Mumbai: Lava<\/a> International on Wednesday launched its 'Z Series' of smartphone<\/a>s, marking its entry in the premium smartphone<\/a> category, with Z25<\/a> and Z10<\/a> priced at Rs 18,000 and Rs 11,500 respectively. 孟买:熔岩国际周三推出了“Z系列”智能手机年代,标记的条目溢价智能手机类别,Z25和Z10分别售价18000卢比和11500卢比。
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Lava<\/a>'s entry into the above Rs 15,000 price bracket is part of a long term strategy where it will be targeting higher average sale prices, translating into higher revenue. The company has phased out 3G phones and is only offering 4G capable devices<\/a> to consumers.
\n
\nAs opposed to 10-12 models across price range, the company will focus five to eight models, under Rs 15,000, only half of the models will be under Rs 10,000, that typically makes the bulk of low cost sales among Indian handset makers. \"Z series is a premium product category for us which is born out of our end-to- end control on entire product value chain - from design to manufacturing,\" said Gaurav Nigam, Product Head, Lava International.
\n
\nThe company will also offer retailers and distributors higher margins and commissions, than they offer at present, so they push Lava phones into the market. \"Commissions will be given on a monthly basis, like salaries,\" said Nigam. Lava will fund the retail margins and commissions from its own reserve.
\n
\nThe company, however, declined to comment on raising funds to support this feat at a time when Chinese players are outspending the Indian counterparts in ground level and macro level marketing and advertising.
\n
\nOn the back of these plans, the company aims to climb back into top five smartphone players by end of 2018, in the under Rs 15,000 price segment.
\n
\nThe company is asking distributors not to keep stock beyond 20 days this month onward, and will keep prices of models the same across online and offline markets.
\n
\nIn the offline space, over 1 lakh stores will house Lava phones while the company plans to expand its number of service centers to 1,000. Z25<\/a> and Z10<\/a> will be available in select retail stores in Delhi from March 23, 2017 and in other cities in a few weeks’ time.
\n
\nThe 5.5\" Lava Z25 offers 13-MP rear camera with Sony Exmor RS TM and a 8-MP selfie camera, equipped with spotlight flash. It has a 3020 mAh ATL battery and runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface. The 5.0\" Lava Z10 comes with 8-MP rear and 5-MP selfie camera. It offers 2620 mAh ATL battery and runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.
\n
\nBoth smartphones are powered by an Octa Core Processor and 4 GB and 2 GB RAM and 32 GB and 16 GB ROM respectively. The dual SIM devices<\/a> come equipped with a multilingual keyboard that supports 11 Indian languages.
\n
\nThe smartphones also offer manufacturer’s warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, and a USB Cable. They also come a ’30 Day Replacement Policy’.\n\n<\/p><\/body>","next_sibling":[{"msid":57772707,"title":"57% of Reliance Jio users feel data speed faster than rivals: Study","entity_type":"ARTICLE","link":"\/news\/57-of-reliance-jio-users-feel-data-speed-faster-than-rivals-study\/57772707","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57772755,"entity_type":"ARTICLE","title":"Lava enters premium smartphone market in India with Z Series launch","synopsis":"Lava International on Wednesday launched its 'Z Series' of smartphones, marking its entry in the premium smartphone category, with Z25 and Z10 priced at Rs 18,000 and Rs 11,500 respectively.","titleseo":"telecomnews\/lava-enters-premium-smartphone-market-in-india-with-z-series-launch","status":"ACTIVE","authors":[{"author_name":"Niharika Banerjee","author_link":"\/author\/479246977\/niharika-banerjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479246977.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479246977,"author_name":"Niharika Banerjee","author_seo_name":"niharika-banerjee","designation":"Staff Reporter","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-03-22 16:55:28","lastupd":"2017-03-22 17:02:20","breadcrumbTags":["Smartphone","lava","Devices","Z10","Z25"],"secinfo":{"seolocation":"telecomnews\/lava-enters-premium-smartphone-market-in-india-with-z-series-launch"}}" data-authors="[" niharika banerjee"]" data-category-name="" data-category_id="" data-date="2017-03-22" data-index="article_1">
熔岩的进入上面的Rs 15000价格支架是一个长期战略的一部分,它将瞄准更高的平均销售价格,转化为更高的收入。该公司已淘汰3 g手机,只提供4 g能力设备给消费者。
而不是10 - 12在价格区间模型,公司将专注五到八款车型,在Rs 15000年,只有一半的模型将受到10000卢比,通常是低成本的大部分销售印度手机制造商之一。“Z系列是我们的高端产品类别的结束,结束控制整个产品价值链,从设计到制造,“说Gaurav尼噶的,产品负责人,熔岩国际。
该公司还将提供零售商和分销商更高的利润和佣金,比他们目前提供,所以他们将熔岩手机推向市场。“佣金每月将获得,比如工资,”尼噶的说。熔岩将基金的零售利润和佣金从自己的储备。
然而,该公司拒绝评论筹集资金来支持这一壮举时,中国球员在地面上的花费是印度同行和宏观层面的营销和广告。
的这些计划,公司的目标是爬回五大智能手机玩家,2018年底,在Rs 15000价格段。
公司要求经销商不开始,本月股票超过20天,并将保持价格的模型相同的线上和线下的市场。
在离线空间,超过十万的商店将房子熔岩手机,该公司计划扩大其服务中心1000。Z25和Z10可以在选择零售商店在新德里3月23日,2017年,在其他城市在几周的时间。
5.5“熔岩Z25提供13-MP后置摄像头与索尼Exmor RS TM和8 mp摄像头有问题,配备了聚光灯下闪光。它有一个3020 mAh ATL电池棉花糖和运行在Android 6.0操作系统,与明星OS 3.3接口。5.0“熔岩Z10附带8 mp后方和5 mp摄像头有问题。它提供了2620 mAh ATL电池棉花糖和运行在Android 6.0操作系统,与明星OS 3.3接口。
智能手机都是由一个八面体核心处理器和4 GB和2 GB RAM和32 GB和16 GB的ROM。双卡的设备都配备了一个多语言的键盘,支持11印度语言。
智能手机也提供制造商的保修一年还有6个月保修的收件箱配件包括电池,耳机,充电器,USB电缆。他们也来“30天替代政策”。
Mumbai: Lava<\/a> International on Wednesday launched its 'Z Series' of smartphone<\/a>s, marking its entry in the premium smartphone<\/a> category, with Z25<\/a> and Z10<\/a> priced at Rs 18,000 and Rs 11,500 respectively.
\n
Lava<\/a>'s entry into the above Rs 15,000 price bracket is part of a long term strategy where it will be targeting higher average sale prices, translating into higher revenue. The company has phased out 3G phones and is only offering 4G capable devices<\/a> to consumers.
\n
\nAs opposed to 10-12 models across price range, the company will focus five to eight models, under Rs 15,000, only half of the models will be under Rs 10,000, that typically makes the bulk of low cost sales among Indian handset makers. \"Z series is a premium product category for us which is born out of our end-to- end control on entire product value chain - from design to manufacturing,\" said Gaurav Nigam, Product Head, Lava International.
\n
\nThe company will also offer retailers and distributors higher margins and commissions, than they offer at present, so they push Lava phones into the market. \"Commissions will be given on a monthly basis, like salaries,\" said Nigam. Lava will fund the retail margins and commissions from its own reserve.
\n
\nThe company, however, declined to comment on raising funds to support this feat at a time when Chinese players are outspending the Indian counterparts in ground level and macro level marketing and advertising.
\n
\nOn the back of these plans, the company aims to climb back into top five smartphone players by end of 2018, in the under Rs 15,000 price segment.
\n
\nThe company is asking distributors not to keep stock beyond 20 days this month onward, and will keep prices of models the same across online and offline markets.
\n
\nIn the offline space, over 1 lakh stores will house Lava phones while the company plans to expand its number of service centers to 1,000. Z25<\/a> and Z10<\/a> will be available in select retail stores in Delhi from March 23, 2017 and in other cities in a few weeks’ time.
\n
\nThe 5.5\" Lava Z25 offers 13-MP rear camera with Sony Exmor RS TM and a 8-MP selfie camera, equipped with spotlight flash. It has a 3020 mAh ATL battery and runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface. The 5.0\" Lava Z10 comes with 8-MP rear and 5-MP selfie camera. It offers 2620 mAh ATL battery and runs on Android Marshmallow 6.0 operating system, with Star OS 3.3 interface.
\n
\nBoth smartphones are powered by an Octa Core Processor and 4 GB and 2 GB RAM and 32 GB and 16 GB ROM respectively. The dual SIM devices<\/a> come equipped with a multilingual keyboard that supports 11 Indian languages.
\n
\nThe smartphones also offer manufacturer’s warranty for a year along with 6 months warranty for the in-box accessories which include battery, headset, charger, and a USB Cable. They also come a ’30 Day Replacement Policy’.\n\n<\/p><\/body>","next_sibling":[{"msid":57772707,"title":"57% of Reliance Jio users feel data speed faster than rivals: Study","entity_type":"ARTICLE","link":"\/news\/57-of-reliance-jio-users-feel-data-speed-faster-than-rivals-study\/57772707","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57772755,"entity_type":"ARTICLE","title":"Lava enters premium smartphone market in India with Z Series launch","synopsis":"Lava International on Wednesday launched its 'Z Series' of smartphones, marking its entry in the premium smartphone category, with Z25 and Z10 priced at Rs 18,000 and Rs 11,500 respectively.","titleseo":"telecomnews\/lava-enters-premium-smartphone-market-in-india-with-z-series-launch","status":"ACTIVE","authors":[{"author_name":"Niharika Banerjee","author_link":"\/author\/479246977\/niharika-banerjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479246977.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479246977,"author_name":"Niharika Banerjee","author_seo_name":"niharika-banerjee","designation":"Staff Reporter","agency":false}}],"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2017-03-22 16:55:28","lastupd":"2017-03-22 17:02:20","breadcrumbTags":["Smartphone","lava","Devices","Z10","Z25"],"secinfo":{"seolocation":"telecomnews\/lava-enters-premium-smartphone-market-in-india-with-z-series-launch"}}" data-news_link="//www.iser-br.com/news/lava-enters-premium-smartphone-market-in-india-with-z-series-launch/57772755">
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