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India’s smartphone industry is set to see a 15-20% fall in the number of launches during the festive season, owing to shortage of components and delays in shipments. In fact, market trackers say the supply crunch has forced some brands to relaunch older models with new chipsets to meet strong demand during this make-or-break period.

\"We believe that the India smartphone market will witness fewer launches this festive season (September-November),” said Prachir Singh, senior research analyst at Counterpoint Research. “According to our latest estimates, 2021 festive season will see 55-60 new launches, which is 15-20% lower than last year.\"

Techarc<\/a>'s founder Faisal Kawoosa added that if one excludes variants, then 35 models will be launched in the run up to Diwali, compared with 40-45 in 2020.

Counterpoint Research also highlighted that to maintain a \"stable supply\", some brands are now relaunching existing models with different chipsets.

\"Samsung<\/a> has re-launched Galaxy A12 with an Exynos chipset. We believe this trend may continue as brands will want to maintain high supply to meet with the increased consumer demand during the festive season,\" said Singh.

The research analyst added that other such relaunches include Realme C11 2021, which was earlier Realme C11.

Samsung and realme did not respond to ET's queries.

The supply side challenges have already forced smartphone market tracking firms to start cutting their 2021 shipment estimates by 5-10% for the second time this year, with the import curbs at airports and ports in China adding to the woes of the brands already plagued by the continuing acute shortage of chipsets.

Prabhu Ram, head-Industry Intelligence Group at CMR, estimates that there should be 50 plus launches this Diwali, but numbers are \"fluid given current dynamics\".

CMR's data shows that there were 54 launches from September-November in 2019 (pre-Covid) and 50 launches in 2020 during the festival period.

\"Not<\/a><\/figure>

Not just JioPhone Next, chip shortage may delay launch of many new phones<\/a><\/h2>

The research firm expects the year to end with about 190 launches compared with 207-plus in 2020. There have so far been 103 launches this year. The festival season, which spans from September till December end, is the main sale period both online and offline, accounting for roughly a third of annual sales.<\/p><\/div>

\"\"
<\/span><\/figcaption><\/figure>
India’s smartphone industry is set to see a 15-20% fall in the number of launches during the festive season, owing to shortage of components and delays in shipments. In fact, market trackers say the supply crunch has forced some brands to relaunch older models with new chipsets to meet strong demand during this make-or-break period.

\"We believe that the India smartphone market will witness fewer launches this festive season (September-November),” said Prachir Singh, senior research analyst at Counterpoint Research. “According to our latest estimates, 2021 festive season will see 55-60 new launches, which is 15-20% lower than last year.\"

Techarc<\/a>'s founder Faisal Kawoosa added that if one excludes variants, then 35 models will be launched in the run up to Diwali, compared with 40-45 in 2020.

Counterpoint Research also highlighted that to maintain a \"stable supply\", some brands are now relaunching existing models with different chipsets.

\"Samsung<\/a> has re-launched Galaxy A12 with an Exynos chipset. We believe this trend may continue as brands will want to maintain high supply to meet with the increased consumer demand during the festive season,\" said Singh.

The research analyst added that other such relaunches include Realme C11 2021, which was earlier Realme C11.

Samsung and realme did not respond to ET's queries.

The supply side challenges have already forced smartphone market tracking firms to start cutting their 2021 shipment estimates by 5-10% for the second time this year, with the import curbs at airports and ports in China adding to the woes of the brands already plagued by the continuing acute shortage of chipsets.

Prabhu Ram, head-Industry Intelligence Group at CMR, estimates that there should be 50 plus launches this Diwali, but numbers are \"fluid given current dynamics\".

CMR's data shows that there were 54 launches from September-November in 2019 (pre-Covid) and 50 launches in 2020 during the festival period.

\"Not<\/a><\/figure>

Not just JioPhone Next, chip shortage may delay launch of many new phones<\/a><\/h2>

The research firm expects the year to end with about 190 launches compared with 207-plus in 2020. There have so far been 103 launches this year. The festival season, which spans from September till December end, is the main sale period both online and offline, accounting for roughly a third of annual sales.<\/p><\/div>