Kolkata: Steep discounts on online purchases of smartphones and televisions is back in the ongoing festive season sales, and offline retailers are crying foul.

Some models of leading brands such as Samsung<\/a>, Apple<\/a>, Realme<\/a>, LG and Sony are being sold online at a 15-20% lower rate than the price at which retailers procure from brands, as the festive season sales by dominant e-commerce players Amazon<\/a> and Flipkart<\/a> got underway on Friday, according to multiple brick-and-mortar electronics and cell phone retailers.

On some models, the prices are so low that it can be construed as predatory discounting, retailers said. The massive discounts come after two years lost to the Covid-19 pandemic when supply constraints wiped away the usual higher discounts that used to be available on online purchases. Offline retailers have already complained to brands about this, while a retail group said it would take up the issue with the antimonopolies watchdog, Competition Commission of India (CCI).

“We are reaching out to brands on how they can support such low pricing in e-commerce, while we highlight such individual cases of steep discounting to the CCI,” said Rajkumar Pai, president of the Association of Consumer Electronics and Home Appliances Traders, which has 40 leading retail chains with a cumulative revenue of over Rs 20,000 crore.

“In some cases, the discounts are higher on older models rather than recent ones, while in others we are trying to match prices to the extent possible in order to not lose any business,” Pai said. US e-tailing behemoth Amazon and Walmart-owned homegrown e-tailer Flipkart began their biggest sales events – the first of the FESTIVE OFFERS BACK AFTER 2 YEARS Some models of top brands being sold at 15-20% lower rate than what retailers procure from brands STABLE PRICING Sony India’s MD Sunil Nayyar said the pricing is as stable as before and festive offers are for all our customers across platforms festive season when discounts usually tend to be the highest – from Friday.

Both the e-commerce firms have said previously that they do not control prices because their marketplace model is dependent on sellers and brands. Brands, too, typically say they do not support online predatory discounts.

Samsung, Apple, Realme and LG did not respond to ET’s emails. Sony India’s managing director Sunil Nayyar said the “pricing is as stable as before and festive season promotion offers are for all our customers across platforms.” Retailers, however, pointed out that two premium Sony brand
TVs<\/a> were being sold at lower rates online.

A 55-inch model retailing at Rs 71,990 offline is available for Rs 62,999 online, while a 50-inch model at Rs 64,990 sells at a Rs 10,000 discount online, they said. The discounts on the Apple iPhone 12 and 13 models are in the range of Rs 13,000 to Rs 15,000. A 32-inch Samsung smart TV is being sold at Rs 9,990 online with a one-year warranty, while the same model is sold offline at Rs 16,990 on a 3-year warranty.<\/p><\/body>","next_sibling":[{"msid":94408263,"title":"New chip sop structure may deliver quick wins: Experts","entity_type":"ARTICLE","link":"\/news\/new-chip-sop-structure-may-deliver-quick-wins-experts\/94408263","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"94406432","title":"Capture","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers\/capture","category_name":"Steep online discounts on phones, TVs return to haunt offline sellers","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-84728\/94406432.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers\/capture\/94406432"}],"msid":94408290,"entity_type":"ARTICLE","title":"Steep online discounts on phones, TVs return to haunt offline sellers","synopsis":"The massive discounts come after two years lost to the Covid-19 pandemic when supply constraints wiped away the usual higher discounts that used to be available on online purchases. Offline retailers have already complained to brands about this, while a retail group said it would take up the issue with the antimonopolies watchdog, Competition Commission of India (CCI). ","titleseo":"telecomnews\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-09-24 07:33:41","lastupd":"2022-09-24 07:34:27","breadcrumbTags":["amazon anf flipkart deals","amazon","apple","flipkart","samsung","realme","great indian festival sale","flipkart big billion days","online smartphone deals","tvs","Devices"],"secinfo":{"seolocation":"telecomnews\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers"}}" data-authors="[" writankar mukherjee"]" data-category-name="" data-category_id="" data-date="2022-09-24" data-index="article_1">

陡峭的在线折扣手机、电视返回困扰离线卖家

大量的折扣来两年后失去Covid-19流行当供应限制抹去通常更高的折扣,可在网上购买。离线零售商已经向品牌,而零售集团表示,将反垄断监管机构的问题,印度的竞争委员会(CCI)。

Writankar穆克吉
  • 更新2022年9月24日07:34点坚持

加尔各答:陡峭的折扣在线购买智能手机和电视是在持续的节日期间销售,和离线零售商哭犯规。

等型号的领先品牌三星,苹果,Realme、LG和索尼在线销售价格低于15 - 20%的零售商采购的品牌,节日期间销售的主导电子商务的球员亚马逊Flipkart公司周五开始,根据多个实体电子和手机零售商。

在一些模型,价格如此之低,它可以解释为掠夺性打折,零售商说。大量的折扣来两年后失去Covid-19流行当供应限制抹去通常更高的折扣,可在网上购买。离线零售商已经向品牌,而零售集团表示,将反垄断监管机构的问题,印度的竞争委员会(CCI)。

广告
“我们接触品牌如何支持如此低的价格在电子商务中,当我们强调这样的个案大幅打折的CCI,”拉库马Pai说,消费电子产品和家用电器协会主席商人,拥有40领先零售连锁店的累积收入超过20000卢比。

”在某些情况下,折扣比较高在旧模型,而不是最近的,而在其他我们想匹配的价格尽可能为了不失去任何业务,“拜说。Flipkart公司我们网路零售巨头亚马逊和Walmart-owned本土网络开始了他们最大的销售事件——第一个节日提供后2年一些顶级品牌的模型被出售以15 - 20%低率从索尼品牌稳定的定价比零售商采购印度的MD苏尼尔弘说,价格和以前一样稳定和节日为我们所有的客户都提供跨平台节日期间当折扣通常往往是最高的——从星期五。

电子商务公司都曾经说过,他们不控制市场价格,因为他们的模型依赖于卖家和品牌。品牌,通常说,他们不支持在线掠夺性的折扣。

三星、苹果、Realme和LG等的邮件没有回应。纳亚尔索尼印度的董事总经理苏尼尔说,“定价一样稳定,节日期间促销提供了跨平台为我们所有的客户。“然而,零售商指出,两个索尼品牌溢价电视正在网上售价更低的利率。

55英寸零售Rs 71990 Rs 62999在线离线可用,而50英寸模型在Rs 64990网上售价10000卢比的折扣,他们说。苹果iPhone上的折扣12和13模型的Rs 13000至15000卢比。一台32英寸的三星智能电视是售价9990卢比在线享受一年保修,而离线销售模型的Rs 16990 3年保修。

  • 发布于2022年9月24日07:33点坚持
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Kolkata: Steep discounts on online purchases of smartphones and televisions is back in the ongoing festive season sales, and offline retailers are crying foul.

Some models of leading brands such as Samsung<\/a>, Apple<\/a>, Realme<\/a>, LG and Sony are being sold online at a 15-20% lower rate than the price at which retailers procure from brands, as the festive season sales by dominant e-commerce players Amazon<\/a> and Flipkart<\/a> got underway on Friday, according to multiple brick-and-mortar electronics and cell phone retailers.

On some models, the prices are so low that it can be construed as predatory discounting, retailers said. The massive discounts come after two years lost to the Covid-19 pandemic when supply constraints wiped away the usual higher discounts that used to be available on online purchases. Offline retailers have already complained to brands about this, while a retail group said it would take up the issue with the antimonopolies watchdog, Competition Commission of India (CCI).

“We are reaching out to brands on how they can support such low pricing in e-commerce, while we highlight such individual cases of steep discounting to the CCI,” said Rajkumar Pai, president of the Association of Consumer Electronics and Home Appliances Traders, which has 40 leading retail chains with a cumulative revenue of over Rs 20,000 crore.

“In some cases, the discounts are higher on older models rather than recent ones, while in others we are trying to match prices to the extent possible in order to not lose any business,” Pai said. US e-tailing behemoth Amazon and Walmart-owned homegrown e-tailer Flipkart began their biggest sales events – the first of the FESTIVE OFFERS BACK AFTER 2 YEARS Some models of top brands being sold at 15-20% lower rate than what retailers procure from brands STABLE PRICING Sony India’s MD Sunil Nayyar said the pricing is as stable as before and festive offers are for all our customers across platforms festive season when discounts usually tend to be the highest – from Friday.

Both the e-commerce firms have said previously that they do not control prices because their marketplace model is dependent on sellers and brands. Brands, too, typically say they do not support online predatory discounts.

Samsung, Apple, Realme and LG did not respond to ET’s emails. Sony India’s managing director Sunil Nayyar said the “pricing is as stable as before and festive season promotion offers are for all our customers across platforms.” Retailers, however, pointed out that two premium Sony brand
TVs<\/a> were being sold at lower rates online.

A 55-inch model retailing at Rs 71,990 offline is available for Rs 62,999 online, while a 50-inch model at Rs 64,990 sells at a Rs 10,000 discount online, they said. The discounts on the Apple iPhone 12 and 13 models are in the range of Rs 13,000 to Rs 15,000. A 32-inch Samsung smart TV is being sold at Rs 9,990 online with a one-year warranty, while the same model is sold offline at Rs 16,990 on a 3-year warranty.<\/p><\/body>","next_sibling":[{"msid":94408263,"title":"New chip sop structure may deliver quick wins: Experts","entity_type":"ARTICLE","link":"\/news\/new-chip-sop-structure-may-deliver-quick-wins-experts\/94408263","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"94406432","title":"Capture","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers\/capture","category_name":"Steep online discounts on phones, TVs return to haunt offline sellers","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-84728\/94406432.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers\/capture\/94406432"}],"msid":94408290,"entity_type":"ARTICLE","title":"Steep online discounts on phones, TVs return to haunt offline sellers","synopsis":"The massive discounts come after two years lost to the Covid-19 pandemic when supply constraints wiped away the usual higher discounts that used to be available on online purchases. Offline retailers have already complained to brands about this, while a retail group said it would take up the issue with the antimonopolies watchdog, Competition Commission of India (CCI). ","titleseo":"telecomnews\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-09-24 07:33:41","lastupd":"2022-09-24 07:34:27","breadcrumbTags":["amazon anf flipkart deals","amazon","apple","flipkart","samsung","realme","great indian festival sale","flipkart big billion days","online smartphone deals","tvs","Devices"],"secinfo":{"seolocation":"telecomnews\/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers"}}" data-news_link="//www.iser-br.com/news/steep-online-discounts-on-phones-tvs-return-to-haunt-offline-sellers/94408290">