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MILAN: TikTok<\/a> suspended changes to its privacy policy for targeted advertising on Tuesday, a day before they took effect, while the lead European Union<\/a> regulator studies whether they comply with the bloc's data protection rules.
Italy's data protection authority had sounded an initial alarm, saying that Chinese-owned TikTok had told users of the video app that it was going to deliver targeted advertising to them from July 13 without requesting consent for using data stored on their devices.
The Italian watchdog had informed Ireland's Data Protection Commission<\/a> (DPC) of TikTok's potential breaches of EU<\/a> data rules. The Irish body is the lead EU regulator for TikTok and other leading internet businesses.
\"Further to engagement with the DPC yesterday (11th July), TikTok has now agreed to pause the application of the changes to allow for the DPC to carry out its analysis,\" the DPC said in a statement.
It added that it had raised the matter with all other data supervisory authorities in the 27-member EU.
TikTok, which has achieved rapid growth, particularly among younger people, confirmed it was pausing the changes to its privacy policy in Europe but defended its plans for targeted advertising.
\"We believe that personalised advertising provides the best in-app experience for our community and brings us in line with industry practices, and we look forward to engaging with stakeholders and addressing their concerns,\" a TikTok spokesperson said.
The Italian data protection authority welcomed what it called a responsible decision on the part of TikTok to suspend the planned changes.
Companies operating in the EU can face fines of up to 4% of their global revenue for privacy breaches.
The DPC has already opened two other inquiries into TikTok, related to the processing of children's personal data and transfers of personal data to China.
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TikTok延迟修改隐私政策在欧洲数据问题
意大利的数据保护部门最初发出警报,说中国TikTok告诉用户的视频应用,将从7月13日投放有针对性的广告对他们没有请求同意使用数据存储在他们的设备上。
米兰:TikTok暂停修改其隐私政策定向广告,周二一天才生效,而领先欧盟监管机构研究是否符合欧盟数据保护规则。
意大利的数据保护部门最初发出警报,说中国TikTok告诉用户的视频应用,将从7月13日投放有针对性的广告对他们没有请求同意使用数据存储在他们的设备上。
意大利监管机构已经向爱尔兰的数据保护委员会(DPC) TikTok违反的潜力欧盟数据规则。爱尔兰的身体导致欧盟监管机构TikTok和其他领先的互联网企业。
“进一步参与DPC昨天(7月11日),TikTok已经同意暂停应用程序允许的DPC的变化进行分析,“DPC在一份声明中说。
它补充表示,它已提高了所有其他数据在由27个成员国组成的欧盟监管机构。
TikTok取得了快速增长,尤其是在年轻人中,确认更改将暂停其隐私政策在欧洲但它辩解说这计划有针对性的广告。
“我们认为,个性化广告为我们的社区提供了最好的应用经验和带给我们符合行业惯例,我们期待着与利益相关者和解决他们的问题,“TikTok发言人说。
意大利权威数据保护所谓负责任的决定表示欢迎的TikTok暂停计划中的变化。
在欧盟运营的公司可能面临罚款的隐私被侵犯其全球收入的4%。
DPC已经开了两个调查TikTok,有关孩子的个人数据的处理和个人资料转移到中国。
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