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塔塔斯的超级应用程序叫TataNeu

周二，塔塔集团董事长钱德拉塞卡兰向高层领导预览了“TataNeu”超级应用程序。虽然距离TataNeu的商业推出还有几个月的时间，因为几个部件还没有到位，但该集团将只向员工开放该平台。

孟买:塔塔集团主席N Chandrasekaran给了我们先睹为快TataNeu”超级应用周二向其高层领导发表讲话。虽然距离TataNeu的商业推出还有几个月的时间，因为几个部件还没有到位，但该集团将只向员工开放该平台。

这家企业集团希望利用其超过70万的庞大员工队伍(一个现成的用户基础)进行超级应用程序试点研究。

超级应用，这个词是由黑莓创始人Mike Lazaridis在2010年创立了一个伞形应用程序BigBasket，1毫克，泰姬玛哈，八分音符和亚航已经登上了TataNeu，而Titan、Tanishq、Cliq和星巴克等其他应用程序尚未上线。此举是在政府提出严格的电子商务规则之后。

TataNeu将有一个新的忠诚计划，客户可以获得积分，兑换在该平台上进行的任何其他购买。虽然塔塔集团(Tata Group)是第一个推出超级应用的公司，但美国银行(Bank of America) 8月份发布的一份报告称，“印度有潜力拥有3-4款超级应用”。超级应用程序的一个吸引人的特点是，它可以清理智能手机的主屏幕，这是一块有价值的数字空间。


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Mumbai: Tata Group<\/a> chairman N Chandrasekaran<\/a> gave a sneak peek of the \u2018TataNeu<\/a>\u2019 super app<\/a> to its senior leadership on Tuesday. While the commercial launch of the TataNeu is still some months away as several pieces are yet to fall in place, the group will open up the platform only for use among its employees.

The conglomerate wants to tap its huge workforce of over 7 lakh people, a ready user base, for the super app pilot study.

A super app \u2014 the term was coined by Blackberry<\/a> founder Mike Lazaridis in 2010 \u2014 is many apps within an umbrella app. While some group apps like BigBasket<\/a>, 1MG<\/a>, Taj<\/a>, Croma<\/a> and AirAsia have boarded TataNeu, its other apps like Titan, Tanishq, Cliq and Starbucks are yet to get onto it. The move comes in the wake of the government proposing tough e-commerce rules.

<\/div><\/div>TataNeu will have a new loyalty programme where customers can earn points redeemable for any other buys made on the platform. While the Tata Group is the first to get the ball rolling on a super app, a Bank of America report released in August said, \u201cIndia has the potential to have 3-4 super apps\u201d. One of the appealing features of a super app is that it cleans up a smartphone\u2019s home screen, a valuable piece of digital real estate.

<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"9.0","minfoseo":"9-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1632883222213","minfoseo":"1632883222213"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"HashCode":{"minfo":"-302315883","minfoseo":"-302315883"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"CCINGUsers":{"minfo":"william.dsouza","minfoseo":"william-dsouza"},"AuthorLocation":{"minfo":"Mumbai","minfoseo":"mumbai"},"canonicalURL":{"minfo":"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/tatas-super-app-called-tataneu\/articleshow\/86592008.cms","minfoseo":"https\/timesofindia-indiatimes-com\/business\/india-business\/tatas-super-app-called-tataneu\/articleshow\/86592008-cms"},"NumberOfCharacters":{"minfo":"1236.0","minfoseo":"1236-0"},"NumberOfWords":{"minfo":"223.0","minfoseo":"223-0"},"key":{"0":{"keyid":"6355725","value":"Tata Group","smid":"0","keynameseo":"Tata-Group","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"12197987","value":"TataNeu","smid":"0","keynameseo":"TataNeu","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"4761","value":"Taj","smid":"0","keynameseo":"Taj","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"3848715","value":"super app","smid":"0","keynameseo":"super-app","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"97017","value":"N Chandrasekaran","smid":"0","keynameseo":"N-Chandrasekaran","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"152739","value":"Croma","smid":"0","keynameseo":"Croma","keytype":"","keycount":"totalcount","weightage":"20"},"7":{"keyid":"6354356","value":"Blackberry","smid":"0","keynameseo":"Blackberry","keytype":"","keycount":"totalcount","weightage":"20"},"8":{"keyid":"964794","value":"BigBasket","smid":"0","keynameseo":"BigBasket","keytype":"","keycount":"totalcount","weightage":"20"},"9":{"keyid":"2962726","value":"1MG","smid":"0","keynameseo":"1MG","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Reeba Zachariah","aunameseo":"reeba-zachariah","artauid":"16825","artauemail":"reeba.zachariah@gmail.com","auselfimageid":"16825","auimageid":"0016825","auimagelen":"9802","auFullName":"Reeba Zachariah","pubname":"TOI","designame":"Assistant Editor","audetailsxml":{"authordetails":"Reeba Zachariah is assistant corporate editor at The Times of India, Mumbai. 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