Mumbai: Apple<\/a> posted its best year in India in 2021, shipping a record 5.4-6 million units, as the US smartphone major expanded its local manufacturing and backed that up by aggressive marketing in the world’s second largest market to tap into strong demand, said market trackers. iPhone制造商垄断市场70%的份额,超高价格价格乐队-手机定价高于Rs 45000 - 50%,拿走一块分享竞争对手三星和OnePlus,他们说。 孟买:苹果录得2021年在印度最好的一年,航运创纪录的5.4 -600万辆,美国智能手机主要扩大本地制造和支持由积极的全球第二大市场营销要挖掘需求强劲,市场追踪者说。
The iPhone maker cornered a 70% market share in the super-premium price band — phones priced above Rs 45,000 — from 50% the previous year, taking away a chunk of share from rivals Samsung<\/a> and OnePlus<\/a>, they said.
“In 2020, Apple shipped 3 million units while in 2021, it has shipped above 6 million units. Since the beginning of 2021, in every quarter they have clocked a double growth when compared to the previous year,” said Neil Shah, partner at Counterpoint Research<\/a>.
Overall, India’s smartphone shipments for 2021 will be about 170 million and Counterpoint<\/a> Research pegs Apple’s share at 3.75% of the total shipments.
Industry intelligence group CyberMedia Research<\/a> (CMR) estimates iPhone shipments in 2021 to be upwards of 5 million units, with Apple gaining on the back of domestic manufacturing and aggressive marketing.
“Despite supply-chain challenges, Apple has been able to manage its supply chains through the course of the pandemic. Apple has been diversifying its supplier base, working with multiple ODMs (original design manufacturers) to produce its flagship iPhone models,” said Prabhu Ram, head of CMR.
The growth was driven mainly by the iPhone 12, followed by the iPhone 11. The Cupertino, US-based company is already making most of its devices<\/a> in India through contract manufacturers Foxconn and Wistron, and has started trialling even its latest iPhone 13 series for local production.
CMR , which pegged iPhone’s share in the overall smartphone market at 4.4% in 2021, estimates that Apple is on track for a “record year ahead”, with possible launches of the iPhone SE 2022 edition in the first half 2022, and its broadest iPhone portfolio across price tiers.
Apple is scaling up local manufacturing of iPhones, iPads, Macs, among other devices in India and Vietnam as it looks to reduce dependence on China. It is already assembling its popular iPhone 12, iPhone 11 and XR models in India, along with others. Apple started locally producing iPhones in India in 2017 with the iPhone SE.
Counterpoint’s Shah has noted that the iPhone maker has captured most of the super-premium segment.
“It captured a 70% super-premium market share in 2021 compared to 50% in 2020. This has impacted rivals Samsung and OnePlus whose market share in the same band has dropped from 28% to 14% and 14% to 12%, respectively,” said Shah. He said Samsung’s share “declined due to supply-chain disruptions”.
The premium segment will grow across sectors, said Techarc founder Faisal Kawoosa. This will boost sales for Apple, he added. “Premium buyers had saved on their non-essential expenses due to Covid as they weren't able to spend on travel, leisure,” Kawoosa said. Part of these savings could be used for buying gadgets like smartphones.
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在印度苹果日志最好的一年2021年,船只600万iPhone单位
iPhone制造商垄断市场70%的份额,超高价格价格乐队-手机定价高于Rs 45000 - 50%,拿走一块从竞争对手的份额三星和OnePlus,他们说。
“在2020年,苹果在2021年出货300万台出货超过600万台。自2021年初以来,在每季度经济增长率双与前一年相比,“合伙人尼尔·沙阿说对比研究。
行业情报组织当地网络(CMR)估计2021年iPhone出货量超过500万台,与苹果获得的国内制造业和激进的营销。
“尽管供应链挑战,苹果已经能够管理其供应链通过的大流行。苹果一直在扩大自己的供应商,使用多个odm(原始设计制造商)生产旗舰型号iPhone)”表示您正在Ram, CMR的负责人。
增长的主要驱动是iPhone 12,紧随其后的是iPhone 11。库比蒂诺,美国公司已经使它的大部分设备在印度通过合同制造商富士康和纬创资通,甚至已经开始测试其最新版的iPhone 13系列的地方生产。
CMR,盯住iPhone在整个智能手机市场的份额在2021年达到4.4%,估计苹果有望实现“创纪录的一年”,可能推出的iPhone SE 2022版在2022年上半年,和其广泛的iPhone组合价格层。
苹果是扩大当地制造业的iphone, ipad,苹果电脑,在印度和越南等设备看起来减少对中国的依赖。它已经组装其广受欢迎的iPhone 12日iPhone 11和XR模型在印度,还有其他人。苹果公司在2017年开始在印度本地生产iPhone的iPhone。
对位的沙阿表示,iPhone的制造商已经占据了大部分的超高价格段。
“捕获70%的超高价格相比市场份额在2021年到2020年的50%。这影响了市场份额的竞争对手三星电子和OnePlus在同一个乐队从28%下降到14%和14%到12%,分别,”国王说。他说三星的份额下降由于供应链中断。
溢价部分会跨部门表示,Techarc费萨尔Kawoosa创始人。这将促进销售苹果,他补充说。“优质买家已经保存在他们的不必要的费用由于Covid因为他们无法花在旅游、休闲、“Kawoosa说。这些储蓄的一部分可以用于购买设备如智能手机。
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Mumbai: Apple<\/a> posted its best year in India in 2021, shipping a record 5.4-6 million units, as the US smartphone major expanded its local manufacturing and backed that up by aggressive marketing in the world’s second largest market to tap into strong demand, said market trackers.
The iPhone maker cornered a 70% market share in the super-premium price band — phones priced above Rs 45,000 — from 50% the previous year, taking away a chunk of share from rivals Samsung<\/a> and OnePlus<\/a>, they said.
“In 2020, Apple shipped 3 million units while in 2021, it has shipped above 6 million units. Since the beginning of 2021, in every quarter they have clocked a double growth when compared to the previous year,” said Neil Shah, partner at Counterpoint Research<\/a>.
Overall, India’s smartphone shipments for 2021 will be about 170 million and Counterpoint<\/a> Research pegs Apple’s share at 3.75% of the total shipments.
Industry intelligence group CyberMedia Research<\/a> (CMR) estimates iPhone shipments in 2021 to be upwards of 5 million units, with Apple gaining on the back of domestic manufacturing and aggressive marketing.
“Despite supply-chain challenges, Apple has been able to manage its supply chains through the course of the pandemic. Apple has been diversifying its supplier base, working with multiple ODMs (original design manufacturers) to produce its flagship iPhone models,” said Prabhu Ram, head of CMR.
The growth was driven mainly by the iPhone 12, followed by the iPhone 11. The Cupertino, US-based company is already making most of its devices<\/a> in India through contract manufacturers Foxconn and Wistron, and has started trialling even its latest iPhone 13 series for local production.
CMR , which pegged iPhone’s share in the overall smartphone market at 4.4% in 2021, estimates that Apple is on track for a “record year ahead”, with possible launches of the iPhone SE 2022 edition in the first half 2022, and its broadest iPhone portfolio across price tiers.
Apple is scaling up local manufacturing of iPhones, iPads, Macs, among other devices in India and Vietnam as it looks to reduce dependence on China. It is already assembling its popular iPhone 12, iPhone 11 and XR models in India, along with others. Apple started locally producing iPhones in India in 2017 with the iPhone SE.
Counterpoint’s Shah has noted that the iPhone maker has captured most of the super-premium segment.
“It captured a 70% super-premium market share in 2021 compared to 50% in 2020. This has impacted rivals Samsung and OnePlus whose market share in the same band has dropped from 28% to 14% and 14% to 12%, respectively,” said Shah. He said Samsung’s share “declined due to supply-chain disruptions”.
The premium segment will grow across sectors, said Techarc founder Faisal Kawoosa. This will boost sales for Apple, he added. “Premium buyers had saved on their non-essential expenses due to Covid as they weren't able to spend on travel, leisure,” Kawoosa said. Part of these savings could be used for buying gadgets like smartphones.
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