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\"<p>Transsion
Transsion India CEO Arijeet Talapatra launches the company's new spark-series smartphone 'Tecno Spark 4', ahead of the Durga Puja festival in Kolkata.Photo\/Swapan Mahapatra) (<\/span><\/figcaption><\/figure> Kolkata: Chinese mobile handset major Transsion<\/a> Group, a global conglomerate with a strong presence through Tecno<\/a> and itel<\/a> brands in India, is planning to export India-made cellular phones to Africa. In order to woo youths in India, especially in tier-II and -III cities, the group is banking on a special advertisement-cum-marketing blitz across social media, digital and soccer arena.

Arijeet Talapatra<\/a>, CEO, Transsion India, told TOI: “By the year 2020, we would explore shipping handsets to the African continent from our Indian manufacturing units. It is a very good market for our range of handsets. The kind of manufacturing expansion in India that we have chalked out will help us expand our export market.”

The African Safari of affordable ‘Made in India’ handsets is likely to be possible as the group is embarking on a huge manufacturing spree over the next few years. “Our manufacturing plant in Noida has 2.5 sq ft area which houses 21 assembly lines, 11 packaging lines and two SMT lines. It has the capacity to manufacture 15 lakh feature phones and 6.5 lakh smartphones a month. We have a unique canvassing plans ,” said the Transsion India CEO.

The Hong Kong-based cellphone giant which has already made inroads into the Indian market with an aggressive pricing strategy and chalked out its plans to raise its offline sales share of Tecno to 10% from the current 5%, said Talapatra on Wednesday. On Thursday, Tecno has launched its new budget smartphone<\/a> ‘Spark 4’ under the new sub-brand Spark, which will be priced in Rs 5,499-Rs 8,000 range in India.

According to the CEO, the group’s affordable brand, itel, is claimed to be the No. 1 in sub-Rs 5000 segment in India market as per the GSK data and it also bagged the top-three position in feature phone<\/a> sales in 2018.

“In just one year, we have increased our customer base from four crore to over five crore for itel in India. With an aim to democratising technology with the 100-day replacement offer, itel forayed into the Indian market in April 2016. Its product portfolio comprises 13 smartphones and 19 feature phones,” added Talapatra on the sidelines of the itel A46 (with 2GB RAM and 32GB internal storage memory for Rs 4,999) handset launch on Tuesday.

The mobile maker is aiming at a 50,000-strong retailer footprint for Tecno in the next one year.

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Transsion集目光投向非洲mkt手机出口

非洲狩猎的负担得起的“印度制造”的手机可能是可能的一个巨大的制造业集团是狂欢的在未来几年。

Sovon吗哪
  • 发布于2019年9月27日09:44点坚持
< p > Transsion印度首席执行官Arijeet Talapatra发布公司的新spark-series智能手机' Tecno火花4 ',在杜尔迦供节日在加尔各答。图片/ Swapan马哈)(< / p >
Transsion印度首席执行官Arijeet Talapatra发布公司的新spark-series智能手机' Tecno火花4 ',在杜尔迦供节日在加尔各答。图片/ Swapan马哈)(
加尔各答:中国手机专业Transsion集团全球集团拥有大量业务Tecno和itel品牌在印度,计划向非洲出口India-made手机。为了吸引年轻人在印度,特别是在第二层和第三城市,集团是指望一个特殊advertisement-cum-marketing闪电战在社会媒体,数字和足球领域。

Arijeet Talapatra首席执行官,Transsion印度,对钢铁洪流说:“到2020年,我们将探讨航运手机非洲大陆从我们印度制造业单位。这是一个很好的为我们的范围的手机市场。在印度的制造业扩张,我们用粉笔将帮助我们扩大我们的出口市场。”

广告
非洲狩猎的负担得起的“印度制造”的手机可能是可能的一个巨大的制造业集团是狂欢的在未来几年。“我们的制造工厂在诺伊达2.5平方英尺面积的房子21装配线,11包装线和两条SMT线。它有能力生产15个十万的功能手机和6.5多数智能手机一个月。我们有一个独特的推销计划,”Transsion印度首席执行官说。

香港手机巨头已经进军印度市场与激进的定价策略,用粉笔Tecno的计划提高其线下销售份额从目前的10%降至5%,周三Talapatra说。周四,Tecno已经推出了新的预算智能手机“火花4”在新的子品牌火花,将以Rs 5499 - Rs 8000范围在印度。

根据首席执行官,该集团的负担得起的品牌,itel,声称5000年sub-Rs 1号在印度市场按照GSK数据也位居前三位置功能手机在2018年销售。

“仅仅一年,我们增加了客户群从四个在印度卢比的为itel 5卢比。,目的是民主化的技术与100天的替换,itel进军2016年4月进入印度市场。其产品组合包括13个19智能手机和功能手机,“添加间隙Talapatra itel命名(2 gb RAM和32 gb的内部存储内存Rs 4999)周二手机发射。

广告
移动公司针对50000强零售商占用Tecno在接下来的一年。

  • 发布于2019年9月27日09:44点坚持
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\"&lt;p&gt;Transsion
Transsion India CEO Arijeet Talapatra launches the company's new spark-series smartphone 'Tecno Spark 4', ahead of the Durga Puja festival in Kolkata.Photo\/Swapan Mahapatra) (<\/span><\/figcaption><\/figure> Kolkata: Chinese mobile handset major Transsion<\/a> Group, a global conglomerate with a strong presence through Tecno<\/a> and itel<\/a> brands in India, is planning to export India-made cellular phones to Africa. In order to woo youths in India, especially in tier-II and -III cities, the group is banking on a special advertisement-cum-marketing blitz across social media, digital and soccer arena.

Arijeet Talapatra<\/a>, CEO, Transsion India, told TOI: “By the year 2020, we would explore shipping handsets to the African continent from our Indian manufacturing units. It is a very good market for our range of handsets. The kind of manufacturing expansion in India that we have chalked out will help us expand our export market.”

The African Safari of affordable ‘Made in India’ handsets is likely to be possible as the group is embarking on a huge manufacturing spree over the next few years. “Our manufacturing plant in Noida has 2.5 sq ft area which houses 21 assembly lines, 11 packaging lines and two SMT lines. It has the capacity to manufacture 15 lakh feature phones and 6.5 lakh smartphones a month. We have a unique canvassing plans ,” said the Transsion India CEO.

The Hong Kong-based cellphone giant which has already made inroads into the Indian market with an aggressive pricing strategy and chalked out its plans to raise its offline sales share of Tecno to 10% from the current 5%, said Talapatra on Wednesday. On Thursday, Tecno has launched its new budget smartphone<\/a> ‘Spark 4’ under the new sub-brand Spark, which will be priced in Rs 5,499-Rs 8,000 range in India.

According to the CEO, the group’s affordable brand, itel, is claimed to be the No. 1 in sub-Rs 5000 segment in India market as per the GSK data and it also bagged the top-three position in feature phone<\/a> sales in 2018.

“In just one year, we have increased our customer base from four crore to over five crore for itel in India. With an aim to democratising technology with the 100-day replacement offer, itel forayed into the Indian market in April 2016. Its product portfolio comprises 13 smartphones and 19 feature phones,” added Talapatra on the sidelines of the itel A46 (with 2GB RAM and 32GB internal storage memory for Rs 4,999) handset launch on Tuesday.

The mobile maker is aiming at a 50,000-strong retailer footprint for Tecno in the next one year.

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