The company, which operates in both DTH<\/a> as well as OTT segments through its bundling service Binge, said the TV viewing time has gone up after the lockdown.
According to Tata Sky managing director and CEO Harit Nagpal, DTH and OTT are going to co-exist with both of them offering unique content.
\"Both have their own place as they serve mutually exclusive and unique content and one does not substitute the other,\" Nagpal told PTI.
On being asked as to whether the average revenue per user from the DTH business would be impacted as consumption of OTT on large screen trough smart TV<\/a> is on the rise, he said: \"We have not seen one platform suffering at the cost of the other\".
\"TV is a platform that is consumed by the whole family and there will always be someone in the household who will have something that he likes to watch on live TV, be it drama, movies, music, sports, education, news or spiritual,\" he said.
For the discerning customers, it has introduced Tata Sky Binge+, a smart set-top box earlier this year. It is an android enabled hybrid device that offers both linear TV as well as OTT apps on a single television screen.
\"We know the pulse of our customers and thus act accordingly,\" he said.
The new subscriber number for Tata Sky Binge+ did take a beating during the lockdown as the device required a technician's visit.
\"However, we are back to our pre-lockdown numbers, here too. Albeit the number of new DTH subscribers continues to be far in excess of the new Binge+ subscribers,\" he added.
Over the new installation, Nagpal said: \"Our current new connection addition rate is already ahead of what it was before the lockdown. The distribution of acquisition numbers from towns and villages are proportionate to the number of households in these locations.\"
On being asked about investments\/capex for the fiscal, he said: \"We are not anticipating any reduction in capex or spends as a result of the pandemic.\"
According to a report by the sectoral regulator TRAI<\/a>, the DTH industry<\/a> has an active subscriber base of 72.44 million paying customers in the quarter ended March 31, 2020. This was in addition free DTH services of public broadcaster Doordarshan<\/a>.
Tata Sky with a market share of 32.33 per cent was leading the segment followed by Dish TV<\/a> with 29.49 per cent. Bharti Telemedia commands 23.65 per cent market and Sun Direct TV has 14.53 per cent share.
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新德里:主要direct-to-home运营商塔塔的天空夺回了pre-COVID-19水平安装新连接,公司的一名高级官员表示。
该公司在运营潜以及奥特段通过其捆绑服务热潮,说看电视时间锁定后上涨了。
根据塔塔天空董事总经理兼首席执行官Harit Nagpal,对数和奥特将与他们两人提供独特的内容。
”都有自己的地方,因为他们为互斥和独特的内容和不替代另一个,“Nagpal PTI说。
在被问到是否每用户平均收入从潜业务会影响消费的大屏幕上奥特槽智能电视正在上升,他说:“我们还没有看到一个平台的痛苦为代价的“。
“电视是一个平台,是被整个家庭和家庭总是会有别人谁会有事,他喜欢看电视直播,戏剧,电影,音乐,体育,教育,新闻或精神,”他说。乐动扑克
挑剔的顾客,介绍了塔塔天空暴+,今年早些时候智能机顶盒。是一个android启用混合装置,提供了线性电视以及奥特应用单一的电视屏幕上。
“我们知道我们的客户的脉冲,从而采取相应的动作,”他说。
塔塔的新用户号码天空暴+期间挨打了锁定装置需要一个技术人员的访问。
“然而,我们回到pre-lockdown数字,也在这里。尽管新潜订户的数量仍远远超过新热潮+用户,”他补充道。
新安装,Nagpal表示:“我们当前的新连接除了利率已经提前锁定前。采集数据的分布从城镇和村庄的家庭数量成比例的这些位置。”
在被问及投资/资本支出的财政,他说:“我们并不期待任何减少资本支出或花的大流行。”
根据行业监管机构的一份报告火车,潜行业有一个活跃用户数7244万付费用户在截至3月31日的一个季度,2020。这是除了自由潜公共广播服务Doordarshan。
塔塔天空与32.33%的市场份额领先段紧随其后菜的电视29.49%。Bharti电讯传媒命令23.65%的市场和太阳直接电视14.53%的市场份额。
该公司在运营潜以及奥特段通过其捆绑服务热潮,说看电视时间锁定后上涨了。
根据塔塔天空董事总经理兼首席执行官Harit Nagpal,对数和奥特将与他们两人提供独特的内容。
”都有自己的地方,因为他们为互斥和独特的内容和不替代另一个,“Nagpal PTI说。
在被问到是否每用户平均收入从潜业务会影响消费的大屏幕上奥特槽智能电视正在上升,他说:“我们还没有看到一个平台的痛苦为代价的“。
“电视是一个平台,是被整个家庭和家庭总是会有别人谁会有事,他喜欢看电视直播,戏剧,电影,音乐,体育,教育,新闻或精神,”他说。乐动扑克
挑剔的顾客,介绍了塔塔天空暴+,今年早些时候智能机顶盒。是一个android启用混合装置,提供了线性电视以及奥特应用单一的电视屏幕上。
“我们知道我们的客户的脉冲,从而采取相应的动作,”他说。
塔塔的新用户号码天空暴+期间挨打了锁定装置需要一个技术人员的访问。
“然而,我们回到pre-lockdown数字,也在这里。尽管新潜订户的数量仍远远超过新热潮+用户,”他补充道。
新安装,Nagpal表示:“我们当前的新连接除了利率已经提前锁定前。采集数据的分布从城镇和村庄的家庭数量成比例的这些位置。”
在被问及投资/资本支出的财政,他说:“我们并不期待任何减少资本支出或花的大流行。”
根据行业监管机构的一份报告火车,潜行业有一个活跃用户数7244万付费用户在截至3月31日的一个季度,2020。这是除了自由潜公共广播服务Doordarshan。
塔塔天空与32.33%的市场份额领先段紧随其后菜的电视29.49%。Bharti电讯传媒命令23.65%的市场和太阳直接电视14.53%的市场份额。
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