![\"\"](\"\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
NEW DELHI: Tata Teleservices<\/a> (TTSL) is aiming to double its small medium enterprise (SME) customer base to 1 lakh customers in the country with the help of marketing and connectivity solutions, growing at 20%, besides making significant investments towards its new Internet of Things (IoT<\/a>) business.\n
Prateek Pashine, head of enterprise business at Tata Teleservices<\/a> said that out of a million small medium enterprises, around 8 lakh are underserved, which the company wants to tap. “The SME market<\/a> is about Rs 12,000- Rs 14,000 crore. It’s a large market…We have 50,000 SME customers, which is largest base in the country.”
\n
\n“We are currently adding seven to ten thousand customers in a year,” he said, adding that the company is creating a portfolio of solutions, especially for these customers, backed by IT and connectivity solutions.
\n
\nThe industry-wide SME segment is growing at 9%, while TTSL claims to be growing at 15% for the last three years on a consistent basis.
\nTata Teleservices currently offers marketing solutions like toll-free number services and promotional bulk messaging services to SME customers in India.
\n
\n“SMEs are much more likely to adopt new technologies, as compared to large enterprises. They want to be more visible in the market, thereby looking at marketing solutions,” Pashine added.
\n
\nThe company reaches out to SME customers through 1200 channel partners, which includes hardware vendors and system integrators. It is also aggressively using its digital channel to reach out to these customers.
\n
\n“We are significantly spending on digital marketing, which is 5-8 times higher than the marketing spending of last fiscal,” Harjit Singh Chauhan, business head-SME, enterprise business said.
\n
\nInternet of Things (IoT<\/a>) is also emerging as one of the fast growing segment for the enterprise arm. Pashine said that the company is getting 7-8 times more business in this segment, as compared to last fiscal year.
\n
\nTTSL provides IoT connectivity services through Machine-to-Machine (M2M) SIMs for smart metering, location-based tracking services for logistics and security. Besides this, the enterprise arm also provides a complete suite of IoT solution comprising devices, applications and connectivity.
\n
\nThe enterprise arm currently serves around 150,000 enterprises through its IT and connectivity solutions. It offers around 60 IT products to its clients in India. The enterprise business accounts for about 30% of the company's overall revenues.
\n
TTSL's enterprise business competes with Airtel Business<\/a>, Vodafone Business Services<\/a>, Reliance Communications<\/a>, and state-run Bharat Sanchar Nigam (BSNL). Airtel and Vodafone already offer 4G services and are looking to leverage the high-speed service for their enterprise offerings.
\n
\nPashine said that TTSL conducted trials using high-speed 4G services from other telcos for the last-mile connectivity, which it intends to add in its bouquet of enterprise offerings. “We expect to commercially launch 4G-backed enterprise service in 2017,” he said.
\n
\nTata Teleservices is also expanding its 125,000-km-long fiber network by deploying fiber in newer pockets of enterprises. Pashine said the company is adding 2,000 new fiber locations. “We are making significant investment in fattening the pipe to offer faster data services.”\n\n<\/body>","next_sibling":[{"msid":55750706,"title":"Vodafone launches special caller tunes for speech and hearing impaired users","entity_type":"ARTICLE","link":"\/news\/vodafone-launches-special-caller-tunes-for-speech-and-hearing-impaired-users\/55750706","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":55751002,"entity_type":"ARTICLE","title":"Tata Teleservices aims to double small medium customer base in India","synopsis":"Tata Teleservices (TTSL) is aiming to double its small medium enterprise (SME) customer base to 1 lakh customers in the country with the help of marketing and connectivity solutions, growing at 20%, besides making significant investments towards its new Internet of Things (IoT) business.","titleseo":"telecomnews\/tata-teleservices-aims-to-double-small-medium-customer-base-in-india","status":"ACTIVE","authors":[{"author_name":"Danish Khan","author_link":"\/author\/479206691\/danish-khan","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479206691.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479206691,"author_name":"Danish Khan","author_seo_name":"danish-khan","designation":"Senior Editor","agency":false}}],"analytics":{"comments":0,"views":146,"shares":0,"engagementtimems":579000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2016-12-02 16:58:40","lastupd":"2016-12-02 17:03:46","breadcrumbTags":["Tata Teleservices","industry","Reliance communications","SME market","Vodafone Business Services","IoT","Airtel Business"],"secinfo":{"seolocation":"telecomnews\/tata-teleservices-aims-to-double-small-medium-customer-base-in-india"}}" data-authors="[" danish khan"]" data-category-name="" data-category_id="" data-date="2016-12-02" data-index="article_1">
塔塔电信业务的目标是双小介质在印度的客户基础
塔塔电信业务(TTSL)的目标是双重的中小型企业(SME)客户群1多数客户在中国的帮助下营销和连接性解决方案,以20%的速度增长,除了对其进行重大投资新物联网(物联网)业务。
读到
新德里消息:塔塔电信业务(TTSL)的目标是双重的中小型企业(SME)客户群1多数客户在中国的帮助下营销和连接性解决方案,以20%的速度增长,除了对其进行重大投资新物联网(物联网)业务。Prateek Pashine,企业业务主管塔塔电信业务说,一百万小的中小企业,大约十万的缺医少药,该公司希望利用。“中小企业市场是关于Rs 12000 - 14000卢比。这是一个大市场…我们有50000中小企业客户,这是最大的基础。”
“我们正在添加7到一万用户,”他说,并补充说,该公司正在建立一个投资组合的解决方案,特别是对于这些客户,由它和连接性解决方案。
全行业的中小企业市场正以9%的速度增长,而TTSL声称是过去三年15%的速度增长一致的基础。
塔塔电信业务目前提供免费电话服务等营销解决方案和促销信息服务在印度中小企业客户。
“中小企业更可能采用的新技术,与大型企业相比。他们想要在市场上更明显,从而观察营销解决方案,”Pashine补充道。
该公司达到中小企业客户通过1200年的渠道合作伙伴,其中包括硬件供应商和系统集成商。也积极利用其数字信道来接触这些客户。
“我们明显在数字营销上的支出,这是5 - 8倍的营销支出去年财政,”哈吉德辛格Chauhan,业务head-SME企业业务说。
物联网(物联网)也是一个新兴的快速发展的市场为企业的手臂。Pashine说,该公司是在这部分业务的7 - 8倍,比上一财年。
TTSL提供物联网连接服务通过机器对机器(M2M)西姆斯智能计量、定位跟踪物流服务和安全。除此之外,企业部门也提供了一套完整的物联网解决方案包括设备、应用程序和连接。
企业部门目前是150000年左右企业通过其连接解决方案。它提供了约60 It产品在印度客户。企业业务占公司总收入的30%左右。
TTSL企业的商业竞争Airtel业务,沃达丰(Vodafone)业务服务,信实电信、国营Bharat Sanchar Nigam说(BSNL)。Airtel和沃达丰已经提供4 g服务和为他们的企业想要利用高速服务产品。
Pashine说TTSL进行试验使用高速4 g服务与其他电信运营商的“最后一英里”连接,它打算加入其企业发行的花束。“我们预计商业发射4 g-backed企业服务在2017年,”他说。
塔塔电信业务也扩大125000公里长的光纤部署光纤网络的新企业的口袋。Pashine表示,该公司增加了2000名新纤维的位置。“我们在肥育管道进行重大投资提供更快的数据服务”。
