\"\"NEW DELHI: Homegrown diversified group Mahindra and its newly-acquired Italian design firm Pininfarina<\/a> are pitching for six to eight projects globally across different industrial sectors to offer design and business solutions.
\n
After the acquisition of 76.06 per cent stake in Pininfarina in December last year for nearly Rs 370 crore,
Mahindra Group<\/a>'s IT arm Tech Mahindra<\/a> and the Turin-based firm are now looking to leverage each other's strength to offer complete business solutions to potential clients.
\n
\n\"There are about 6-8 conversations that are at fairly significant discussions across the world that we are doing today jointly with Pininfarina,\" Tech Mahindra Chief Strategy and Marketing Officer Jagdish Mitra told PTI.
\n
He said these discussions cut across transportation sector, including automobiles, and outside of it such as
FMCG<\/a> product companies.
\n
\nWhen asked about the size of the projects, Mitra said it is difficult to put a number to it as it would depend on what role the two firms play in the overall scheme of things of the potential clients.
\n
\n\"More than the number, it is important to see at what level we will play. Where does the customer put us in his category of vendors and partners, whether it is strategic, whether it is practical? Is it someone you use for volume or someone who use for cost? Where do we fit into the scheme?\" he said.
\n
\nCommenting on what Pininfarina brings on the table, company CEO Silvio Pietro Angori said: \"Yes, we are known for designing Ferraris and Maseratis but we don't just do that for a living. Otherwise we wouldn't be able to live because that's too small. We do much more than that.\"
\n
\nHe said the company has a strong presence in industrial products with over 400 unique items on its list.
\n
\n\"These days where there is a need for distinctiveness in the market, customers want product unique to their taste, we design unique products. This doesn't mean these are luxurious, but they are distinctive. This is where we offer our customers a customer experience...This is where we come into play of Tech Mahindra,\" Angori added.
\n
\nElaborating on how acquisition of Pininfarina has changed the scope for Tech Mahindra, Mitra said: \"For us the opportunity is really about upping the game. From our side being an IT software solutions company, providing technology solutions, now we are talking about offering business solutions.
\n
\n\"What Pininfarina allows us to do is to start conversation at products level and in the conceptualisation stage rather than when everything has been designed, which is where typically IT guys come in.\"
\n
\nMahindra group's automotive division has been a client for Pininfarina even before the acquisition.
\n
\nWhen asked how soon there could be a new Mahindra vehicle with Pininfarina design, Angori didn't share a clear timeline but said a \"typical cycle for (development of) a product in automotive industry is 26-40 months.\"\n\n<\/body>","next_sibling":[{"msid":50914391,"title":"Reliance Retail launches cheapest 4G VoLTE smartphone, LYF Flame 1 to support Reliance Jio","entity_type":"ARTICLE","link":"\/news\/reliance-retail-launches-cheapest-4g-volte-smartphone-lyf-flame-1-to-support-reliance-jio\/50914391","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50914879,"entity_type":"ARTICLE","title":"Tech Mahindra, Pininfarina pitch for 6-8 projects globally","synopsis":"After the acquisition of Pininfarina in December last year, Tech Mahindra and the design firm are looking to leverage each other's strengths.","titleseo":"telecomnews\/tech-mahindra-pininfarina-pitch-for-6-8-projects-globally","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-02-09 14:11:27","lastupd":"2016-02-09 14:12:53","breadcrumbTags":["Enterprise IT","fmcg","Tech Mahindra","Mahindra Group","Pininfarina","automotives"],"secinfo":{"seolocation":"telecomnews\/tech-mahindra-pininfarina-pitch-for-6-8-projects-globally"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2016-02-09" data-index="article_1">

全球Tech Mahindra, Pininfarina距为6 - 8项目

收购后的印记去年12月,Tech Mahindra和设计公司想要利用对方的优势。

  • 更新于2016年2月9日02:12点坚持
新德里:本土多元化集团马辛德拉及其最近获得的意大利设计公司印记全球投手六到八个项目在不同的工业领域提供设计和业务解决方案。

收购后的印记去年12月76.06%的股份近370卢比,马辛德拉集团它的手臂科技马辛德拉和都灵公司现在想要利用彼此的力量向潜在客户提供完整的业务解决方案。

“大约有6 - 8的对话在世界上相当重要的讨论,今天我们做会同印记,“Tech Mahindra首席战略和营销官贾格迪什密特拉告诉PTI说。

他说,这些讨论跨越交通行业,包括汽车、和外部等快速消费品产品的公司。

当被问及的大小项目,Mitra说很难用数字,它将取决于两家公司扮演什么角色在事物的总体方案的潜在客户。

“超过数量,重要的是在什么层次,我们会玩。哪里来的客户让我们在他的类别的供应商和合作伙伴,无论是战略,是否可行?你使用卷的人还是人使用成本?我们在哪里适应方案吗?”他说。

评论什么印记带来放在桌子上,公司首席执行长西尔维奥•彼得罗Angori说:“是的,我们以设计法拉利和玛莎拉蒂跑车但是我们不只是谋生。否则我们将无法生活,因为太小了。我们比这做得更多。”

他表示,该公司在工业产品超过400独特的项目列表。

“这些天,需要在市场上的特殊性,客户想要产品独特的味道,我们设计独特的产品。这并不意味着这些都是奢侈的,但是他们是与众不同的。这是我们为客户提供客户体验……马恒达科技公司的这是我们发挥作用,”Angori补充道。

阐述如何收购印记已经改变了空间Tech Mahindra,密特拉说:“我们是关于提高游戏的机会。从我们这边做一个软件解决方案公司,提供技术解决方案,我们现在讨论的是提供业务解决方案。

“什么印记让我们开始谈话在产品层面,在构想阶段而不是当一切设计,这是一般人进来。”

马辛德拉集团汽车部门一直印记在收购之前的客户。

当被问及很快会有一个新的Mahindra车辆与Pininfarina设计Angori没有共享一个明确的时间表,但表示“典型周期(发展)的产品在汽车行业26-40月。”
  • 发布于2016年2月9日02:11点坚持
是第一个发表评论。
现在评论

加入2 m +行业专业人士的社区

订阅我们的通讯最新见解与分析。乐动扑克

下载ETTelec乐动娱乐招聘om应用

  • 得到实时更新
  • 保存您最喜爱的文章
扫描下载应用程序
\"\"NEW DELHI: Homegrown diversified group Mahindra and its newly-acquired Italian design firm Pininfarina<\/a> are pitching for six to eight projects globally across different industrial sectors to offer design and business solutions.
\n
After the acquisition of 76.06 per cent stake in Pininfarina in December last year for nearly Rs 370 crore,
Mahindra Group<\/a>'s IT arm Tech Mahindra<\/a> and the Turin-based firm are now looking to leverage each other's strength to offer complete business solutions to potential clients.
\n
\n\"There are about 6-8 conversations that are at fairly significant discussions across the world that we are doing today jointly with Pininfarina,\" Tech Mahindra Chief Strategy and Marketing Officer Jagdish Mitra told PTI.
\n
He said these discussions cut across transportation sector, including automobiles, and outside of it such as
FMCG<\/a> product companies.
\n
\nWhen asked about the size of the projects, Mitra said it is difficult to put a number to it as it would depend on what role the two firms play in the overall scheme of things of the potential clients.
\n
\n\"More than the number, it is important to see at what level we will play. Where does the customer put us in his category of vendors and partners, whether it is strategic, whether it is practical? Is it someone you use for volume or someone who use for cost? Where do we fit into the scheme?\" he said.
\n
\nCommenting on what Pininfarina brings on the table, company CEO Silvio Pietro Angori said: \"Yes, we are known for designing Ferraris and Maseratis but we don't just do that for a living. Otherwise we wouldn't be able to live because that's too small. We do much more than that.\"
\n
\nHe said the company has a strong presence in industrial products with over 400 unique items on its list.
\n
\n\"These days where there is a need for distinctiveness in the market, customers want product unique to their taste, we design unique products. This doesn't mean these are luxurious, but they are distinctive. This is where we offer our customers a customer experience...This is where we come into play of Tech Mahindra,\" Angori added.
\n
\nElaborating on how acquisition of Pininfarina has changed the scope for Tech Mahindra, Mitra said: \"For us the opportunity is really about upping the game. From our side being an IT software solutions company, providing technology solutions, now we are talking about offering business solutions.
\n
\n\"What Pininfarina allows us to do is to start conversation at products level and in the conceptualisation stage rather than when everything has been designed, which is where typically IT guys come in.\"
\n
\nMahindra group's automotive division has been a client for Pininfarina even before the acquisition.
\n
\nWhen asked how soon there could be a new Mahindra vehicle with Pininfarina design, Angori didn't share a clear timeline but said a \"typical cycle for (development of) a product in automotive industry is 26-40 months.\"\n\n<\/body>","next_sibling":[{"msid":50914391,"title":"Reliance Retail launches cheapest 4G VoLTE smartphone, LYF Flame 1 to support Reliance Jio","entity_type":"ARTICLE","link":"\/news\/reliance-retail-launches-cheapest-4g-volte-smartphone-lyf-flame-1-to-support-reliance-jio\/50914391","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":50914879,"entity_type":"ARTICLE","title":"Tech Mahindra, Pininfarina pitch for 6-8 projects globally","synopsis":"After the acquisition of Pininfarina in December last year, Tech Mahindra and the design firm are looking to leverage each other's strengths.","titleseo":"telecomnews\/tech-mahindra-pininfarina-pitch-for-6-8-projects-globally","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2016-02-09 14:11:27","lastupd":"2016-02-09 14:12:53","breadcrumbTags":["Enterprise IT","fmcg","Tech Mahindra","Mahindra Group","Pininfarina","automotives"],"secinfo":{"seolocation":"telecomnews\/tech-mahindra-pininfarina-pitch-for-6-8-projects-globally"}}" data-news_link="//www.iser-br.com/news/tech-mahindra-pininfarina-pitch-for-6-8-projects-globally/50914879">