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YouTube短片将在美国与TikTok竞争

该流媒体平台还在测试一项购物功能，允许观众购买他们在可信创作者的视频中看到的产品。

班加罗尔: YouTube将推出短视频的测试版，YouTube短裤在印度开始测试这一功能近五个月后，苹果将于未来几周在美国推出这一功能。

YouTube Shorts是YouTube主应用程序的一部分，允许用户创建和分享15秒的垂直视频。这是该公司的答案TikTok而且Instagram卷。上个月，该公司首席执行官苏珊·沃西基表示，该功能日均浏览量达到35亿自2020年9月推出以来。

Shorts的印度竞争对手包括Times Internet的* MX TakaTak、Dailyhunt的Josh、glance旗下的Roposo和ShareChat的Moj。

周三，YouTube还宣布了一系列将于今年晚些时候推出的新产品更新。

其面向儿童的应用程序YouTube Kids将获得新的家长控制功能，包括允许父母在YouTube主平台上播放特定视频和频道。首席产品官尼尔·莫汉在一篇博客文章中说，每周有来自80多个国家的3500多万观众使用这款应用程序。

莫汉表示，YouTube还在开发新工具，帮助创作者实现收入来源多元化。YouTube目前正在测试一项新的掌声功能，允许粉丝对他们最喜欢的YouTube频道表示支持。预计今年晚些时候会有更广泛的推广。

此外，一种新的综合购物体验也在试用中，观众可以从值得信赖的创作者那里购买他们在视频中看到的产品。

莫汉表示:“随着消费者购物习惯越来越多地转向数字化，我们有机会满足日益增长的电子商务需求。”“这组产品将进一步激发当今创意经济先驱及其下一代媒体公司的雄心。”

上个月，沃西基曾表示，YouTube在过去三年里向创作者、艺术家和媒体公司支付了300多亿美元。2020年，加入该公司合作伙伴计划的新频道数量增加了一倍多。该计划允许创作者赚取广告收入，并获得其他货币化功能。

YouTube Music将根据日常活动和情绪获得更多个性化混音。莫汉在博客文章中表示，用户创建的播放列表将更容易被发现，而消费者在创建自己的播放列表时将获得更多功能。

除此之外，YouTube将很快开始在相关视频中自动添加视频章节，以便用户轻松浏览。目前，创建者需要手动包含章节。莫汉表示，每天有超过2万个视频使用这一功能。

“今年晚些时候，我们将重新设计YouTube VR应用程序主页，以改善导航、可访问性和搜索功能。我们现在几乎在每一台连接互联网的设备上都支持SD、HD、4K、VR、HDR和直播视频的组合。”

*披露:时代互联网拥有ETtech

关注并与我们联系，脸谱网，Linkedin，Youtube
Bengaluru:<\/strong> YouTube<\/a> will introduce a beta version of its short video offering, YouTube Shorts<\/a>, in the United States in the coming weeks, nearly five months after it started testing the feature in India.

YouTube Shorts, which is part of the main YouTube app, allows users to create and share 15-second vertical videos. It is the company\u2019s answer to TikTok<\/a> and Instagram Reels<\/a>. Last month, CEO Susan Wojcicki said the feature had notched up 3.5 billion daily views<\/a> since its launch in September 2020.

Shorts\u2019 Indian rivals include Times Internet's* MX TakaTak, Dailyhunt's Josh, Glance-owned Roposo, and ShareChat's Moj.

<\/div><\/div>On Wednesday, YouTube also announced a slew of new product updates that will be rolling out later this year.

Its kids-oriented app YouTube Kids will get new parental controls, including the ability to let parents include specific videos and channels from the main YouTube platform. Over 35 million viewers from more than 80 countries use the app every week, chief product officer Neal Mohan said in a blog post.

Mohan said YouTube is also building new tools to help creators diversify their revenue streams. It is currently testing a new applause feature that allows fans to show support for their favorite YouTube channels. A broader rollout is expected later this year.

Also being piloted is a new integrated shopping experience that allows viewers to buy products they see in videos from trusted creators.

\"As consumer shopping habits increasingly shift to digital, we have an opportunity to meet the growing demand for e-commerce,\" Mohan said. \"Together, this group of products will further fuel the ambitions of today\u2019s pioneers in the creative economy and their next-generation media companies.\u201d

Last month, Wojcicki had said YouTube has paid more than $30 billion to creators, artists, and media companies in the past three years. The number of new channels joining the company's Partner Programme, which allows creators to earn advertising revenue along with access to other monetisation features, more than doubled in 2020.

<\/div><\/div>YouTube Music will get more personalised mixes based on everyday activities and moods. User created playlists will be made more discoverable while consumers will get more features while creating their own playlists, Mohan said in the blog post.

Apart from this, YouTube will soon start adding video chapters to relevant videos automatically, to enable users to navigate them easily. Currently, creators need to manually include chapters. Mohan said the feature is being used in more than 20,000 videos every day.

\"Later this year, we'll launch a redesign of the YouTube VR app homepage to improve navigation, accessibility, and search functionality. We now support a combination of SD, HD, 4K, VR, HDR, and live video on nearly every device with an internet connection\" Mohan added.

*Disclosure: Times Internet owns ETtech<\/em>
<\/div><\/div>
Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","NumberOfSentences":{"minfo":"24.0","minfoseo":"24-0"},"AutomatedReadabilityIndex":{"minfo":"14.0","minfoseo":"14-0"},"LastPublishMilliTime":{"minfo":"1613629983783","minfoseo":"1613629983783"},"ReadabilityGradeLevel":{"minfo":"College","minfoseo":"college"},"GadgetsMarkedReviewed":{"minfo":"0","minfoseo":"0"},"HashCode":{"minfo":"-944073436","minfoseo":"-944073436"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"OriginalImageHeightPx":{"minfo":"900.0","minfoseo":"900-0"},"canonicalURL":{"minfo":"https:\/\/economictimes.indiatimes.com\/tech\/technology\/youtube-shorts-to-compete-with-tiktok-in-us\/articleshow\/81072644.cms","minfoseo":"https\/economictimes-indiatimes-com\/tech\/technology\/youtube-shorts-to-compete-with-tiktok-in-us\/articleshow\/81072644-cms"},"OriginalImageWidthPx":{"minfo":"1200.0","minfoseo":"1200-0"},"NumberOfCharacters":{"minfo":"2887.0","minfoseo":"2887-0"},"NumberOfWords":{"minfo":"455.0","minfoseo":"455-0"},"key":{"0":{"keyid":"6762469","value":"TikTok","smid":"0","keynameseo":"TikTok","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"8993383","value":"YouTube Shorts","smid":"0","keynameseo":"YouTube-Shorts","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"10879","value":"YouTube","smid":"0","keynameseo":"YouTube","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"10781321","value":"tiktok youtube shorts us launch","smid":"0","keynameseo":"tiktok-youtube-shorts-us-launch","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"7795494","value":"Short Video Apps","smid":"0","keynameseo":"Short-Video-Apps","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"8322765","value":"instagram reels","smid":"0","keynameseo":"instagram-reels","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Vikas SN","aunameseo":"vikas-sn","artauid":"479239704","artauemail":"vikas.sn@timesinternet.in","auselfimageid":"479239704","auimageid":"00479239704","auimagelen":"804674","auFullName":"Vikas SN","pubname":"ET","designame":"Assistant Editor","audetailsxml":{"details":[]},"aulinksxml":{"links":{"link":{"twitter":"https:\/\/twitter.com\/tsuvik","facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":[],"auagencyname":[],"autype":"GENERAL"}},"similarlytagged":[{"msid":"97952167","stname":"Digital video viewing to top traditional TV in US: Forecast","artsyn":"In the historic first, the market tracker expects \"linear TV\" to account for less than half of daily viewing, dropping to under three hours while average daily digital video watching climbs to 52.3 percent with 3 hours and 11 minutes.","seolocation":"telecomnews\/digital-video-viewing-to-top-traditional-tv-in-us-forecast","seolocationalt":"Digital video viewing to top traditional TV in US: Forecast","url_seo":"digital-video-viewing-to-top-traditional-tv-in-us-forecast"},{"msid":"97904108","stname":"Twitter's plan to charge for crucial tool prompts outcry","artsyn":"The loss of free API access means an added challenge for the thousands of developers in Turkiye and beyond who are working around the clock to harness Twitter's unique, open ecosystem for disaster relief.","seolocation":"telecomnews\/twitters-plan-to-charge-for-crucial-tool-prompts-outcry","seolocationalt":"Twitter's plan to charge for crucial tool prompts outcry","url_seo":"twitters-plan-to-charge-for-crucial-tool-prompts-outcry"},{"msid":"97875537","stname":"Google to expand misinformation 'prebunking' in Europe","artsyn":"The tech giant plans to release a series of short videos highlighting the techniques common to many misleading claims. 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