CRM, subscription, billing and revenue management. The platform helps media service providers to onboard, launch, manage and stream new services quickly and seamlessly.

Through a single subscription and a unified frontend, Tata Play Binge currently offers more than 20 OTT apps such as Disney+ Hotstar, ZEE5, SonyLIV, Voot Select<\/a>, MX Player, Lionsgate Play<\/a>, hoichoi, Chaupal, Namma Flix, Planet Marathi, ReelDrama, Koode, ManoramaMax, Tarang Plus, Sun NXT<\/a>, Hungama Play<\/a>, Eros Now, ShemarooMe, Voot Kids<\/a>, Curiosity Stream, EPIC ON and DocuBay.

“Comviva’s BlueMarble digital platform gives us significant business agility and flexibility in delivering various business models. Our go-to-market time has drastically reduced thereby making Tata Play Binge more competitive and innovative in the market,” said Vishal Arya of Tata Play.

“We are excited about this strategic partnership with Tata Play Binge as it forays into the pureplay OTT content aggregation space. Our BlueMarble platform will make content viewing an enriching and engaging experience for all users and help Tata Play Binge in its digital transformation journey,” said Tanveer Mahmood, SVP & Head of Integrated Solutions at Comviva.
\"DTH<\/a><\/figure>

DTH firms turn to OTT aggregation to stem user churn<\/a><\/h2>

Tata Play and Dish TV are among the first movers in the TV distribution industry to launch OTT bundles, while the latest player to join the bandwagon is cable TV major GTPL Hathway. GTPL Hathway has launched the ‘Genie+’ service in partnership with 15 OTT apps.<\/p><\/div>