The audio streaming platform said it will offer the standard free and premium plans in these countries, with a full range of premium plans (Student, Individual, Duo and Family) available in select markets. The firm said it will give users access to its full global music catalogue in these markets along with its podcast<\/a> catalogue in the majority of these markets.
Spotify is also making its service available in 36 new languages including 12 Indian languages like Hindi, Gujarati, Bhojpuri, Kannada, Malayalam, Marathi, Odia, Punjabi, Tamil, Telugu, Urdu, and Bengali. It now supports more than 60 languages.
India is also one of eight new markets where the audio streaming major will expand its Sound Up initiative in 2021.
Monetising podcasts<\/b>
During a virtual event on Monday, Spotify unveiled an audio advertising marketplace called Spotify Audience Network, which will enable advertisers to reach listeners across Spotify's own original and exclusive podcasts, as well as podcasts through Anchor<\/a> and its recent acquisition Megaphone, and ad-supported music.
\"We'll leverage our state of the art technology to give advertisers the ability to reach and target our audience of hundreds of millions - at scale - both on and off Spotify,\" said Spotify's chief content and advertising business officer Dawn Ostroff.
The company, however, didn't disclose specific details on this marketplace, saying they are still \"in the early stages of developing this offering\" and expects to share more details in the coming months.
Spotify is also expanding its self-serve ad platform Spotify Ad Studio to include podcasts, starting with its original and exclusive podcasts in the United States. It plans to extend this to third-party podcasts in the future. Also on the cards is making the streaming ad insertion technology available to Megaphone podcast publishers and leading Anchor creators<\/a>.
The Swedish streaming service has been pushing podcasts over the past year or so, and it now claims to host around 2.2 million podcasts. Earlier this month, Spotify had said that about 25% of its 345 million monthly active users engaged with podcast content in the quarter ended December compared to 22% in the previous quarter.
In India, Spotify competes with players like Times Internet's Gaana*, Reliance Industries-owned JioSaavn, YouTube Music, Amazon Prime Music, ByteDance's Resso, and Hungama. Gaana is currently the market leader with more than 185 million monthly active users in India.
New creator tools<\/b>
On Monday, Spotify also released a slew of new tools for podcast creators to help develop interactive shows.
Anchor is partnering with WordPress<\/a> to help bloggers publish their written content as a podcast in a few clicks. In the coming months, Spotify will start testing the ability for creators to add videos to their podcasts when they publish via Anchor, while also making a broader rollout of its interactivity features like Polls and Q&A for these creators. The feature is currently being tested with a select beta group of creators.
\"In the next few months, we will be kicking off a limited beta in the US via Anchor, giving creators the opportunity to publish paid podcast content on Spotify for their most dedicated fans,\" said Spotify's head of Podcaster Mission and Anchor co-founder Michael Mignano.
Apart from this, Spotify said it will be rolling out a new subscription offering Spotify HiFi in select markets later this year. The company said the service will deliver music in CD-quality, lossless audio format to user's devices and Spotify Connect-enabled speakers.
New shows<\/b>
Spotify unveiled a new eight-episode series featuring former US president Barack Obama and rock star Bruce Springsteen called \"Renegades: Born in the USA\", produced by Barack and Michelle Obama's production firm Higher Ground. The first two episodes of the show are currently available on the service.
The company also announced a multi-year deal with Avengers: Infinity War and Avengers: Endgame directors Anthony and Joe Russo and their entertainment firm AGBO to produce a series of shows, without disclosing any further details.
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Spotify扩大到85新市场包括孟加拉、巴基斯坦、斯里兰卡和不丹在未来几天内,其地理足迹到世界各地178个国家。在此之前推出,Spotify是出现在93年市场包括印度。
音频流媒体平台表示,它将提供标准的自由和保费计划在这些国家,全方位的保费计划(学生,个人,两人和家庭)在选择市场。该公司说,它将给用户访问其全部在这些市场随着全球音乐目录播客目录在大多数这些市场。
Spotify也使其服务可用的36个新语言包括12个印度语言,像印地语,古吉拉特语,比哈尔方言、卡纳达语、马拉雅拉姆语、马拉地语,Odia,旁遮普语、泰米尔语、泰卢固语,乌尔都语,孟加拉语。它现在支持60多种语言。
印度也是一个音频流媒体主要的八个新市场将扩大其声音倡议在2021年。
货币化播客
周一在一个虚拟的事件,Spotify公布了一个音频广告市场称为Spotify观众网络,这将使广告达到听众在Spotify的原始和排他的播客,以及播客锚和它最近收购扩音器,广告音乐。
“我们会利用我们先进的技术给广告客户的能力和目标观众数亿-在规模上和Spotify,”说,Spotify的首席内容和广告业务总裁。
然而,该公司没有披露具体细节在这个市场,说他们仍在发展的早期阶段提供“在未来几个月,愿分享更多细节。
Spotify也扩大自助广告平台Spotify广告工作室包括播客,从最初开始,独家播客在美国。它计划扩展到第三方未来的播客。也可能使流媒体广告插入技术用于扩音器播客出版商和领先的锚创造者。
瑞典的流媒体服务一直在推动播客在过去一年左右的时间,现在声称大约220万个播客。本月早些时候,Spotify曾表示,大约25%的3.45亿年月度活跃用户与播客内容在截至12月的季度比前一季度的22%。
在印度,Spotify这样的球员一起竞争时代互联网Gaana *,依赖Industries-owned JioSaavn, YouTube的音乐,Amazon Prime音乐,ByteDance Resso, Hungama。Gaana目前是市场领导者在印度每月有超过1.85亿活跃用户。
新的创造者工具
周一,Spotify播客的创造者也发布了一系列新的工具来帮助开发互动节目。
锚与WordPress帮助博客发布他们的文字内容作为一个播客在几个点击。在接下来的几个月,Spotify将开始测试能力的创造者添加视频播客发布通过锚时,同时也使更广泛的推广互动性的功能,如民意调查和问答的创造者。被测试的特性是目前选择测试组的创造者。
“在接下来的几个月,我们将开始一个有限beta在美国通过锚,让创作者有机会发表了播客内容对他们最忠实粉丝,Spotify”负责人表示,Spotify的播客使命和锚联合创始人迈克尔Mignano。
除此之外,Spotify表示,它将推出一个新的订阅提供Spotify HiFi今年晚些时候在选择市场。该公司表示服务将音乐cd性质,无损音频格式用户的设备和Spotify Connect-enabled扬声器。
新节目
Spotify公布了一系列新的于前美国总统巴拉克•奥巴马(Barack Obama)和摇滚明星布鲁斯·斯普林斯汀称为“叛徒:出生在美国”,由巴拉克•奥巴马和米歇尔•奥巴马的生产公司更高的地方。前两个的节目是目前可用的服务。
该公司还宣布了一项多年处理复仇者:无穷战争和复仇者:结局导演安东尼和乔Russo AGBO及其娱乐公司生产一系列的节目,他没有透露进一步的细节。
音频流媒体平台表示,它将提供标准的自由和保费计划在这些国家,全方位的保费计划(学生,个人,两人和家庭)在选择市场。该公司说,它将给用户访问其全部在这些市场随着全球音乐目录播客目录在大多数这些市场。
Spotify也使其服务可用的36个新语言包括12个印度语言,像印地语,古吉拉特语,比哈尔方言、卡纳达语、马拉雅拉姆语、马拉地语,Odia,旁遮普语、泰米尔语、泰卢固语,乌尔都语,孟加拉语。它现在支持60多种语言。
印度也是一个音频流媒体主要的八个新市场将扩大其声音倡议在2021年。
货币化播客
周一在一个虚拟的事件,Spotify公布了一个音频广告市场称为Spotify观众网络,这将使广告达到听众在Spotify的原始和排他的播客,以及播客锚和它最近收购扩音器,广告音乐。
“我们会利用我们先进的技术给广告客户的能力和目标观众数亿-在规模上和Spotify,”说,Spotify的首席内容和广告业务总裁。
然而,该公司没有披露具体细节在这个市场,说他们仍在发展的早期阶段提供“在未来几个月,愿分享更多细节。
Spotify也扩大自助广告平台Spotify广告工作室包括播客,从最初开始,独家播客在美国。它计划扩展到第三方未来的播客。也可能使流媒体广告插入技术用于扩音器播客出版商和领先的锚创造者。
瑞典的流媒体服务一直在推动播客在过去一年左右的时间,现在声称大约220万个播客。本月早些时候,Spotify曾表示,大约25%的3.45亿年月度活跃用户与播客内容在截至12月的季度比前一季度的22%。
在印度,Spotify这样的球员一起竞争时代互联网Gaana *,依赖Industries-owned JioSaavn, YouTube的音乐,Amazon Prime音乐,ByteDance Resso, Hungama。Gaana目前是市场领导者在印度每月有超过1.85亿活跃用户。
新的创造者工具
周一,Spotify播客的创造者也发布了一系列新的工具来帮助开发互动节目。
锚与WordPress帮助博客发布他们的文字内容作为一个播客在几个点击。在接下来的几个月,Spotify将开始测试能力的创造者添加视频播客发布通过锚时,同时也使更广泛的推广互动性的功能,如民意调查和问答的创造者。被测试的特性是目前选择测试组的创造者。
“在接下来的几个月,我们将开始一个有限beta在美国通过锚,让创作者有机会发表了播客内容对他们最忠实粉丝,Spotify”负责人表示,Spotify的播客使命和锚联合创始人迈克尔Mignano。
除此之外,Spotify表示,它将推出一个新的订阅提供Spotify HiFi今年晚些时候在选择市场。该公司表示服务将音乐cd性质,无损音频格式用户的设备和Spotify Connect-enabled扬声器。
新节目
Spotify公布了一系列新的于前美国总统巴拉克•奥巴马(Barack Obama)和摇滚明星布鲁斯·斯普林斯汀称为“叛徒:出生在美国”,由巴拉克•奥巴马和米歇尔•奥巴马的生产公司更高的地方。前两个的节目是目前可用的服务。
该公司还宣布了一项多年处理复仇者:无穷战争和复仇者:结局导演安东尼和乔Russo AGBO及其娱乐公司生产一系列的节目,他没有透露进一步的细节。
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