NEW DELHI: A few large technology services companies and their boutique counterparts are betting big on the content moderation<\/a> services business, analysts have said. 新德里:几大技术服务公司和精品同行在上下了很大的赌注内容审核服务业务,分析师说。
This is a business that IT services<\/a> provider Cognizant<\/a> said recently it was exiting<\/a>, pushed by the challenges of dealing with stressed employees and new strategy.
Content moderation<\/a> work involves tasks like filtering a video, image or text with hate messages, which could end up hurting organisations, businesses or others.
Globally, this type of work has received criticism due to the high stress and long hours employees face, often leading to an unhealthy work-life balance. Staff at such businesses are often underpaid, said analysts.
The size of the content moderation services market, which is in huge demand from social networking firms, is pegged at nearly $2 billion, according to Ray Wang, chief analyst of Silicon Valley-based Constellation Research.
The technology services and business process management industry continues to see higher demand for content moderation services and companies such as Accenture, Wipro, Genpact<\/a> and domestic boutique firms are seeing a sharp rise in opportunities, said Peter Bendor-Samuel, chief executive, Everest Group, an IT advisory and research firm.
\"It is true that some of the roles in content moderation are challenging and can be disturbing if not handled well. However, the need is growing, creating a robust and growing market. Also, the industry is learning how to better support their employees in these roles,\" said Bendor-Samuel.
Experts said revenue generated by this business comes at a reputation cost for companies, and does not add value to the company.
ET reported earlier that Cognizant<\/a> had come under scrutiny<\/a> for the work environment of its content moderators and the impact such work was having on their mental health.
Cognizant's exit from this segment, roughly worth $250 million, is also largely strategic to the company's future, analysts said.
\"I don’t think this (Cognizant's exit) changes the business. We see huge demand and requests from the social networks for more help as this is not an easy job,\" said Wang of Constellation Research.
Experts said large IT companies face more costs in this business compared to smaller boutique firms, due to higher employee management costs, increased locations, processes etc.
“We are seeing demand both from domestic and global firms. There has been a huge growth in vernacular apps in India, which we think will be the next phase of our growth,” said Aravind Rao, co-founder of content moderation firm Infoesearch.
Smaller firms not only rely on cracking big deals but also have a competitive advantage due to the number of clients that they handle, he said, compared to IT companies who prefer to do business only with a few global tech giants.
Vishwakumar Nandagopal, head of India operations and regional controller for APAC at ISG, said a set of boutique companies are also prominent in offering content moderation services.
\"We do not see any shortfall; others will pick up. For this type of business, there are a few small players in the market. We will also see more automation coming in for this segment,\" he said.
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这是一个业务信息技术服务提供者认识到说最近这是退出处理压力的挑战,推动员工和新策略。
内容审核工作涉及任务像过滤视频、图像或文本与讨厌的消息,这可能最终伤害组织、企业或其他。
在全球范围内,这种类型的工作受到批评由于长时间高压力和员工的脸,经常导致不健康的工作与生活的平衡。这些企业的员工往往是收入过低,分析师说。
技术服务和业务流程管理行业继续看到更高的需求内容适度服务和埃森哲等公司,Wipro,Genpact和国内精品公司看到急剧上升的机会,首席执行官Peter Bendor-Samuel说珠穆朗玛峰,IT咨询和研究公司。
“的确,一些内容适度挑战性的角色,如果处理不好可以令人不安。然而,越来越多的需要,创建一个健壮的和不断增长的市场。同时,行业学习如何更好地支持他们的员工在这些角色,”Bendor-Samuel说。
专家表示,所产生的这部分业务的收入为公司的声誉代价,和不增加价值的公司。
而早些时候报道说,认识到有受到审查其内容版主的工作环境和影响这样的工作对他们的心理健康。
认识到退出这段,大约价值2.5亿美元,也是主要战略公司的未来,分析师表示。
“我不认为这(认识的退出)改变了业务。我们看到了社交网络的巨大需求和要求更多的帮助,因为这不是一件容易的事,”王说的星座研究。
专家表示,大型IT企业面临更多的成本在这个行业小精品公司相比,由于员工的管理成本上升,增加位置,流程等。
“我们看到来自国内和全球公司的需求。方言的应用程序已经有一个巨大的增长在印度,我们认为这将是我们下一阶段的增长,“创始人Aravind Rao说内容适度公司Infoesearch。
小公司不仅依靠破解大型交易,也有一个竞争优势,由于存在大量的客户,他们处理,他说,它只喜欢做生意的公司相比,一些全球科技巨头。
Vishwakumar Nandagopal、印度业务负责人和区域控制器为亚太地区研究小组,表示一组小型公司也在提供内容审核服务。
“我们没有看到任何缺口;别人会回升。对于这种类型的业务,在市场上有几个小球员。我们还将看到更多的自动化进来的。这段时期,”他说。
NEW DELHI: A few large technology services companies and their boutique counterparts are betting big on the content moderation<\/a> services business, analysts have said.
This is a business that IT services<\/a> provider Cognizant<\/a> said recently it was exiting<\/a>, pushed by the challenges of dealing with stressed employees and new strategy.
Content moderation<\/a> work involves tasks like filtering a video, image or text with hate messages, which could end up hurting organisations, businesses or others.
Globally, this type of work has received criticism due to the high stress and long hours employees face, often leading to an unhealthy work-life balance. Staff at such businesses are often underpaid, said analysts.
The size of the content moderation services market, which is in huge demand from social networking firms, is pegged at nearly $2 billion, according to Ray Wang, chief analyst of Silicon Valley-based Constellation Research.
The technology services and business process management industry continues to see higher demand for content moderation services and companies such as Accenture, Wipro, Genpact<\/a> and domestic boutique firms are seeing a sharp rise in opportunities, said Peter Bendor-Samuel, chief executive, Everest Group, an IT advisory and research firm.
\"It is true that some of the roles in content moderation are challenging and can be disturbing if not handled well. However, the need is growing, creating a robust and growing market. Also, the industry is learning how to better support their employees in these roles,\" said Bendor-Samuel.
Experts said revenue generated by this business comes at a reputation cost for companies, and does not add value to the company.
ET reported earlier that Cognizant<\/a> had come under scrutiny<\/a> for the work environment of its content moderators and the impact such work was having on their mental health.
Cognizant's exit from this segment, roughly worth $250 million, is also largely strategic to the company's future, analysts said.
\"I don’t think this (Cognizant's exit) changes the business. We see huge demand and requests from the social networks for more help as this is not an easy job,\" said Wang of Constellation Research.
Experts said large IT companies face more costs in this business compared to smaller boutique firms, due to higher employee management costs, increased locations, processes etc.
“We are seeing demand both from domestic and global firms. There has been a huge growth in vernacular apps in India, which we think will be the next phase of our growth,” said Aravind Rao, co-founder of content moderation firm Infoesearch.
Smaller firms not only rely on cracking big deals but also have a competitive advantage due to the number of clients that they handle, he said, compared to IT companies who prefer to do business only with a few global tech giants.
Vishwakumar Nandagopal, head of India operations and regional controller for APAC at ISG, said a set of boutique companies are also prominent in offering content moderation services.
\"We do not see any shortfall; others will pick up. For this type of business, there are a few small players in the market. We will also see more automation coming in for this segment,\" he said.
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