\"We are still working on India. I would say that (India) is a more speculative investment than, say, South Korea or Japan, which again was very speculative five years ago but we have got a great match there,\" Hastings said.
The world’s largest video-streaming service had earlier said that it spent about Rs 3,000 crore on content programming in India across 2019 and 2020 and stated plans to spend significantly more this year. Last month, it released its largest-ever programming slate for the country, with more than 40 original titles expected to debut on the service over the next year. Netflix<\/a> has commissioned about 90 to 100 productions, including 30 films, in India since its debut here in 2016.
That said, India and Brazil are the only two markets where the production of content is currently shut down, the company said in a letter to its shareholders. \"This month, things are terrible in the covid spike. But outside of that, we’ve been really producing a lot of great new content that’s currently shut down.\" Hastings said on the call.
In comparison, Netflix plans to invest about $500 million in original movies and television shows in South Korea this year, while it has also stepped up investment or Japan's anime shows in recent years.
Overall, Netflix plans to spend over $17 billion on content in 2021, a jump from its $11.8- billion budget in 2020 and $13.9 billion in 2019. The dip in content-related expenditure last year was mainly due to production delays caused by the pandemic.
Netflix co-chief executive Ted Sarandos however noted that India is a tremendous opportunity for the company.
\"It's just like all great opportunities. It’s a long journey, and it’s a challenge. And we think it’s worth it. That’s why we’re investing early and trying to stay ahead of it. I think we will be able to see those kinds of results that we’ve seen in other places in the world as we continue to learn more\" he said during the call.
Pricing experiments
<\/strong>
Netflix is also continuing its various pricing experiments in India as it looks to broaden the user base, while retaining its premium offering. Last month, ET reported that the service was piloting for select users a new Rs 299 entry-level plan, which allows subscribers to watch its shows and films in high definition (HD) on a single mobile phone, tablet or computer screen at a time.
The company’s existing entry-level plan, priced at Rs 499, also provides support for television viewing, while its Rs 199 mobile-only plan supports only standard definition (SD) content. Among other plans, Netflix has piloted over the years include a free weekend access to non-subscribers, weekly plans, and discounted long-term subscription plans.
\"We are really trying to find a set of plan types with the right kind of features and match them at the right price points to a wide group of folks,” Greg Peters, chief operating officer and chief product officer at Netflix, said during the earnings call. “An important part of it is making sure that we are continually looking at how to broaden accessibility to bring in price points that are low enough for more of the world’s population to be able to access the service.”
These measures come at a time when the service is facing intense competition from players such as Disney+ Hotstar<\/a>, Amazon Prime Video<\/a>, Essel Group<\/a>'s ZEE5, Sony Pictures Network's SonyLIV, and Reliance-backed ALTBalaji<\/a> in India, all of which offer their services at much lower price points. Times Internet-owned MX Player currently operates on a free ad-supported model.
Password sharing test
<\/strong>
During the call, Netflix executives also elaborated on its recent test to crack down on password sharing, wherein it was prompting select users to verify they share a household with the account holder.
\"We will test many things, but we would never roll something out that feels like turning the screws. It’s got to feel like it makes sense to consumers\" Hastings said.
That said, the company is going to continue looking at different ways to ensure that the \"people who are using a Netflix account are the ones that are authorized to do so\", Peters said. \"We’ve been doing this for a while. You may see it pop up here and there in different ways, but it’s sort of the same framework that we use.”
Pandemic impact<\/strong>
During the quarter, Netflix's subscriber growth was however weaker than its projections. It added only 4 million subscribers for the first quarter, taking its total base to 208 million paying members.
In its letter to shareholders, the company attributed this slow growth to the \"big Covid-19 pull forward in 2020 and a lighter content slate in the first half of this year, due to Covid-19 production delays\". Netflix had added a record 15.8 million subscribers in the corresponding quarter last year, as people stayed indoors due to lockdown restrictions to tackle the Covid-19 pandemic.
\"We don’t believe competitive intensity materially changed in the quarter or was a material factor in the variance as the over-forecast was across all of our regions,\" it said in the shareholder letter.
Revenue however grew 24% year-over-year to $7.16 billion while net profit jumped to $1.71 billion for the quarter, from $709 million in the corresponding quarter last year.
In January, Netflix had said it is very close to being free cash flow positive and that it no longer needs to raise external financing for its day-to-day operations. The company said it will also kickstart a stock buyback programme this quarter, and has authorized up to $5 billion in buybacks.
Netflix further warned that the ongoing quarter is going to be more challenging, estimating an addition of only one million new subscribers to its member base. The company expects paid membership growth to re-accelerate in the second half of 2021, on the back of a strong programming slate including the returning seasons of several of its popular shows like ‘Money Heist’, ‘Sex Education’ and ‘You’ among others.
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Netflix关注其内容适合印度:创始人里德·黑斯廷斯
印度和巴西是唯一两个市场的生产内容目前关闭由于Covid-19大流行,Netflix创始人里德·黑斯廷斯说在电话公布财报收益。
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Netflix Inc .。目前专注于内容,扩大其现有的编程在印度,创始人之一吗Reed Hastings在周三公布财报收益的电话会议上说。
“我们仍在印度。我想说(印度)是一种投机性投资比,说,韩国或日本,这五年前很投机,但我们有一个伟大的比赛,”黑斯廷斯说。
世界上最大的视频流媒体服务早些时候曾说,它花了大约3000卢比内容编程在印度在2019年和2020年和今年计划投入更多。上个月,它公布了有史以来最大编程石板,与40多个原始标题将首次服务在未来一年。网飞公司已委托约90 - 100产品,包括30部,在印度自从在2016年首次亮相。
说,印度和巴西是唯一两个市场的生产内容目前关闭,该公司在给股东的信中说。“这个月,covid高峰都是可怕的。但之外,我们真的已经生产很多新内容目前关闭。”Hastings said on the call.
相比之下,Netflix计划投资约5亿美元的最初的电影和电视节目在韩国,今年虽然也加强了近年来投资或日本的动画显示。
总体而言,网飞公司计划花费超过170亿美元在2021年的内容,从11.8美元-欧元的预算在2020年和139亿年的2019美元。去年内容相关支出下降主要是由于生产延误造成的大流行。
Netflix首席执行官供应商Ted Sarandos然而指出,印度是一个巨大的机会。
“就像所有伟大的机会。这是一个漫长的旅程,这是一个挑战。我们认为这是值得的。这就是为什么我们投资早期和试图保持领先地位。我认为我们将能够看到这样的结果,我们看到在世界上其他地方在我们继续了解更多在电话”他说。
定价实验
Netflix也继续它的各种定价实验在印度看起来扩大用户群,同时保留其溢价发行。上个月,驾驶等报道,服务选择的用户一个新的Rs 299入门级计划,它允许用户观看节目和电影的高清晰度(HD)在一个移动电话,平板电脑或电脑屏幕上。
公司现有的入门级计划,售价为499卢比,也为电视提供了支持,而其Rs 199手机单一计划仅支持标准定义(SD)的内容。其他计划,Netflix多年驾驶包括一个免费的周末访问非订阅者,每周的计划,和折扣长期订阅计划。
“我们真的试图找到一组计划类型与合适的特性在正确的价格点和匹配他们一群人,”格雷格•彼得斯Netflix首席运营官和首席产品官在财报电话会议中说。”的重要组成部分,是确保我们不断研究如何扩大可访问性带来足够低的价格为更多的世界人口能够访问服务。”
这些措施之际,服务正面临激烈的竞争从球员如迪斯尼+Hotstar,Amazon Prime的视频,血管组织ZEE5,索尼影视网络SonyLIV,和Reliance-backedALTBalaji在印度,所有这一切在低得多的价位提供他们的服务。次Internet-owned MX球员目前广告支持的免费模式。
密码共享测试
在通话过程中,网飞公司高管还阐述了近期测试打击密码共享,在促使选择用户验证他们共享一个家庭帐户持有人。
“我们将测试许多事情,但我们不会滚,感觉就像把螺丝的东西。有觉得是有意义的消费者”黑斯廷斯说。
说,该公司将继续寻找不同的方式,以确保“人使用Netflix账户的授权这样做”,彼得斯说。“我们已经做了一段时间。你可以看到它弹出,以不同的方式,但这是那种我们使用相同的框架。”
大流行的影响
季度期间,Netflix的用户增长但是低于其预期。第一季度它只增加了400万用户,占其总碱2.08亿付费会员。
在给股东的信中,公司将这种缓慢的增长归因于“大Covid-19向前凸出在2020年和一个轻内容石板在今年上半年,由于Covid-19生产延迟”。Netflix已经添加了一个去年创纪录的1580万用户相应的季度,随着人们呆在室内由于封锁限制应对Covid-19大流行。
“我们不相信竞争强度发生实质性改变本季度或者是物质因素方差随着在预计在我们所有的地区,“股东的信中表示。
然而收入达到了71.6亿美元,同比增长24%,而第二季度净利润跃升至17.1亿美元,去年从相应季度的7.09亿美元。
今年1月,Netflix说它非常接近积极自由现金流,它不再需要外部融资的日常操作。该公司表示,本季度还将启动一个股票回购计划,并授权在回购至多50亿美元。
Netflix进一步警告说,正在进行的季度将是更有挑战性的,估计只有一百万新用户的添加其成员基础。公司预计支付会员增长re-accelerate在2021年下半年,在一个强大的编程板包括返回的几个季节流行节目“抢钱”,“性教育”和“你”。
“我们仍在印度。我想说(印度)是一种投机性投资比,说,韩国或日本,这五年前很投机,但我们有一个伟大的比赛,”黑斯廷斯说。
世界上最大的视频流媒体服务早些时候曾说,它花了大约3000卢比内容编程在印度在2019年和2020年和今年计划投入更多。上个月,它公布了有史以来最大编程石板,与40多个原始标题将首次服务在未来一年。网飞公司已委托约90 - 100产品,包括30部,在印度自从在2016年首次亮相。
说,印度和巴西是唯一两个市场的生产内容目前关闭,该公司在给股东的信中说。“这个月,covid高峰都是可怕的。但之外,我们真的已经生产很多新内容目前关闭。”Hastings said on the call.
相比之下,Netflix计划投资约5亿美元的最初的电影和电视节目在韩国,今年虽然也加强了近年来投资或日本的动画显示。
总体而言,网飞公司计划花费超过170亿美元在2021年的内容,从11.8美元-欧元的预算在2020年和139亿年的2019美元。去年内容相关支出下降主要是由于生产延误造成的大流行。
Netflix首席执行官供应商Ted Sarandos然而指出,印度是一个巨大的机会。
“就像所有伟大的机会。这是一个漫长的旅程,这是一个挑战。我们认为这是值得的。这就是为什么我们投资早期和试图保持领先地位。我认为我们将能够看到这样的结果,我们看到在世界上其他地方在我们继续了解更多在电话”他说。
定价实验
Netflix也继续它的各种定价实验在印度看起来扩大用户群,同时保留其溢价发行。上个月,驾驶等报道,服务选择的用户一个新的Rs 299入门级计划,它允许用户观看节目和电影的高清晰度(HD)在一个移动电话,平板电脑或电脑屏幕上。
公司现有的入门级计划,售价为499卢比,也为电视提供了支持,而其Rs 199手机单一计划仅支持标准定义(SD)的内容。其他计划,Netflix多年驾驶包括一个免费的周末访问非订阅者,每周的计划,和折扣长期订阅计划。
“我们真的试图找到一组计划类型与合适的特性在正确的价格点和匹配他们一群人,”格雷格•彼得斯Netflix首席运营官和首席产品官在财报电话会议中说。”的重要组成部分,是确保我们不断研究如何扩大可访问性带来足够低的价格为更多的世界人口能够访问服务。”
这些措施之际,服务正面临激烈的竞争从球员如迪斯尼+Hotstar,Amazon Prime的视频,血管组织ZEE5,索尼影视网络SonyLIV,和Reliance-backedALTBalaji在印度,所有这一切在低得多的价位提供他们的服务。次Internet-owned MX球员目前广告支持的免费模式。
密码共享测试
在通话过程中,网飞公司高管还阐述了近期测试打击密码共享,在促使选择用户验证他们共享一个家庭帐户持有人。
“我们将测试许多事情,但我们不会滚,感觉就像把螺丝的东西。有觉得是有意义的消费者”黑斯廷斯说。
说,该公司将继续寻找不同的方式,以确保“人使用Netflix账户的授权这样做”,彼得斯说。“我们已经做了一段时间。你可以看到它弹出,以不同的方式,但这是那种我们使用相同的框架。”
大流行的影响
季度期间,Netflix的用户增长但是低于其预期。第一季度它只增加了400万用户,占其总碱2.08亿付费会员。
在给股东的信中,公司将这种缓慢的增长归因于“大Covid-19向前凸出在2020年和一个轻内容石板在今年上半年,由于Covid-19生产延迟”。Netflix已经添加了一个去年创纪录的1580万用户相应的季度,随着人们呆在室内由于封锁限制应对Covid-19大流行。
“我们不相信竞争强度发生实质性改变本季度或者是物质因素方差随着在预计在我们所有的地区,“股东的信中表示。
然而收入达到了71.6亿美元,同比增长24%,而第二季度净利润跃升至17.1亿美元,去年从相应季度的7.09亿美元。
今年1月,Netflix说它非常接近积极自由现金流,它不再需要外部融资的日常操作。该公司表示,本季度还将启动一个股票回购计划,并授权在回购至多50亿美元。
Netflix进一步警告说,正在进行的季度将是更有挑战性的,估计只有一百万新用户的添加其成员基础。公司预计支付会员增长re-accelerate在2021年下半年,在一个强大的编程板包括返回的几个季节流行节目“抢钱”,“性教育”和“你”。
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