Beijing: Chinese short video app makers have taken their rivalry overseas, with TikTok<\/a> facing stiff competition from a newcomer that has surged in popularity abroad -- by paying users to keep scrolling. 中国视频应用程序制造商采取了他们的海外竞争,TikTok面临激烈的竞争从一个新人在国外大受追捧的——通过付费用户继续滚动。 北京:中国视频应用程序制造商采取了他们的海外竞争,TikTok面临激烈的竞争从一个新人在国外大受追捧的——通过付费用户继续滚动。
Zynn<\/a>, a product of China's number-two video app maker Kuaishou, launched in May and became the most popular free app in the US Apple<\/a> App Store<\/a> just a month later.
With Zynn, Kuaishou is trying to dethrone TikTok, the app by its Beijing-based competitor Bytedance that has become a worldwide sensation.
Zynn's interface is a near-clone of TikTok, allowing users to view a continuous feed of short videos featuring other users dancing or performing stunts to upbeat music.
But unlike TikTok, Zynn promises more than just entertainment.
Zynn, which is not available in China, rewards users in the US and Canada with cash when they invite friends to download the app -- up to $20 per invite, depending on how active the friend is on the app.
Users also earn points for simply watching videos, which can then be converted into cash.
Zynn's model is familiar to users in China, where startups have thrown millions of yuan in gifts and cash at users in order to grab a larger share of the market than competitors offering nearly identical services.
Nasdaq-listed news aggregator Qutoutiao was among the first apps to offer users cash rewards in what it calls \"loyalty programmes\" that \"cost-effectively acquire new users\".
\"It requires people who are sensitive to small financial incentives of which there are plenty in China's vast inland rural areas,\" Shanghai-based mobile technology expert Matthew Brennan told AFP.
Kuaishou is taking a gamble in exporting its model to North America, where few apps have managed to build long-term audiences by paying people to use them.
Success will depend on whether the main attraction of the app is the money up for grabs, or whether payment is \"merely a secondary 'side benefit' to using Zynn\", Rui Ma, a tech advisor and host of the Tech Buzz China podcast, told AFP.
Most online reviews of Zynn are focused on the cash reward system, with reviewers either complaining about being unable to withdraw their winnings or grateful for the amounts they've made off the app.
- 'Money-making app' - Kuaishou has chosen a \"smart\" time for Zynn's debut, with many young people stuck at home because of COVID-19, and with the summer holidays approaching, said Man-Chung Cheung, an analyst at Insider Intelligence.
But in the long run, retaining users will depend on Zynn's \"ability to attract top content creators, talent and brands to share videos\", Cheung told AFP.
Kuaishou will also have to contend with rising China-US tensions, which have already put rival TikTok and other Chinese tech companies under increased scrutiny from the US government.
US officials have warned that TikTok, which has denied any ties with the Chinese government, could become another tool exploited by Chinese intelligence services.
Zynn has sought to downplay its Chinese origins, with its website offering little information about its background and giving an address in Palo Alto, California.
Zynn spokesman Rocky Zhang confirmed that Kuaishou is behind the upstart app.
\"Zynn is a product only for the US, and we launched Zynn for the US,\" he told AFP.
Zhang said Zynn plans to continue paying users in the long term, but will shift towards rewarding \"content creators\" in the future, while generating revenue through advertising.
- Old rivals - A years-long rivalry between massive Chinese tech companies lies behind Kuaishou's new foray across the Pacific and into North America.
Kuaishou is backed by Tencent<\/a>, the Chinese tech giant behind payment and social media app WeChat, which has long sought to expand its share of the short-video market.
The Chinese short-video industry is expected to generate nearly 100 billion yuan ($14 billion) in advertising revenue by 2021, according to Daxue Consulting.
Tencent has launched a number of short-video apps of its own, but none have reached the level of popularity enjoyed by Kuaishou and TikTok's Chinese version, Douyin.
Kuaishou in February said it had reached 300 million daily active users, just behind Douyin, which said it hit 400 million users in January.
In May, Kuaishou sued Douyin for redirecting searches for \"Kuaishou\" on a third-party Chinese app store to adds for the Bytedance app, a court in Beijing said.
When asked about the similarity between TikTok and Zynn, Zhang said the app was not \"targeting any brands existing on the market\".
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TikTok大同小异Zynn给我们带来中国视频应用的竞争
Zynn中国第二视频应用产品生产商Kuaishou, 5月推出,成为在美国最受欢迎的免费应用程序苹果应用程序商店一个月后。
与Zynn Kuaishou试图取代TikTok,应用程序通过它北京的竞争对手Bytedance已成为一个世界性的感觉。
TikTok Zynn的界面是一个飞入,允许用户查看其他用户连续纸的短视频舞蹈或表演特技欢快的音乐。
Zynn,这在中国是不可用的,用现金奖励用户在美国和加拿大时邀请朋友下载应用程序——每邀请20美元,这取决于活动的朋友是应用。
用户也赚点简单的看视频,然后可以转化为现金。
Zynn用户非常熟悉的模式在中国,创业有扔数百万元的礼物和现金用户为了获取更大的市场份额比竞争对手提供几乎相同的服务。
在纳斯达克上市的新闻聚合器Q乐动扑克utoutiao是最早应用程序为用户提供现金奖励在所谓的“忠诚计划”,“成本效益获得新用户”。
“它需要敏感的人小财务激励有很多在中国的广大的内陆农村地区,“上海移动技术专家马修·布伦南告诉法新社。
Kuaishou正在一场赌博出口北美的模型,在一些管理上的应用程序可以建立长期的观众通过支付人们使用它们。
成功将取决于应用程序的主要景点是钱待价而沽,还是付款”仅仅是一个次要的附带好处使用Zynn”,瑞妈,一个技术顾问和许多中国科技Buzz播客,告诉法新社。
Zynn大部分在线评论的重点是现金奖励系统,与评论者抱怨无法撤回他们的奖金或感激他们的应用程序。
——“赚钱的应用”——Kuaishou选择了一个“智能”时间Zynn亮相,与许多年轻人呆在家里因为COVID-19,和暑假临近,分析师Man-Chung Cheung说内幕情报。
但从长远来看,留住用户将取决于Zynn的“吸引内容创造者,顶级人才的能力和品牌共享视频”,张告诉法新社。
Kuaishou还必须应对中美紧张关系不断上升,已经将对手TikTok和其他中国科技公司从美国政府增加审查。
TikTok美国官员已经警告,否认与中国政府的关系,可能成为另一个工具被中国情报机构。
Zynn试图淡化中国起源,其网站上提供一些背景信息和给一个地址在帕洛阿尔托,加州。
Zynn发言人岩石背后张证实Kuaishou新贵应用。
“Zynn产品只有美国,我们推出了Zynn美国,”他告诉法新社。
张说Zynn计划继续付费用户从长远来看,但会转向未来有益的“内容创造者”,而通过广告获得收益。
-老对手多年Kuaishou背后是巨大的中国科技公司之间的竞争的新尝试穿越太平洋和北美。
Kuaishou是支持的腾讯背后,中国科技巨头支付和社交媒体应用微信,它长期以来一直试图扩大其在短视频市场的份额。
中国视频行业预计将产生广告收入近1000亿元人民币(合140亿美元),到2021年,根据大学咨询。
腾讯推出了一系列短片自己的应用程序,但没有达到普及的程度享有Kuaishou TikTok中文版,Douyin。
Kuaishou 2月份表示,它已经达到每天3亿活跃用户,仅次于Douyin表示,1月份达到4亿用户。
今年5月,Kuaishou起诉Douyin重定向搜索“Kuaishou”中国第三方应用商店为Bytedance应用补充说,法院在北京说。
当被问及TikTok和Zynn之间的相似性,张说应用程序并不是针对任何市场上现有品牌”。
读到
Beijing: Chinese short video app makers have taken their rivalry overseas, with TikTok<\/a> facing stiff competition from a newcomer that has surged in popularity abroad -- by paying users to keep scrolling.
Zynn<\/a>, a product of China's number-two video app maker Kuaishou, launched in May and became the most popular free app in the US Apple<\/a> App Store<\/a> just a month later.
With Zynn, Kuaishou is trying to dethrone TikTok, the app by its Beijing-based competitor Bytedance that has become a worldwide sensation.
Zynn's interface is a near-clone of TikTok, allowing users to view a continuous feed of short videos featuring other users dancing or performing stunts to upbeat music.
But unlike TikTok, Zynn promises more than just entertainment.
Zynn, which is not available in China, rewards users in the US and Canada with cash when they invite friends to download the app -- up to $20 per invite, depending on how active the friend is on the app.
Users also earn points for simply watching videos, which can then be converted into cash.
Zynn's model is familiar to users in China, where startups have thrown millions of yuan in gifts and cash at users in order to grab a larger share of the market than competitors offering nearly identical services.
Nasdaq-listed news aggregator Qutoutiao was among the first apps to offer users cash rewards in what it calls \"loyalty programmes\" that \"cost-effectively acquire new users\".
\"It requires people who are sensitive to small financial incentives of which there are plenty in China's vast inland rural areas,\" Shanghai-based mobile technology expert Matthew Brennan told AFP.
Kuaishou is taking a gamble in exporting its model to North America, where few apps have managed to build long-term audiences by paying people to use them.
Success will depend on whether the main attraction of the app is the money up for grabs, or whether payment is \"merely a secondary 'side benefit' to using Zynn\", Rui Ma, a tech advisor and host of the Tech Buzz China podcast, told AFP.
Most online reviews of Zynn are focused on the cash reward system, with reviewers either complaining about being unable to withdraw their winnings or grateful for the amounts they've made off the app.
- 'Money-making app' - Kuaishou has chosen a \"smart\" time for Zynn's debut, with many young people stuck at home because of COVID-19, and with the summer holidays approaching, said Man-Chung Cheung, an analyst at Insider Intelligence.
But in the long run, retaining users will depend on Zynn's \"ability to attract top content creators, talent and brands to share videos\", Cheung told AFP.
Kuaishou will also have to contend with rising China-US tensions, which have already put rival TikTok and other Chinese tech companies under increased scrutiny from the US government.
US officials have warned that TikTok, which has denied any ties with the Chinese government, could become another tool exploited by Chinese intelligence services.
Zynn has sought to downplay its Chinese origins, with its website offering little information about its background and giving an address in Palo Alto, California.
Zynn spokesman Rocky Zhang confirmed that Kuaishou is behind the upstart app.
\"Zynn is a product only for the US, and we launched Zynn for the US,\" he told AFP.
Zhang said Zynn plans to continue paying users in the long term, but will shift towards rewarding \"content creators\" in the future, while generating revenue through advertising.
- Old rivals - A years-long rivalry between massive Chinese tech companies lies behind Kuaishou's new foray across the Pacific and into North America.
Kuaishou is backed by Tencent<\/a>, the Chinese tech giant behind payment and social media app WeChat, which has long sought to expand its share of the short-video market.
The Chinese short-video industry is expected to generate nearly 100 billion yuan ($14 billion) in advertising revenue by 2021, according to Daxue Consulting.
Tencent has launched a number of short-video apps of its own, but none have reached the level of popularity enjoyed by Kuaishou and TikTok's Chinese version, Douyin.
Kuaishou in February said it had reached 300 million daily active users, just behind Douyin, which said it hit 400 million users in January.
In May, Kuaishou sued Douyin for redirecting searches for \"Kuaishou\" on a third-party Chinese app store to adds for the Bytedance app, a court in Beijing said.
When asked about the similarity between TikTok and Zynn, Zhang said the app was not \"targeting any brands existing on the market\".
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