The CEO of the company that's bringing BlackBerry<\/a> phones to the world has told TechRadar the new venture won’t suffer from the same problems as the ill-fated Microsoft-Nokia tie-up. 使的公司的首席执行官黑莓手机世界已经告诉TechRadar新公司不会遭受同样的问题注定失败的微软-诺基亚结盟。
\n\t
Chinese phone manufacturer TCL<\/a> – the fourth-largest in the world thanks to the sales under its Alcatel<\/a> One Touch brand – struck a long-term deal to produce devices<\/a> under the BlackBerry brand, and launched an all-new BlackBerry device at CES with a physical keyboard and a distinctly business look.
\n\t
\n\tBut this is a hardware manufacturer tying up with a software company, leveraging a once-great brand; could this be Microsoft-Nokia all over again?
\n\t
\n\t
\n\t
The Microsoft-Nokia deal's main problem was Windows<\/a> Phone
“[The TCL-BlackBerry] is a fundamentally different situation,” said Nicolas Zibell, chief executive of TCL Communication at CES 2017, citing Windows Phone as the main obstacle to Microsoft<\/a> and Nokia<\/a>’s failed partnership.
\n\t
“Microsoft imposed its OS, which was small-scale in terms of users, apps and the ecosystem, on a brand that had not been successful in the smartphone<\/a> space,” he said.
\n\t
\n\tUntil that deal, Nokia had only been successful in first-gen smartphones running on Symbian. It's a deal that seems mirrored here, where TCL is estimated by Futuresource Consulting to hold 2.7% of the global smartphone market in 2016, shipping 44 million units.
\n\t
“This deal is very different because we are using Android<\/a> as a pure experience, we don’t make compromises on the app store, and we are bringing unique security solutions and hardware innovations,” added Zibell.
\n\t
\n\tHe's hoping that the licensing deal with BlackBerry creates not risk but cost efficiency for both companies. Ultimately, an expansion of the BlackBerry brand is on the cards if successful, where cost-effective labor is combined with BlackBerry's secure servers, which are still a powerful lure in the world of enterprise.
\n\t
\n\t
\n\t
\n\tAbout one-third of the new device is keyboard
\n\tTCL has work to do. In 2016 BlackBerry had just 0.2% of the global market, selling 2.5 million phones according to Futuresource Consulting.
\n\t
\n\tJust how hungry the market is for a phone with a physical keyboard remains to be seen, and it’s not certain that the loyalty of BlackBerry fans can be counted on – although Zibell is optimistic.
\n\t
\n\t“We know there are people that hang on to a BlackBerry phone longer than most people hang on to their phones,” he said, citing the keyboard as a critical part of the appeal for many.
\n\t
\n\tThat said, the BlackBerry brand under TCL won’t only be about physical keyboards. The first products from the tie-up, the DTEK50 and DTEK60, both push ‘most secure phone in the world’ claims but are touchscreen only.
\n\t
\n\t“There will be more purpose-built devices in future,” said Zibell. “Not everything has to look like a black piece of glass, and we can bring something different.”
\n\t
\n\tA bezel-less BlackBerry?
\n\t
\n\tHe also suggested that in the future there would be more affordable phones with borderless, bezel-less displays, and that in the longer term the market will see a lot of innovation in AI and voice interaction, which will reduce the importance of the display.
\n\t
\n\tVoice commands could replace almost every action, from page navigation to actions within games, and even make apps defunct.
\n\t
\n\tIn many ways, that starts with the forthcoming (unnamed) BlackBerry phone, whose keyboard can be used to navigate the screen just by lightly brushing it with fingers.
\n\t
\n\tIt's simultaneously retro and cutting-edge (Zibell told us it would work in an all-new way compared to previous BlackBerry phones like the Passport). As such, there’s no doubt about the target market for this leather-backed device.
\n\t
\n\t“BlackBerry owners want everything you need for a modern business life – security, a long-lasting device, one that’s not as slippery as a soap bar and needs a case, a real camera and real apps,” said Zibell.
\n\t
\n\t“One of the reasons BlackBerry has lost some of its appeal is that people had to compromise between good email and security, and they had to sacrifice a good web browsing experience and apps,” said Zibell.
\n\t
\n\t“We’re bringing back a ‘no compromises’ approach.”<\/p>\n<\/body>","next_sibling":[{"msid":56434348,"title":"Huawei to sell Honor 6X exclusively on Amazon in Jan","entity_type":"ARTICLE","link":"\/news\/huawei-to-sell-honor-6x-exclusively-on-amazon-in-jan\/56434348","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56434450,"entity_type":"ARTICLE","title":"TCL says BlackBerry partnership won't be another Microsoft\/Nokia debacle","synopsis":"How different is the TCL-BlackBerry deal to the doomed Microsoft-Nokia in Windows Phone? Massively, says TCL's CEO.","titleseo":"telecomnews\/tcl-says-blackberry-partnership-wont-be-another-microsoft\/nokia-debacle","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Techradar","artdate":"2017-01-10 09:40:52","lastupd":"2017-01-10 09:44:35","breadcrumbTags":["BlackBerry","Windows","TCL","Alcatel","blackberry 2017","Nokia","Microsoft","android","Smartphone","Devices"],"secinfo":{"seolocation":"telecomnews\/tcl-says-blackberry-partnership-wont-be-another-microsoft\/nokia-debacle"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-01-10" data-index="article_1">
中国手机制造商TCL——世界上第四大由于在其销售阿尔卡特第一次接触品牌,生产达成长期协议设备黑莓品牌,推出了一款全新的黑莓设备在CES上物理键盘和明显的业务。
但这是一个硬件制造商与一家软件公司,利用一度品牌;这是微软-诺基亚再次吗?
微软-诺基亚交易的主要问题窗户电话
“(TCL-BlackBerry)是一个完全不同的情况,”尼古拉Zibell说,首席执行官TCL通讯在CES 2017上,援引Windows Phone的主要障碍微软和诺基亚失败的伙伴关系。
“微软对其操作系统,这是小规模的用户、应用程序和生态系统,在一个没有成功的品牌智能手机空间,”他说。
在交易之前,诺基亚只有在第一代智能手机上运行Symbian成功。这里,似乎反映,TCL估计英国未来咨讯发布的2016年全球智能手机市场2.7%的份额,发货4400万台。
“这笔交易是非常不同的,因为我们正在使用安卓作为一个纯粹的体验,我们不做出妥协在app store,和我们将独特的安全解决方案和硬件创新,”Zibell补充说。
他希望许可的处理黑莓创建没有风险,但是这两家公司的成本效率。最终,黑莓品牌的扩张是可能的如果成功,具有成本效益的劳动的地方加上黑莓安全服务器,这仍然是一个强大的企业吸引世界上。
大约三分之一的新设备是键盘
TCL有工作要做。2016年黑莓刚刚全球市场的0.2%,根据英国未来咨讯发布销售了250万部手机。
多么饿市场与实体键盘手机仍有待观察,不确定,黑莓的忠诚粉丝可以指望——尽管Zibell很乐观。
“我们知道有些人,挂在黑莓手机时间比大多数人紧紧握住自己的手机,“他说,引用键盘作为吸引力的一个重要部分。
说,黑莓品牌在TCL不会只是物理键盘。第一个产品合作,DTEK50 DTEK60,既推动“世界上最安全的手机”声称但只触摸屏。
“在未来将会有更多的专用设备,“Zibell说。“并不是所有东西都看起来像一块黑色的玻璃,我们可以带些不同的东西。”
bezel-less黑莓吗?
他还建议,在未来会有更便宜的手机与无国界,bezel-less显示器,这从长期来看市场将看到很多创新AI和语音交互,这将减少显示的重要性。
语音指令可以取代几乎每一个行动,从页面导航到行动在游戏,甚至已经让应用程序。
在许多方面,从即将到来的(匿名)黑莓手机的键盘可以用来导航屏幕只需用手指轻轻刷牙。
同时复古和尖端(Zibell告诉我们将在一个全新的工作方式与以前的黑莓手机就像护照)。因此,毫无疑问这个leather-backed设备的目标市场。
“黑莓所有者希望所有你需要一个现代商业生活——安全、持久的设备,这不是滑的像一个肥皂酒吧和需求情况下,一个真正的相机和实际应用,“Zibell说。
“黑莓的原因之一已经失去了它的一些好的电子邮件之间的吸引力是,人们不得不妥协和安全,和他们必须牺牲良好的web浏览体验和应用,“Zibell说。
“我们带回一个“不妥协”的方法。”
The CEO of the company that's bringing BlackBerry<\/a> phones to the world has told TechRadar the new venture won’t suffer from the same problems as the ill-fated Microsoft-Nokia tie-up.
\n\t
Chinese phone manufacturer TCL<\/a> – the fourth-largest in the world thanks to the sales under its Alcatel<\/a> One Touch brand – struck a long-term deal to produce devices<\/a> under the BlackBerry brand, and launched an all-new BlackBerry device at CES with a physical keyboard and a distinctly business look.
\n\t
\n\tBut this is a hardware manufacturer tying up with a software company, leveraging a once-great brand; could this be Microsoft-Nokia all over again?
\n\t
\n\t
\n\t
The Microsoft-Nokia deal's main problem was Windows<\/a> Phone
“[The TCL-BlackBerry] is a fundamentally different situation,” said Nicolas Zibell, chief executive of TCL Communication at CES 2017, citing Windows Phone as the main obstacle to Microsoft<\/a> and Nokia<\/a>’s failed partnership.
\n\t
“Microsoft imposed its OS, which was small-scale in terms of users, apps and the ecosystem, on a brand that had not been successful in the smartphone<\/a> space,” he said.
\n\t
\n\tUntil that deal, Nokia had only been successful in first-gen smartphones running on Symbian. It's a deal that seems mirrored here, where TCL is estimated by Futuresource Consulting to hold 2.7% of the global smartphone market in 2016, shipping 44 million units.
\n\t
“This deal is very different because we are using Android<\/a> as a pure experience, we don’t make compromises on the app store, and we are bringing unique security solutions and hardware innovations,” added Zibell.
\n\t
\n\tHe's hoping that the licensing deal with BlackBerry creates not risk but cost efficiency for both companies. Ultimately, an expansion of the BlackBerry brand is on the cards if successful, where cost-effective labor is combined with BlackBerry's secure servers, which are still a powerful lure in the world of enterprise.
\n\t
\n\t
\n\t
\n\tAbout one-third of the new device is keyboard
\n\tTCL has work to do. In 2016 BlackBerry had just 0.2% of the global market, selling 2.5 million phones according to Futuresource Consulting.
\n\t
\n\tJust how hungry the market is for a phone with a physical keyboard remains to be seen, and it’s not certain that the loyalty of BlackBerry fans can be counted on – although Zibell is optimistic.
\n\t
\n\t“We know there are people that hang on to a BlackBerry phone longer than most people hang on to their phones,” he said, citing the keyboard as a critical part of the appeal for many.
\n\t
\n\tThat said, the BlackBerry brand under TCL won’t only be about physical keyboards. The first products from the tie-up, the DTEK50 and DTEK60, both push ‘most secure phone in the world’ claims but are touchscreen only.
\n\t
\n\t“There will be more purpose-built devices in future,” said Zibell. “Not everything has to look like a black piece of glass, and we can bring something different.”
\n\t
\n\tA bezel-less BlackBerry?
\n\t
\n\tHe also suggested that in the future there would be more affordable phones with borderless, bezel-less displays, and that in the longer term the market will see a lot of innovation in AI and voice interaction, which will reduce the importance of the display.
\n\t
\n\tVoice commands could replace almost every action, from page navigation to actions within games, and even make apps defunct.
\n\t
\n\tIn many ways, that starts with the forthcoming (unnamed) BlackBerry phone, whose keyboard can be used to navigate the screen just by lightly brushing it with fingers.
\n\t
\n\tIt's simultaneously retro and cutting-edge (Zibell told us it would work in an all-new way compared to previous BlackBerry phones like the Passport). As such, there’s no doubt about the target market for this leather-backed device.
\n\t
\n\t“BlackBerry owners want everything you need for a modern business life – security, a long-lasting device, one that’s not as slippery as a soap bar and needs a case, a real camera and real apps,” said Zibell.
\n\t
\n\t“One of the reasons BlackBerry has lost some of its appeal is that people had to compromise between good email and security, and they had to sacrifice a good web browsing experience and apps,” said Zibell.
\n\t
\n\t“We’re bringing back a ‘no compromises’ approach.”<\/p>\n<\/body>","next_sibling":[{"msid":56434348,"title":"Huawei to sell Honor 6X exclusively on Amazon in Jan","entity_type":"ARTICLE","link":"\/news\/huawei-to-sell-honor-6x-exclusively-on-amazon-in-jan\/56434348","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56434450,"entity_type":"ARTICLE","title":"TCL says BlackBerry partnership won't be another Microsoft\/Nokia debacle","synopsis":"How different is the TCL-BlackBerry deal to the doomed Microsoft-Nokia in Windows Phone? Massively, says TCL's CEO.","titleseo":"telecomnews\/tcl-says-blackberry-partnership-wont-be-another-microsoft\/nokia-debacle","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Techradar","artdate":"2017-01-10 09:40:52","lastupd":"2017-01-10 09:44:35","breadcrumbTags":["BlackBerry","Windows","TCL","Alcatel","blackberry 2017","Nokia","Microsoft","android","Smartphone","Devices"],"secinfo":{"seolocation":"telecomnews\/tcl-says-blackberry-partnership-wont-be-another-microsoft\/nokia-debacle"}}" data-news_link="//www.iser-br.com/news/tcl-says-blackberry-partnership-wont-be-another-microsoft/nokia-debacle/56434450">
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