New Delhi: Telecom operators<\/a> have pushed back until further notice the January 31 deadline for business entities to register their SMS content templates, citing inability of nearly half of businesses to comply with the regulation in the given timeframe. 根据电信行业高管,将近50%的公司包括银行、金融机构和政府机构没有采用新的blockchain-based系统检查垃圾邮件短信流的流量。 新德里消息:电信运营商推迟直到进一步通知1月31日的最后期限为业务实体注册它们的短信内容模板,援引近一半的企业无法遵守监管在给定的时间框架。 New Delhi: Telecom operators<\/a> have pushed back until further notice the January 31 deadline for business entities to register their SMS content templates, citing inability of nearly half of businesses to comply with the regulation in the given timeframe.
As per telecom industry<\/a> executives, close to 50% of companies including banks, financial institutions and government agencies had not adopted the new blockchain-based system which checks the flow of spam SMS traffic<\/a>.
“After multiple deliberations with the industry and the telecom regulator, it has been decided to push the deadline until further notice as certain mission critical services such as financial institutions and UIDAI<\/a>, which provide Aadhaar authentication for direct benefit transfer, have not yet integrated their APIs<\/a> (interfaces) with the new system,” a senior executive at a telecom company told ET.
Blocking unregistered SMS traffic from February 1 would have caused massive disruption in critical services, such as sending of OTPs and other transactional SMSes, which forced telcos to delay the second phase of implementation.
According to the Telecom Communications Customer Preference Regulations, all business entities who send promotional\/transactional\/service mobile messages must register their unique header name, SMS content template and user consent to receive such messages.
Telcos, who own and operate the blockchain, can decide the implementation dates for the regulations among themselves, but need to keep the sector regulator informed on each phase of implementation.
As part of the first phase that kicked off on September 1, 2020, operators started blocking traffic with unregistered and dubious headers, (such as AX-PHONEPE), which has already caused a 90% decline in SMS frauds, ET had reported.
<\/p>Read also<\/h4>
![](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
<\/a><\/figure>More stringent checks on spam SMSes under new system: Trai<\/a><\/h5><\/div>
<\/a><\/figure>Fake SMSs: Trai slaps penalty on BSNL, Airtel, Jio, Vodafone Idea<\/a><\/h5><\/div><\/div><\/div>However, telemarketers say the regulation must not be hastily forced upon businesses, many of whom haven’t yet fully understood the complex regulation.
“Even though the regulation brings the much-needed control on unsolicited SMSes, the industry needs time to comprehend and comply with each advancing stage of implementation,” said Aniketh Jain, chief revenue officer of telemarketing firm Kaleyra.
Content registration is not as easy as header registration and gathering subscriber consent will be even more challenging, he added.
Operators, on their part, are juggling a lawsuit filed by fintech companies including Paytm, PhonePe, etc., for speedy implementation of the regulation to curb rampant defrauding of their customers.
In November, the telecom regulator had imposed penalties collectively amounting to Rs 35 crore on eight operators including Bharti Airtel, Vodafone Idea, Reliance Jio Infocomm and state-run Bharat Sanchar Nigam for alleged violation of the customer preference regulations, which it said allowed cyber criminals to send fake SMSes and dupe digital payment users.
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电信公司推迟最后期限企业注册短信内容模板
根据电信行业高管,接近50%的公司包括银行、金融机构和政府机构没有采用新的blockchain-based系统检查的流程垃圾短信流量。
“在多个行业和电信监管机构的审议,已经决定将最后期限直到进一步通知金融机构和等某些关键任务服务UIDAI为直接收益转移提供Aadhaar身份验证,还没有集成它们api与新系统(接口),”一位高管在电信公司告诉等。
根据电信通信客户偏好规定,所有业务实体发送促销/事务/服务移动信息必须登记他们的独特的标题名称,短信内容模板和用户同意接收这样的消息。
电信公司,他们拥有和运营的区块链,可以决定的实施日期规定,但需要保持行业监管机构通知每个阶段的实现。
作为第一阶段的一部分,9月1日开始,2020年,运营商开始阻碍交通未注册和可疑的头,(比如AX-PHONEPE),这已经引起了短信欺诈下降90%,等报告。
然而,电话销售说,监管不能匆忙强加给企业,其中许多人还没有完全理解复杂的监管。
“虽然主动短信监管带来了急需的控制,该行业需要时间来理解和遵守每个发展阶段的实现,“Aniketh Jain说,首席收入Kaleyra电话销售公司。
内容登记不是一样容易头登记和收集用户同意将更具挑战性,他补充说。
运营商,他们欺骗fintech公司提起诉讼,包括Paytm PhonePe,等等,为早日实现监管遏制猖獗的欺诈顾客。
11月,电信监管机构实施集体惩罚总计35卢比等八个运营商Bharti Airtel,沃达丰的想法,依赖Jio Infocomm和国有Bharat Sanchar Nigam说因涉嫌违反规定客户偏好,它表示允许网络罪犯发送虚假短信和欺骗数字用户付款。
As per telecom industry<\/a> executives, close to 50% of companies including banks, financial institutions and government agencies had not adopted the new blockchain-based system which checks the flow of spam SMS traffic<\/a>.
“After multiple deliberations with the industry and the telecom regulator, it has been decided to push the deadline until further notice as certain mission critical services such as financial institutions and UIDAI<\/a>, which provide Aadhaar authentication for direct benefit transfer, have not yet integrated their APIs<\/a> (interfaces) with the new system,” a senior executive at a telecom company told ET.
Blocking unregistered SMS traffic from February 1 would have caused massive disruption in critical services, such as sending of OTPs and other transactional SMSes, which forced telcos to delay the second phase of implementation.
According to the Telecom Communications Customer Preference Regulations, all business entities who send promotional\/transactional\/service mobile messages must register their unique header name, SMS content template and user consent to receive such messages.
Telcos, who own and operate the blockchain, can decide the implementation dates for the regulations among themselves, but need to keep the sector regulator informed on each phase of implementation.
As part of the first phase that kicked off on September 1, 2020, operators started blocking traffic with unregistered and dubious headers, (such as AX-PHONEPE), which has already caused a 90% decline in SMS frauds, ET had reported.
<\/p>Read also<\/h4>
<\/a><\/figure>More stringent checks on spam SMSes under new system: Trai<\/a><\/h5><\/div>
<\/a><\/figure>Fake SMSs: Trai slaps penalty on BSNL, Airtel, Jio, Vodafone Idea<\/a><\/h5><\/div><\/div><\/div>However, telemarketers say the regulation must not be hastily forced upon businesses, many of whom haven’t yet fully understood the complex regulation.
“Even though the regulation brings the much-needed control on unsolicited SMSes, the industry needs time to comprehend and comply with each advancing stage of implementation,” said Aniketh Jain, chief revenue officer of telemarketing firm Kaleyra.
Content registration is not as easy as header registration and gathering subscriber consent will be even more challenging, he added.
Operators, on their part, are juggling a lawsuit filed by fintech companies including Paytm, PhonePe, etc., for speedy implementation of the regulation to curb rampant defrauding of their customers.
In November, the telecom regulator had imposed penalties collectively amounting to Rs 35 crore on eight operators including Bharti Airtel, Vodafone Idea, Reliance Jio Infocomm and state-run Bharat Sanchar Nigam for alleged violation of the customer preference regulations, which it said allowed cyber criminals to send fake SMSes and dupe digital payment users.
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