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Analysts TOI spoke to estimate average selling prices (ASPs) of smartphones<\/a> at their highest-ever levels of around $230-$240, almost a 15%-20% rise from same time last year, pushing first-time buyers and upgraders of devices<\/a> to pay more even as brands and e-retail platforms woo them with discounts.
The number of smartphones set to be sold this festive season is also likely to decline around 10% from last year due to tapering consumer demand, they added. However, 5G is expected to be a major driver of sales in the premium category as smartphone makers accelerate on 5G models.
Prachir Singh, senior analyst at Counterpoint Research<\/a>, said the smartphone market is likely to post a 9% YoY decline in terms of unit sales this festive season. However, due to rising ASPs, the sales are set to hit a record $7.7 billion, he added. Counterpoint estimates one out of every three smartphones sold during the festive season to be 5G enabled, and global research firm IDC said that with the recent announcements by government, 5G devices are likely to get a major push in the season, with their contribution touching a high of almost 40% up from just around 15% last year.
“Overall, IDC for now is anticipating a flat\/low single digit YoY growth in June-September quarter ... Currently the supply overall is in place, instead the consumer demand has been tapering since beginning 2022. This might lead to declining annual shipments for 2022,” Upasana Joshi, research manager, IDC India, said.
Redseer Consulting said that in the first four days of the festival season, mobiles<\/a> worth an estimated 11,000 crore were sold by the large e-commerce players, and in terms of units, 60-70 lakh mobiles were sold. “Premium phones (iPhone 12, 13, OnePlus<\/a>) have driven mobile sales for the first four days,” the firm said in a note on Tuesday.
Prabhu Ram, head of Industry Intelligence Group, Cyber Media Research, said that estimated inventory with vendors currently at more than 2-months level, clearing the old stock will be one of their biggest challenges. “You can expect promotional offers, discounts, and lucrative schemes to be offered by brands to attract consumers from aspirational India, mainly tier 2 and tier 3 cities and towns,” he said.
Smartphones have been a major driver of the festive sales<\/a>, especially on the e-commerce channel. This year, the shopping season has already kicked off in the last week of September with e-commerce giants Amazon<\/a> and Flipkart<\/a> already announcing their marquee Great India Festival and Big Billion Days sales respectively. A spokesperson for Amazon said that smartphones have witnessed a strong double-digit growth versus last year and a 20X uplift versus an average business day. “5G smartphones saw a strong uptake alongside customers showing a preference for mid-tier to premium smartphones,” the spokesperson said.
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这个节日期间支付更多的智能手机
分析师钢铁洪流向估计平均销售价格(asp)的智能手机的最高水平的230 - 240美元左右,几乎15%,从去年同期上升-20%,首次购房者和升级的设备和电子零售平台支付更多,即使品牌折扣吸引他们。
分析师钢铁洪流向估计平均销售价格(asp)智能手机在其最高水平持平,约230 - 240美元,几乎15%,从去年同期上升-20%,推动首次购房者和升级设备付出更多,即使品牌和电子零售平台吸引他们折扣。
智能手机的数量将被出售这个节日期间也可能较去年下降10%左右由于消费者需求逐渐减少,他们补充说。然而,5克预计将溢价销售的主要因素类别作为智能手机制造商加速5 g模型。
Prachir辛格(manmohan Singh)高级分析师对比研究表示,智能手机市场可能会发布一个同比下降9%的销量这节日期间。然而,由于不断上升的asp,销售将达到创纪录的77亿美元,他补充说。对位法估计每三个智能手机销售在节日期间启用5克,和全球研究公司IDC表示,政府最近宣布,5 g设备可能会得到一个主要的季节,他们的贡献对高近40%从去年的15%左右。
“总的来说,现在IDC预计平/ 6季度同比增长较低的个位数上……目前供应总体,而不是消费需求已自2022年开始逐渐减少。这可能导致2022年度出口下降,”IDC研究经理Upasana Joshi印度,说。
Redseer咨询说,在第一个四天的节日的季节,手机估计价值11000卢比的售出的大型电子商务的球员,和单位而言,60 - 70款手机销量。“高端手机(iPhone 12、13OnePlus)驱动的移动销售第一四天,”该公司周二在一份报告中说。
您正在Ram,行业情报组织,网络媒体研究,说估计库存与供应商目前超过2个月的水平,清除旧的股票将是他们面临的最大挑战之一。“你可以优惠,折扣,和有利可图的计划提供的品牌吸引消费者的印度,主要是二线和三线城市和乡镇,”他说。
智能手机的主要因素节日销售,特别是在电子商务渠道。今年的购物季已经在9月的最后一周开始电子商务巨头亚马逊和Flipkart公司已经宣布他们的选框伟大的印度节日和大型十亿天分别销售。亚马逊的发言人说,智能手机见证了强劲的两位数增长与去年和一个20 x隆起与平均工作日。“5 g智能手机看到一个强大的吸收与客户表现出偏爱中间层高端智能手机,”这位发言人说。
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