Manufacturers of consumer electronics including smartphones, appliances and televisions have cut production by up to 30% since the beginning of November compared with a year earlier, with demand slowing down after Diwali and sales of entry-level products remaining muted during the festive season, leading to piling up of inventory<\/a>. 消费电子制造商包括智能手机、电器和电视有减产30%自11月与去年同期相比,需求放缓在排灯节和入门级产品的销售剩余的沉默在节日期间,导致存货的堆积。 消费电子制造商包括智能手机、电器和电视有减产30%自11月与去年同期相比,需求放缓在排灯节和入门级产品的销售剩余的沉默在节日期间,导致堆积的库存。
This is the second time this year that companies have resorted to production cuts. After the first cut during April-July, output had normalised and had even grown year-on-year in the run up to the festive season in August to early October, industry executives said.
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For smartphones, market researcher Counterpoint<\/a> estimates there was a 35% year-on-year decline in sales in November, with the entry segment witnessing a sharper fall at more than 50%. For home appliances and electronics, the year-on-year decline in sales was 15-20% last month, as per industry estimates.
\"Companies are cutting down production due to a steep decline in demand post Diwali, with the entry segment the worst hit. For instance, the 32-inch television used to contribute 50% of total sales last year but is now down to 35%. The story is the same for mobile phones,\" said Pradeep Jain<\/a>, managing director of Jaina Group<\/a>, which manufactures smartphones and electronics for several brands besides retailing its own Karbonn brand.
LG Electronics India<\/a> vice-president Deepak Bansal<\/a> said the market sentiment was subdued due to inflation<\/a> and layoffs in the technology sector and fear of a slowdown impacting earnings. This has forced the industry to cut production, but a recovery is expected early next year as factors like inflation may reduce by then and seasonal sales pickup, he said.
Every year after Diwali demand becomes muted, but this year has been the worst in 5-6 years, with even the largest trade partners refusing to pick up stock, industry executives said.
Tarun Pathak, research director at Counterpoint Research<\/a>, said there had been a steep decline in sales in November with no new launches. Unsold inventory of the brands is closer to eight weeks as compared to the normal 4-5 weeks, he said. \"December will be slightly better due to new year sales, but again the next quarter overall will be extremely low. This pressure will stay till the next April-June quarter. As a result, brands are adjusting production.\"
The focus now is more on the production of summer products like AC and deep freezer, cutting down on others, Haier India president Satish NS said. The company had shut production for 10 days after Diwali.
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电视,智能手机企业减产30%
这是今年第二次,公司采取减产。April-July期间第一次削减后,输出正常甚至同比增长,节日期间8月10月初,业内高管表示。
智能手机,市场研究对位法估计,在11月销售同比下降35%,与入口段见证尖锐下跌超过50%。家用电器和电子产品,销售同比下降15 - 20%上个月,按行业估计。
“公司减少生产由于需求急剧下降排灯节,入口段受灾最严重。例如,32英寸电视使用贡献去年总销售额的50%,但现在已经降至35%。这个故事是相同的手机,”说Pradeep耆那教徒的董事总经理耆那教的组生产智能手机和电子数品牌除了零售业自身Karbonn品牌。
LG电子(LG Electronics)印度副总统迪帕克·邦萨尔市场人气低迷是因为说通货膨胀和技术部门的裁员和放缓的恐惧影响收益。行业被迫削减产量,但复苏预计明年初通货膨胀等因素可能会减少到那时和季节性销售皮卡,他说。
每年在排灯节需求变得温和,但今年已经5 - 6年来最严重,即使是最大的贸易伙伴拒绝挑选股票,业内高管表示。
塔伦帕沙克,研究主管对比研究说,在11月销售急剧下降,没有新的发射。未售出的库存品牌接近8周比正常4 - 5个星期,他说。“12月将由于新年销售略好,但下个季度总体将极低。这种压力将保持到下一季。因此,品牌正在调整生产。”
现在更关注生产夏天的产品如AC和冷藏器,减少他人,海尔印度Satish NS总统说。该公司已关闭后10天生产排灯节。
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Manufacturers of consumer electronics including smartphones, appliances and televisions have cut production by up to 30% since the beginning of November compared with a year earlier, with demand slowing down after Diwali and sales of entry-level products remaining muted during the festive season, leading to piling up of inventory<\/a>.
This is the second time this year that companies have resorted to production cuts. After the first cut during April-July, output had normalised and had even grown year-on-year in the run up to the festive season in August to early October, industry executives said.
For smartphones, market researcher Counterpoint<\/a> estimates there was a 35% year-on-year decline in sales in November, with the entry segment witnessing a sharper fall at more than 50%. For home appliances and electronics, the year-on-year decline in sales was 15-20% last month, as per industry estimates.
\"Companies are cutting down production due to a steep decline in demand post Diwali, with the entry segment the worst hit. For instance, the 32-inch television used to contribute 50% of total sales last year but is now down to 35%. The story is the same for mobile phones,\" said Pradeep Jain<\/a>, managing director of Jaina Group<\/a>, which manufactures smartphones and electronics for several brands besides retailing its own Karbonn brand.
LG Electronics India<\/a> vice-president Deepak Bansal<\/a> said the market sentiment was subdued due to inflation<\/a> and layoffs in the technology sector and fear of a slowdown impacting earnings. This has forced the industry to cut production, but a recovery is expected early next year as factors like inflation may reduce by then and seasonal sales pickup, he said.
Every year after Diwali demand becomes muted, but this year has been the worst in 5-6 years, with even the largest trade partners refusing to pick up stock, industry executives said.
Tarun Pathak, research director at Counterpoint Research<\/a>, said there had been a steep decline in sales in November with no new launches. Unsold inventory of the brands is closer to eight weeks as compared to the normal 4-5 weeks, he said. \"December will be slightly better due to new year sales, but again the next quarter overall will be extremely low. This pressure will stay till the next April-June quarter. As a result, brands are adjusting production.\"
The focus now is more on the production of summer products like AC and deep freezer, cutting down on others, Haier India president Satish NS said. The company had shut production for 10 days after Diwali.
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