Started by former AdColony APAC managing director Vikas Gulati, Jambox<\/a> Games aims to help casual and hypercasual game developers<\/a> in India and Southeast Asia to publish their mobile games<\/a> across the world and compete with global incumbents.
\"Building a successful gaming franchise is more science than art. There is a huge gap and market opportunity for an independent platform that can power developers and their games to compete at the global level\" Gulati said \"Southeast Asia has tremendous talent. Some of the games developed have huge potential with multiplayer and social formats\"
Jambox Games<\/a> said the platform will provide casual and hypercasual game developers<\/a> with a series of tools to help them with analytics, attribution, user acquisition, creative capabilities, and monetization including advertising and performance marketing expertise.
\"Today, if a game developer has to launch a game globally, they would have to work with at least 15 to 20 different providers. You will have to run campaigns on Google<\/a> and Facebook, find creative themes, work with an attribution partner, and at least 10 to 15 monetization partners. With Jambox<\/a>, the developer will have just one solution that they will have to integrate and go live with the game\" Gulati told ETtech.
The firm will also build a suite of custom competitive formats that will help developers convert their games to multiplayer competitive games to drive better revenue generation and retention rates for these game genres.
Jambox Games plans to initially launch its platform in India, Vietnam, and Indonesia and later expand to other Southeast Asian countries like Malaysia, Thailand, and the Philippines.
Gulati said they will work with game developers on a profit-sharing model \"We will let game developers focus on just game development and we work with them to enhance the key metrics of the game so that it meets a certain threshold. Once that's done, we will essentially take over the game. We will invest money in it and manage the operations and monetization of the game.\" he said.
The profit-sharing ratio will be different for each game based on the type of game, its potential and how much investment is required, Gulati said. \"We will pick up the games from Southeast Asia and India markets, and market them across over the world, including the US, UK, and Canada because that's where we believe there is a massive monetization potential\" he added.
The company plans to use the funds raised for building its platform and hiring tech talent. Jambox Games currently has eight employees and plans to more than double the team in the next two to three months.
Part of the proceeds will also be used for developer partnerships and sourcing of games. Jambox Games aims to launch around 10-15 gaming titles this year through the platform and reach more than 1.5 million Daily Active Users (DAUs) in the first year of its operations.
\"Gaming is now established as mainstream entertainment. Jambox Games is solving a real developer pain point for emerging markets like India and Southeast Asia\" said Volkan Bicer, Partner, Ludus Venture Studio<\/a>.
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Jambox游戏土地110万美元资金由写作风险工作室
平台将提供休闲和hypercasual游戏开发商与一系列的工具,帮助他们分析、归因,用户采办、创新能力,和货币化包括广告和性能营销专业知识。
Jambox游戏新加坡的竞争游戏发布平台独立开发人员,是隐形的种子资金由110万美元写作创业工作室天使投资者的参与。
Vikas Gulati开始前AdColony亚太区董事总经理,Jambox游戏的目的是帮助休闲和hypercasual游戏开发者在印度和东南亚发布他们手机游戏世界各地和全球现有竞争。
“建设一个成功的游戏特权比艺术更科学。有一个巨大的差距和市场机会为一个独立的平台,可以开发人员和他们的游戏竞争在全球层面”Gulati说,“东南亚有着巨大的人才。与多人的一些游戏开发有巨大的潜力和社会格式”
Jambox游戏平台将提供休闲和hypercasual说游戏开发者与一系列的工具,帮助他们分析、归因,用户采办、创新能力,和货币化包括广告和性能营销专业知识。
“今天,如果一个游戏开发者推出一个游戏在全球范围内,他们将不得不工作至少有15到20个不同的供应商。你将不得不运行活动谷歌和Facebook,找到创造性的主题,与一个归因的搭档合作,至少10到15货币化的合作伙伴。与Jambox,开发人员将只有一个解决方案,他们将不得不集成和与游戏”Gulati告诉ETtech上线。
该公司还将构建一套定制竞争格式将帮助开发人员将他们的游戏多人竞争游戏驱动更好的收入和保持率为这些游戏流派。
Jambox游戏最初计划推出其平台在印度,越南和印尼,后来扩展到其他东南亚国家,如马来西亚、泰国和菲律宾。
Gulati说,他们将与游戏开发商利润分享模式”我们将让游戏开发者专注于游戏开发,我们与他们合作来提高游戏的关键指标,满足一定的阈值。一旦完成,我们会接管比赛。我们将钱投资和管理运营和盈利的游戏。”他说。
每个游戏的利润分享比例会有所不同根据游戏的类型,其潜力和投资是必需的,Gulati说。“我们将拿起游戏来自东南亚和印度市场,和市场在世界各地,包括美国、英国和加拿大,因为我们相信有一个巨大的盈利潜力”他补充道。
该公司计划使用募集资金用于构建其平台和招聘技术人才。Jambox游戏目前有8名员工,并计划增加一倍以上的团队在接下来的两到三个月。
收益的一部分也将被用于开发伙伴关系和采购的游戏。Jambox游戏计划今年推出10 - 15游戏标题通过平台,达到每天超过150万活跃用户(道)在运营的第一年。
“游戏已经成为主流的娱乐。Jambox游戏是解决真正的开发人员疼痛点印度和东南亚等新兴市场“说Volkan灰蓝色,伙伴,写作创业工作室。
Vikas Gulati开始前AdColony亚太区董事总经理,Jambox游戏的目的是帮助休闲和hypercasual游戏开发者在印度和东南亚发布他们手机游戏世界各地和全球现有竞争。
“建设一个成功的游戏特权比艺术更科学。有一个巨大的差距和市场机会为一个独立的平台,可以开发人员和他们的游戏竞争在全球层面”Gulati说,“东南亚有着巨大的人才。与多人的一些游戏开发有巨大的潜力和社会格式”
Jambox游戏平台将提供休闲和hypercasual说游戏开发者与一系列的工具,帮助他们分析、归因,用户采办、创新能力,和货币化包括广告和性能营销专业知识。
“今天,如果一个游戏开发者推出一个游戏在全球范围内,他们将不得不工作至少有15到20个不同的供应商。你将不得不运行活动谷歌和Facebook,找到创造性的主题,与一个归因的搭档合作,至少10到15货币化的合作伙伴。与Jambox,开发人员将只有一个解决方案,他们将不得不集成和与游戏”Gulati告诉ETtech上线。
该公司还将构建一套定制竞争格式将帮助开发人员将他们的游戏多人竞争游戏驱动更好的收入和保持率为这些游戏流派。
Jambox游戏最初计划推出其平台在印度,越南和印尼,后来扩展到其他东南亚国家,如马来西亚、泰国和菲律宾。
Gulati说,他们将与游戏开发商利润分享模式”我们将让游戏开发者专注于游戏开发,我们与他们合作来提高游戏的关键指标,满足一定的阈值。一旦完成,我们会接管比赛。我们将钱投资和管理运营和盈利的游戏。”他说。
每个游戏的利润分享比例会有所不同根据游戏的类型,其潜力和投资是必需的,Gulati说。“我们将拿起游戏来自东南亚和印度市场,和市场在世界各地,包括美国、英国和加拿大,因为我们相信有一个巨大的盈利潜力”他补充道。
该公司计划使用募集资金用于构建其平台和招聘技术人才。Jambox游戏目前有8名员工,并计划增加一倍以上的团队在接下来的两到三个月。
收益的一部分也将被用于开发伙伴关系和采购的游戏。Jambox游戏计划今年推出10 - 15游戏标题通过平台,达到每天超过150万活跃用户(道)在运营的第一年。
“游戏已经成为主流的娱乐。Jambox游戏是解决真正的开发人员疼痛点印度和东南亚等新兴市场“说Volkan灰蓝色,伙伴,写作创业工作室。
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