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Analysts said that Apple is expected to ship around 5,70,000 iPhones in the October-December period, up from 3,70,000 iPhones last year.
Apple will see shipments rise to a new high, growing 50% in shipments over previous generations in the launch quarter, as per estimates from CMR. \"This will be driven by early local manufacturing and the festive season sales. This is potentially slated to be the best-ever launch quarter for Apple in post-pandemic India,\" Prabhu Ram, Head - Industry Intelligence Group, CMR told ET. He said that the premium smartphone segment is immune to inflation.
Ram said that while the chip shortage may have prompted the incremental upgrades in the iPhone 14<\/a> and 14 Plus from the previous iPhone 13 generation, it will still attract upgrades from those stuck with older generation iPhones.
Analysts said that the premium segment is immune to inflation and will help Apple increase its shipments in the launch quarter this year in India.
\"It is going to be another big quarter and record year for Apple. Spending on premium devices is growing hence the next 6 months will give good volumes to Apple in the premium space till we see Samsung's Galaxy S23 in February,\" Navkendar Singh, Associate Vice President, Devices Research, IDC India, South Asia & ANZ said, adding that last year's iPhone 13 and 13 pPro will still drive majority volumes.
Both CMR and Counterpoint Research predict Apple's shipments for the whole year to reach 7 million- 7.5 million in India in 2022. As per CMR, Apple shipped 5 million units in 2021.
As per IDC data, Apple shipped 4.8 million in 2021 and 2.8 million have already been shipped in H122. \"So, this year is going to be record sales for them again,\" Singh said, adding that Apple's average selling price for iPhones will reach Rs 85,000 this year.
Tarun Pathak, research director at Counterpoint Research said that the new iPhones will help Apple to gain market share and add to its profits as well. \"Apple is likely to again exit India with its highest ever share and revenue. It is expected to corner 4% volume market share in India.\"
Apple will corner around 47% share in the premium segment. It is leading the premium segment for the third consecutive year in India, as per Counterpoint estimates.
Pathak said that India is among the 20+ countries in the world where the premiumization trend has just started.
\"Easy finance, buy now, pay later, and shift from mid-tier to premium is happening. Though the premium smartphone market (>$400 retail) is only 7% now in India of the total smartphone market, it is likely to hit 10% next year in 2023 and is growing much faster (+14%) than the overall smartphone market (7%),\" Pathak added.
The iPhone 14 starts at Rs 79,900 while the price is Rs 89,900 for the iPhone 14 Plus<\/a>. The iPhone 14 Pro<\/a> starts at Rs 1,29,900 while the iPhone 14 Pro Max<\/a> at Rs 1,39,900.