独家
电信公司关注国际漫游计划留住高端用户
在客户流失是所有三个电信公司面临的威胁,这样的服务能留住客户。生产已经在过去两年中几乎翻了一番,这导致了沃达丰的想法(Vi), Bharti Airtel和信实Jio看到大幅增加在销售(销售、一般和管理费用)在第三季度努力抓住顾客和竞争对手挖走新的。
孟买:电信公司很难留住客户,和消费越来越获得新的,国际漫游服务已经成为重要的客户保留,尤其对于高收入的邮资已付的用户,说行业高管和分析师。
鉴于国际旅游大流行,增加国际漫游服务的需求,和运营商正在竭尽全力用它们来驱动客户粘性,他们补充说。
“国际漫游收入无显著影响总体revenues-maybe低个位数。然而,服务本身有一个无形的和间接的影响,这有助于保持更高的付费用户(谁最有可能使用国际漫游包在旅行期间),Rohan Dhamija说Analysys Mason。
国际漫游收入估计约占总数的3%,主要由邮资已付的客户。
在客户流失是所有三个电信公司面临的威胁,这样的服务能留住客户。生产已经在过去两年中几乎翻了一番,而导致的沃达丰的想法(Vi),Bharti Airtel和依赖Jio看到大幅增加在销售(销售、一般和管理费用)在第三季度努力抓住顾客和竞争对手挖走新的。
附近的旅馆、六世和Jio的月度客户churn-or离开网络的用户比例从2.2%,2%和0.46%,6月季度FY21,至3.3%,在9月季度分别为4.3%和2%,FY23,关税上涨后采取一年回来。
根据最新的火车订阅数据,Vi失去多达400万潜艇在2022年9月,而不是附近的旅馆和Jio分别获得400000和700000多的客户。
“看这是第二个SIM Vi连接的人所做的。Vi,这将是重要的推动国际漫游包等服务,,也许,帮助它至少保留一些客户,”市场研究公司的分析师说。
而Airtel和Jio并未对此事作出回应发送的,六世表示,它已经出现了明显吸收2021年10月以来国际漫游包消费。
“按照我们的红外使用趋势,受欢迎的外国目的地are-UAE,英国、美国、泰国、新加坡和土耳其。我们也看到了增加交通的一些其他欧洲国家,如法国、意大利、德国、西班牙、荷兰、以及像印尼这样的国家,沙特阿拉伯和马来西亚,”它在回复记者的电子邮件中说。
所有电信公司也一直在积极推动国际漫游包,提供一系列的计划,和灵活性。
例如,提供的数据只包,这三个国家都允许用户的配额数据使用的时间。同样,传入的短信包,只允许接收消息而出国旅行。
”这样的灵活性也有助于吸引几预付费客户因为他们定价名义上,允许等方便时接收银行otp海外交易,”另一位分析师说。
此外,这些包和计划帮助电信公司垄断市场在国际漫游,推动外围球员像矩阵。“VNO供应商相关的条目。电信公司提前使它容易访问漫游,这意味着球员像矩阵的相关性正在减少,”分析师补充说。
鉴于国际旅游大流行,增加国际漫游服务的需求,和运营商正在竭尽全力用它们来驱动客户粘性,他们补充说。
“国际漫游收入无显著影响总体revenues-maybe低个位数。然而,服务本身有一个无形的和间接的影响,这有助于保持更高的付费用户(谁最有可能使用国际漫游包在旅行期间),Rohan Dhamija说Analysys Mason。
在客户流失是所有三个电信公司面临的威胁,这样的服务能留住客户。生产已经在过去两年中几乎翻了一番,而导致的沃达丰的想法(Vi),Bharti Airtel和依赖Jio看到大幅增加在销售(销售、一般和管理费用)在第三季度努力抓住顾客和竞争对手挖走新的。
附近的旅馆、六世和Jio的月度客户churn-or离开网络的用户比例从2.2%,2%和0.46%,6月季度FY21,至3.3%,在9月季度分别为4.3%和2%,FY23,关税上涨后采取一年回来。
根据最新的火车订阅数据,Vi失去多达400万潜艇在2022年9月,而不是附近的旅馆和Jio分别获得400000和700000多的客户。
“看这是第二个SIM Vi连接的人所做的。Vi,这将是重要的推动国际漫游包等服务,,也许,帮助它至少保留一些客户,”市场研究公司的分析师说。
数据使用和4 g增加将推动电信公司在第三季度的收入
“最近关税的变化在低端(旅馆)不可能产生有意义的影响电信行业收入增长在第三季度2022 - 23,但如果他们扩展到其他圈和竞争,它可以增加收入在2022年第四季度- 23日“Kunal Vora法国巴黎银行(BNP Paribas)的印度股票研究主管,告诉等
“按照我们的红外使用趋势,受欢迎的外国目的地are-UAE,英国、美国、泰国、新加坡和土耳其。我们也看到了增加交通的一些其他欧洲国家,如法国、意大利、德国、西班牙、荷兰、以及像印尼这样的国家,沙特阿拉伯和马来西亚,”它在回复记者的电子邮件中说。
所有电信公司也一直在积极推动国际漫游包,提供一系列的计划,和灵活性。
例如,提供的数据只包,这三个国家都允许用户的配额数据使用的时间。同样,传入的短信包,只允许接收消息而出国旅行。
”这样的灵活性也有助于吸引几预付费客户因为他们定价名义上,允许等方便时接收银行otp海外交易,”另一位分析师说。
此外,这些包和计划帮助电信公司垄断市场在国际漫游,推动外围球员像矩阵。“VNO供应商相关的条目。电信公司提前使它容易访问漫游,这意味着球员像矩阵的相关性正在减少,”分析师补充说。
ARPU印度电信公司可能在2023年上升了8.2%:惠誉
印度电信公司继续有一个最低的每月arpu(2.5美元),最高月平均数据使用世界上(20 GB)。
MUMBAI: As telcos struggle to hold on to customers, and spend increasingly more to acquire new ones, international roaming<\/a> services have become important in customer retention, especially for the high-paying postpaid users, say industry<\/a> executives and analysts.
Given the increase in international travel post the pandemic, international roaming services are back in demand, and operators are doing their best to use them to drive customer stickiness, they added.
\u201cInternational roaming revenues do not contribute significantly to overall revenues\u2014maybe in the low single digits. However, the service itself has an intangible and indirect impact in that it helps retain higher paying customers (who are most likely to use international roaming packs during travel),\u201d said Rohan Dhamija of Analysys Mason<\/a>.
Given the increase in international travel post the pandemic, international roaming services are back in demand, and operators are doing their best to use them to drive customer stickiness, they added.
\u201cInternational roaming revenues do not contribute significantly to overall revenues\u2014maybe in the low single digits. However, the service itself has an intangible and indirect impact in that it helps retain higher paying customers (who are most likely to use international roaming packs during travel),\u201d said Rohan Dhamija of Analysys Mason<\/a>.
<\/div><\/div>International roaming revenues are estimated at around 3% of the total, driven mainly by postpaid customers.
At a time when customer churn is a menace facing all three telcos, services like this help retain customers. The churn has almost doubled in the last two years, which has resulted in the likes of Vodafone Idea<\/a> (Vi), Bharti Airtel<\/a> and Reliance Jio<\/a> seeing sharp jumps in SG&A (selling, general & administrative) expenses in the September quarter as they strive to hold on to customers and poach new ones from rivals.
Airtel<\/a>, Vi and Jio<\/a>\u2019s monthly customer churn\u2014or percentage of users leaving the network\u2014has risen from 2.2%, 2% and 0.46% in the June quarter, FY21, to 3.3%, 4.3% and 2% respectively in the September quarter, FY23, in the aftermath of tariff hikes taken a year back.
According to the latest Trai subscription data, Vi lost as many as 4 million subs in September 2022, as opposed to Airtel<\/a> and Jio that gained 400,000 and 700,000 odd customers respectively.
\u201cThe way to look at this is that people who had a second SIM with a Vi connection are doing away with it. For Vi, it would be important to push services like international roaming packs, which will, maybe, help it retain some customers at least,\u201d said an analyst with a research firm.
At a time when customer churn is a menace facing all three telcos, services like this help retain customers. The churn has almost doubled in the last two years, which has resulted in the likes of Vodafone Idea<\/a> (Vi), Bharti Airtel<\/a> and Reliance Jio<\/a> seeing sharp jumps in SG&A (selling, general & administrative) expenses in the September quarter as they strive to hold on to customers and poach new ones from rivals.
Airtel<\/a>, Vi and Jio<\/a>\u2019s monthly customer churn\u2014or percentage of users leaving the network\u2014has risen from 2.2%, 2% and 0.46% in the June quarter, FY21, to 3.3%, 4.3% and 2% respectively in the September quarter, FY23, in the aftermath of tariff hikes taken a year back.
According to the latest Trai subscription data, Vi lost as many as 4 million subs in September 2022, as opposed to Airtel<\/a> and Jio that gained 400,000 and 700,000 odd customers respectively.
\u201cThe way to look at this is that people who had a second SIM with a Vi connection are doing away with it. For Vi, it would be important to push services like international roaming packs, which will, maybe, help it retain some customers at least,\u201d said an analyst with a research firm.
<\/div><\/div>While Airtel and Jio did not respond to queries sent by ET, Vi said that it has seen significant uptake in international roaming pack consumption since October 2021.
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