Historically, the India<\/a> market has always been important to Avaya and continues to be one of the top markets for Avaya in the Asia Pacific region, Nidal Abou-Ltaif, President, Avaya International<\/a> told ETTelecom.
\"The Indian government needs to ease norms for doing business...the government will not take it unless it is made in India defeats the whole purpose for global companies like us who come and invest in India,\" he said.
“The government should look at it from a holistic perspective and not only look at device manufacturing especially for a software and services centric organisation,” he added.
Make in India is a great tool, you know, maybe for companies that are making cars, etc. But for a software company like us, it will not be feasible, he said.
\"If every software is made in India, one should not worry about a small hardware part. All our research and development is being done in India and we have invested so much in India, so they have to be more open minded about attracting people to do more in India,\" Nidal added.
Avaya has three R&D centers in India - Hyderabad, Bangalore and Pune.
Some of the government projects mandate everything to be made in India and there has been a push increasingly on the manufacturing aspect. The government plans to make India a global manufacturing hub under its Atmanirbhar vision.
Pandemic created a paradigm shift in the approach to customer service, employees and company's internal operations. Owing to work from home\/remote working during the pandemic, all our contact centers were digitised quickly with the use of technology.
Digitisation offers huge opportunities and we keep innovating pur products and services keeping this and our customer's needs in mind. We continue to expand our ecosystem of partners to offer the best customer experience, he said.
Avaya has entered into a partnership with US-based firm Startek<\/a> to offer a one stop solution for customer experience services to enterprises across the globe including India. The main aim is to tap small and medium businesses (SMEs<\/a>) globally as companies move towards digital<\/a> transformation post the pandemic. The collaboration will enable businesses to deliver better experiences to their customers through an all inclusive and easy to manage subscription based services without incurring any substantial capital expenditure.
(The reporter is in Dubai at the invitation of Avaya)<\/em>
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