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Kolkata: Mobile phone consumers may need to pay more for faster data speeds<\/a> and smoother streaming experiences in the 5G era<\/a>, with mobile phone companies likely to initially price the services at around a 10-20% premium over 4G rates<\/a> to drive the next wave of average revenue per user (ARPU) growth. But over time, 5G prices will converge with 4G ones to drive mass adoption, say industry<\/a> executives and analysts.
Mobile broadband services on 5G offered on the C-band (3.3-3.67 Ghz) airwaves are set to offer more than 10 times faster data speeds than 4G and likely to be targeted initially at high-value customers in urban markets who can afford pricey 5G handsets<\/a> in the Rs 15,000-Rs 20,000 price range or more.
Indian telcos have, historically, refrained from charging a premium on 4G packs - versus 2G\/3G data plans. But with potentially higher speeds on offer coupled with the initial uptake from top-end customers, telcos could charge a premium for 5G services<\/a> compared with 4G, Nomura Research said in a note.
“5G tariff plans<\/a> would be a key monitorable in the near term and a 5G premium (versus 4G) may provide the next leg of ARPU uptick for the telcos,” the Japanese brokerage said.
An analyst at another global brokerage backed the view, saying a 10-20% premium could be on cards as 5G will initially be launched in urban markets and only 4G users who can afford expensive handsets will upgrade to 5G.
A top executive of a Big 3 telco said some premium pricing of 5G could happen initially if operators unveil niche offerings that are not possible on 4G. He, though, said operators would eventually have to price 5G closer to 4G rates to drive mass adoption and proliferation as the devices ecosystem matures.
“5G pricing<\/a> will be linked to the service proliferation levels that each operator targets as consumers even in urban markets won’t pay extra unless the 5G value-add is significantly higher than the current 4G data offerings,” the executive cited said.
At press time, Reliance Jio, Bharti Airtel and Vodafone Idea did not respond to ET’s queries.
Analysts also expect telcos to ring in premium pricing of 5G services to recover the substantial investments in spectrum and deployments that the rollouts of these next-gen wireless broadband networks would entail. Airtel recently said that ARPUs need to rise to Rs 200 in calendar 2022 and eventually to Rs 300 to provide operators a reasonable return on capital.
Experts see 5G rollouts happening in phases and staying limited to metros and larger cities initially. This is since the 5G devices ecosystem is nascent, in that, only 7% of India’s overall smartphone base is 5G-enabled, coupled with the absence of mass-oriented use cases.
Analysts also expect Reliance Jio and Bharti Airtel to buy sizable chunks of 5G airwaves in the upcoming auction and make strong market share gains at cash-strapped Vodafone Idea’s expense, given the latter’s continuing inability to close its targeted Rs 20,000 crore external fundraise, the gaps in its 4G coverage and capex constraints.
“Bharti and Reliance (Jio), bolstering their 5G spectrum footprint could further aid their market shares relative to Vi, especially in the postpaid and high-end prepaid segments,” Goldman Sachs said.
It also expects the top carriers to predominantly buy spectrum in the upcoming auction for their future 5G rollouts and not to meaningfully augment existing 4G capacity as they (read: Jio and Airtel) already have an adequate 4G spectrum footprint.
Motilal Oswal, though, believe 5G services would offer limited near-term monetisation possibilities for telcos and may not materially move the ARPU and data consumption needles immediately as wireless data users already make up over 70% of India’s mobile user base, especially after the launch of 3G and 4G services<\/a>.
“Players will take reasonable time to ramp-up their networks, (and) thus, 5G may only help in network de-bottlenecking in limited locations and (be used) to offer FWA (fixed wireless access) and enterprise solutions,” the brokerage said.
Around 40% of future 5G revenues are likely to come from enterprise services.
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电信公司最初可能价格高出5 g vs 4 g:分析师
5 g移动宽带服务提供的c波段(3.3 -3.67 Ghz)电波将提供比4 g数据速度快10倍,可能最初针对高价值客户在城市市场,谁能买得起昂贵的5 g手机Rs 15000 - Rs 20000价格区间或更多。
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加尔各答:手机消费者可能需要花更多的钱购买更快的数据传输速度和平滑流经验5G时代与手机公司,可能最初价格服务大约10 - 20%的溢价4 g利率开下一波的每用户平均收入(ARPU)增长。但是随着时间的推移,5 g的价格将与4 g的收敛,推动大规模采用,说行业高管和分析师。
5 g移动宽带服务提供的c波段(3.3 -3.67 Ghz)电波将提供比4 g数据速度快10倍,可能最初针对高价值客户买得起昂贵的城市市场5 g手机Rs 15000 - 20000卢比的价格区间或更多。
印度电信公司,从历史上看,没有收取溢价4 g包-和2 g / 3 g数据计划。但是有可能提供更高的速度加上初始吸收从高端客户,电信运营商可能会收取额外费用5 g服务与4 g相比,野村证券的研究报告中称。
”5 g关税计划在短期内将是一个关键的监控和5 g的溢价(4 g)可以提供下一段电信运营商的ARPU上升,”日本经纪公司说。
另一个全球经纪公司分析师支持观点,说10 - 20%的溢价可以在卡片上5克最初将推出在城市市场,只有4 g用户买得起昂贵的手机将升级到5克。
3大电信的一位高管说,一些最初5 g的溢价可能发生如果运营商推出4 g利基产品那是不可能的。不过,他表示,运营商将最终价格5 g接近4 g利率推动大规模采用生态系统的成熟和扩散设备。
”5克的价格将与服务增值水平,每个运营商的目标消费者即使在城市市场不会支付额外的,除非5 g增值明显高于当前4 g数据产品,”执行引用说。
截至记者发稿时,信实Jio Bharti Airtel和沃达丰的想法没有回应等的查询。
分析师也预计电信公司溢价的环5 g服务恢复光谱的大量投资和部署,开展这些下一代无线宽带网络的需要。Airtel最近表示,arpu需要上升到Rs 200 2022年日历和最终Rs 300运营商提供一个合理的资本回报率。
专家认为5 g糊涂事发生在阶段和保持最初限于地铁和大城市。这是自从5 g设备生态系统是新生,在这一点上,只有7%的印度的整体智能手机基本是5 g,加上缺乏mass-oriented用例。
分析师也预计依赖Jio和Bharti Airtel购买5 g相当大的一部分电波在即将到来的拍卖和强劲的市场份额在资金短缺的沃达丰(Vodafone)想法的费用,考虑到后者的持续无法关闭其目标外部筹资20000卢比,4 g网络覆盖的空白和资本支出约束。
“Bharti和依赖(Jio),支持他们的5 g频谱足迹可能进一步援助他们的市场份额相对于Vi,特别是在预付邮资已付的和高端领域,”高盛(Goldman Sachs)说。
也期望顶级运营商主要是购买在未来即将拍卖的频谱5克发布和不显著增加现有4 g容量(阅读:Jio和Airtel)时已经有足够的4 g频谱足迹。
Motilal Oswal,相信5 g服务将为电信运营商提供有限的短期盈利的可能性,不得物质移动ARPU和数据消费针立即无线数据用户已经占超过70%的印度的移动用户群,特别是在3 g和发射4 g服务。
”玩家需要合理的时间来加速他们的网络,(和)因此,5 g只能帮助网络瓶颈在有限的地点和(使用)提供澳洲公平工作委员会(固定无线接入)和企业解决方案,“经纪说。
大约40%的未来5 g收入可能来自企业服务。
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