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\"<p>Representative
Representative image<\/span><\/figcaption><\/figure>Advertising giant Publicis Groupe introduced the newest member of its C-suite at a technology conference in Paris this year. He is Leon, the chief metaverse<\/a> officer.

Publicis wants Leon to help blue-chip clients like Walmart, UBS Group and Nestlé understand what the blockchain, NFTs and a more immersive internet<\/a> experience could mean for their businesses. The stakes are big: McKinsey & Co. consultants estimate that annual global spending related to this virtual landscape could reach as much as $5 trillion by 2030.

Leon has a LinkedIn profile, an email address and a French accent. But he doesn’t get a pay cheque: Leon is a lion-esque digital<\/a> avatar.

Million-dollar paydays<\/strong>

While Leon isn’t human, companies are increasingly hiring real people to help them navigate the so-called ‘meta-jungle’. Firms as varied as consumer-products giant Procter & Gamble, talent manager Creative Artists Agency (CAA), Spanish telecom carrier Telefonica, luxury-goods maker LVMH and wedding-registry retailer Crate & Barrel have all decided they need a chief metaverse officer.

Firms are doling out million-dollar paydays to new executives as a down payment to secure their digital future. Gartner<\/a> analysts say one in four people will spend at least an hour a day in the metaverse within a few years. What we’ll be doing there isn’t clear yet, but P&G, for one, hopes it will involve engagement with Crest toothpaste or Herbal Essences shampoo.

Digital FOMO<\/a><\/strong>

P&G launched a digital platform called BeautySPHERE this year and reimagined a popular TV ad from the 1980s into a video game. Nike bought a virtual sneaker company and created a world modelled on its real-life headquarters. Starbucks is introducing coffee-themed NFTs, or non-fungible tokens, linked to its customer-loyalty program. Walmart might create its own cryptocurrency. Luxury brands like Gucci, Balenciaga and Dolce & Gabbana have all brought their fashions to virtual domains in the hopes of converting online youth into real-world buyers of premium handbags, watches and jewellery.

Few of these experiments have made money. But that’s not the point right now. Call it metaverse FOMO. Bosses feel it. Crate & Barrel Holdings CEO Janet Hayes said it’s “essential” that the company has “an impactful presence in the metaverse.” Walt Disney chief Bob Chapek said the metaverse will “create an entirely new paradigm for how audiences experience and engage with our stories.”

Why it matters
<\/strong>
Translating that talk into action is the job of executives like P&G’s Ioana Matei, whose title is head of emerging and immersive technologies, and LVMH’s Nelly Mensah, vice-president of digital innovation and emerging solutions at the home of Fendi<\/a> and Bulgari. Disney’s man in the metaverse, Mike White<\/a>, is senior vice-president in charge of next-generation storytelling and consumer experiences.

It’s common now for newly-named metaverse mavens to hold on to other responsibilities. Crate & Barrel’s Sebastian Brauer’s day job is leading product design and development, but he says he spends about 20% of his time on meta-duties like strategy, outreach and finding ways to bridge physical and virtual domains.

Winning over sceptics<\/strong>

The ideal metaverse chief can speak as fluently about AR and VR as s\/he can about sales and marketing, according to Cathy Hackl, who helps companies set up their meta-business units and claims to be the “world’s first chief metaverse officer” — a title she bestowed upon herself. “They’re not easy to find, but there are people who straddle both of these worlds,” she said.

Metaverse chiefs need to forge external partnerships and win over internal sceptics, adds Wendy Doulton<\/a>, managing partner at Katalyst Group, a consumer tech recruitment firm.

Joanna Popper is one example: The newly-minted chief metaverse officer at Creative Artists Agency used to work at HP, where she ran its virtual-reality efforts, working with studios like Disney and Paramount. Earlier, she held roles in marketing, consulting and investment banking. CAA, whose Hollywood clients include actors Tom Hanks<\/a> and Reese Witherspoon<\/a>, also represents NFT artists like Micah Johnson and has invested in metaverse entities such as NFT marketplace OpenSea.

Popper said her role is to “build a metaverse strategy”. Her unique skill set is the reason why chief metaverse officers can attract compensation packages upwards of $1.5 million.

Early innings<\/strong>

However, the tech sector’s recent financial rout could prompt the metaverse’s biggest players to rethink their ambitions. Crypto winter is upon us, purchases of NFTs have slowed, and increasingly, cost-conscious companies need to focus on what will actually make them money. “The last thing I want to do as we head into a potential recession is consume company resources,” said Brauer. “But I see this as investing to grow. It’s R&D. This train is coming.”

CAA’s Popper said the downturn actually creates an “opportune time” to build. “This is early innings in a long extra-inning game,” she said.

Whether these early evangelists will still be there in the later innings is unclear. In other words, Leon better watch his virtual back. It’s a jungle out there.
<\/body>","next_sibling":[{"msid":94655353,"title":"Data protection draft being \u2018tightened,\u2019 may reach house next year","entity_type":"ARTICLE","link":"\/news\/data-protection-draft-being-tightened-may-reach-house-next-year\/94655353","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":94655364,"entity_type":"ARTICLE","title":"This is what high-earning chief metaverse officers do","synopsis":"Firms as varied as consumer giant P&G, Spanish telecom carrier Telefonica, advertising giant Publicis Groupe and luxury-goods maker LVMH have decided they need a chief metaverse officer to navigate the \u2018meta-jungle\u2019, forge external partnerships and win over internal sceptics. But what exactly does a \u2018chief metaverse officer\u2019 do and why are companies spending millions on compensation packages for these executives?","titleseo":"telecomnews\/this-is-what-high-earning-chief-metaverse-officers-do","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":431,"shares":0,"engagementtimems":1802000},"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2022-10-05 09:37:35","lastupd":"2022-10-05 09:45:12","breadcrumbTags":["metaverse","digital","wendy doulton","fendi","gartner","mike white","reese witherspoon","tom hanks","digital fomo","Internet"],"secinfo":{"seolocation":"telecomnews\/this-is-what-high-earning-chief-metaverse-officers-do"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-10-05" data-index="article_1">

这是高收入的首席metaverse官做什么

公司如各种消费品巨头宝洁公司,西班牙电信运营商电信广告巨头Publicis Groupe和奢侈品制造商路易威登首席metaverse官决定他们需要一个导航“meta-jungle”,打造外部伙伴关系和战胜内部持怀疑态度。但究竟“metaverse总监”,为什么公司花费数百万对这些高管薪酬?

  • 更新2022年10月5日上午9:45坚持
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广告巨头Publicis Groupe介绍了管理层的最新成员今年在巴黎的一次科技会议上。他是莱昂,首席metaverse官。

阳狮集团希望莱昂帮助蓝筹客户像沃尔玛一样,瑞银集团和雀巢理解区块链,非功能性测试和更身临其境互联网经验可能意味着他们的业务。赌注是巨大的:麦肯锡公司顾问估计,全球每年支出相关虚拟景观在2030年可能达到5万亿美元。

莱昂LinkedIn档案,电子邮件地址和一个法国口音。但他不会支付支票:莱昂lion-esque数字《阿凡达》。

广告
百万美元的发薪日

虽然里昂不是人类,越来越多的公司开始雇佣真人来帮助他们在所谓的“meta-jungle”。公司如各种消费品巨头宝洁公司(Procter & Gamble,人才经理创造艺术机构(CAA),西班牙电信运营商电信,奢侈品制造商路易威登和邮购信息零售商Crate & Barrel都决定他们需要一个metaverse总监。

公司发放百万美元发薪日新的高管作为首付,以确保他们的数字的未来。Gartner分析人士说,四分之一的人会每天至少花一个小时在metaverse几年之内。我们将做什么还不清楚,但宝洁公司,首先,希望它将涉及与佳洁士牙膏接触或草本精华洗发露。

数字FOMO

宝洁公司今年推出了一个名为BeautySPHERE数字平台,另外一个受欢迎的电视广告从1980年代到视频游戏。耐克买下了一个虚拟的运动鞋公司,创造了一个世界模仿真实的总部。星巴克推出coffee-themed非功能性测试,或加以标记,其客户忠诚度计划。沃尔玛可以创建自己的cryptocurrency。奢侈品牌像古琦、巴黎世家和杜嘉班纳都带着他们的时尚虚拟域的在线青年转化为现实世界的高档手袋的购买者,手表和珠宝。

广告
这些实验的一些钱。但是现在这不是重点。称之为metaverse FOMO。老板感觉它。Crate & Barrel控股首席执行官珍妮特·海耶斯说这是“至关重要的”,公司拥有“一个有效的在metaverse的存在。“迪斯尼首席鲍勃·伯克说metaverse将“创建一个全新的模式,观众体验和参与我们的故事。”

为什么它很重要
翻译说到行动是高管的工作像宝洁Ioana马泰的标题是新兴和身临其境的技术主管和路易威登的耐莉的射门,数字创新和新兴解决方案副总裁的家芬迪和宝格丽。metaverse迪斯尼的的人,迈克白高级副总裁,负责下一代讲故事和消费体验。

现在常见的新任命metaverse专家坚持其他的责任。Crate & Barrel塞巴斯蒂安·布劳尔的日常工作是领先的产品设计和开发,但是他说他花20%的时间在meta-duties像策略,拓展并找到桥物理和虚拟域的方法。

赢得持怀疑态度的人

理想metaverse首席可以流利地说,基于“增大化现实”技术和虚拟现实他/她可以对销售和市场营销,凯茜Hackl,帮助企业建立meta-business单位,自称是“世界上第一个metaverse总监”——一个标题她自己赋予。“他们不容易找到,但有跨越了这两个世界的人,”她说。

Metaverse首领需要建立外部伙伴关系和战胜内部持怀疑态度的人,补充道温迪·道尔顿催化剂的管理合伙人集团消费者技术招聘公司。

乔安娜·波普尔是一个例子:创建metaverse总监创造性艺术家机构曾在惠普工作,她跑的虚拟现实的努力,工作像迪斯尼工作室和派拉蒙。早些时候,她的角色在市场营销、咨询和投资银行业务。创新艺人经纪公司,其客户包括好莱坞演员汤姆。汉克斯和瑞茜·威瑟斯彭米迦,也代表了非功能性测试艺术家喜欢约翰逊和已投资于metaverse OpenSea实体,如非功能性测试市场。

波普尔说她的角色是“建立一个metaverse战略”。她独特的技能就是首席metaverse官的原因可以吸引薪酬超过150万美元。

早期的局

然而,科技行业的最近的金融崩溃可能促使metaverse最大的玩家重新思考他们的野心。加密冬天已经来临,购买非功能性测试已经放缓,越来越多,具有成本意识的企业需要关注什么会让他们的钱。“我想做的最后一件事是我们进入一个潜在衰退消耗公司资源,”布劳尔说。“但我认为这是投资增长。它的研发。这列火车来了。”

创新艺人经纪公司的波普尔说经济衰退实际上创建了一个“适当的时间”。“这是早期局长这麽游戏,”她说。

这些早期的布道者是否仍将在以后局尚不清楚。换句话说,莱昂更好的虚拟回来看他的。这是一个丛林。
  • 发布于2022年10月5日凌晨并表达是
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\"&lt;p&gt;Representative
Representative image<\/span><\/figcaption><\/figure>Advertising giant Publicis Groupe introduced the newest member of its C-suite at a technology conference in Paris this year. He is Leon, the chief metaverse<\/a> officer.

Publicis wants Leon to help blue-chip clients like Walmart, UBS Group and Nestlé understand what the blockchain, NFTs and a more immersive internet<\/a> experience could mean for their businesses. The stakes are big: McKinsey & Co. consultants estimate that annual global spending related to this virtual landscape could reach as much as $5 trillion by 2030.

Leon has a LinkedIn profile, an email address and a French accent. But he doesn’t get a pay cheque: Leon is a lion-esque digital<\/a> avatar.

Million-dollar paydays<\/strong>

While Leon isn’t human, companies are increasingly hiring real people to help them navigate the so-called ‘meta-jungle’. Firms as varied as consumer-products giant Procter & Gamble, talent manager Creative Artists Agency (CAA), Spanish telecom carrier Telefonica, luxury-goods maker LVMH and wedding-registry retailer Crate & Barrel have all decided they need a chief metaverse officer.

Firms are doling out million-dollar paydays to new executives as a down payment to secure their digital future. Gartner<\/a> analysts say one in four people will spend at least an hour a day in the metaverse within a few years. What we’ll be doing there isn’t clear yet, but P&G, for one, hopes it will involve engagement with Crest toothpaste or Herbal Essences shampoo.

Digital FOMO<\/a><\/strong>

P&G launched a digital platform called BeautySPHERE this year and reimagined a popular TV ad from the 1980s into a video game. Nike bought a virtual sneaker company and created a world modelled on its real-life headquarters. Starbucks is introducing coffee-themed NFTs, or non-fungible tokens, linked to its customer-loyalty program. Walmart might create its own cryptocurrency. Luxury brands like Gucci, Balenciaga and Dolce & Gabbana have all brought their fashions to virtual domains in the hopes of converting online youth into real-world buyers of premium handbags, watches and jewellery.

Few of these experiments have made money. But that’s not the point right now. Call it metaverse FOMO. Bosses feel it. Crate & Barrel Holdings CEO Janet Hayes said it’s “essential” that the company has “an impactful presence in the metaverse.” Walt Disney chief Bob Chapek said the metaverse will “create an entirely new paradigm for how audiences experience and engage with our stories.”

Why it matters
<\/strong>
Translating that talk into action is the job of executives like P&G’s Ioana Matei, whose title is head of emerging and immersive technologies, and LVMH’s Nelly Mensah, vice-president of digital innovation and emerging solutions at the home of Fendi<\/a> and Bulgari. Disney’s man in the metaverse, Mike White<\/a>, is senior vice-president in charge of next-generation storytelling and consumer experiences.

It’s common now for newly-named metaverse mavens to hold on to other responsibilities. Crate & Barrel’s Sebastian Brauer’s day job is leading product design and development, but he says he spends about 20% of his time on meta-duties like strategy, outreach and finding ways to bridge physical and virtual domains.

Winning over sceptics<\/strong>

The ideal metaverse chief can speak as fluently about AR and VR as s\/he can about sales and marketing, according to Cathy Hackl, who helps companies set up their meta-business units and claims to be the “world’s first chief metaverse officer” — a title she bestowed upon herself. “They’re not easy to find, but there are people who straddle both of these worlds,” she said.

Metaverse chiefs need to forge external partnerships and win over internal sceptics, adds Wendy Doulton<\/a>, managing partner at Katalyst Group, a consumer tech recruitment firm.

Joanna Popper is one example: The newly-minted chief metaverse officer at Creative Artists Agency used to work at HP, where she ran its virtual-reality efforts, working with studios like Disney and Paramount. Earlier, she held roles in marketing, consulting and investment banking. CAA, whose Hollywood clients include actors Tom Hanks<\/a> and Reese Witherspoon<\/a>, also represents NFT artists like Micah Johnson and has invested in metaverse entities such as NFT marketplace OpenSea.

Popper said her role is to “build a metaverse strategy”. Her unique skill set is the reason why chief metaverse officers can attract compensation packages upwards of $1.5 million.

Early innings<\/strong>

However, the tech sector’s recent financial rout could prompt the metaverse’s biggest players to rethink their ambitions. Crypto winter is upon us, purchases of NFTs have slowed, and increasingly, cost-conscious companies need to focus on what will actually make them money. “The last thing I want to do as we head into a potential recession is consume company resources,” said Brauer. “But I see this as investing to grow. It’s R&D. This train is coming.”

CAA’s Popper said the downturn actually creates an “opportune time” to build. “This is early innings in a long extra-inning game,” she said.

Whether these early evangelists will still be there in the later innings is unclear. In other words, Leon better watch his virtual back. It’s a jungle out there.
<\/body>","next_sibling":[{"msid":94655353,"title":"Data protection draft being \u2018tightened,\u2019 may reach house next year","entity_type":"ARTICLE","link":"\/news\/data-protection-draft-being-tightened-may-reach-house-next-year\/94655353","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":94655364,"entity_type":"ARTICLE","title":"This is what high-earning chief metaverse officers do","synopsis":"Firms as varied as consumer giant P&G, Spanish telecom carrier Telefonica, advertising giant Publicis Groupe and luxury-goods maker LVMH have decided they need a chief metaverse officer to navigate the \u2018meta-jungle\u2019, forge external partnerships and win over internal sceptics. But what exactly does a \u2018chief metaverse officer\u2019 do and why are companies spending millions on compensation packages for these executives?","titleseo":"telecomnews\/this-is-what-high-earning-chief-metaverse-officers-do","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":431,"shares":0,"engagementtimems":1802000},"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2022-10-05 09:37:35","lastupd":"2022-10-05 09:45:12","breadcrumbTags":["metaverse","digital","wendy doulton","fendi","gartner","mike white","reese witherspoon","tom hanks","digital fomo","Internet"],"secinfo":{"seolocation":"telecomnews\/this-is-what-high-earning-chief-metaverse-officers-do"}}" data-news_link="//www.iser-br.com/news/this-is-what-high-earning-chief-metaverse-officers-do/94655364">