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土卫六smartwatches给科技企业竞争?

品牌太迟,它有能力拥有自己的技术?

土卫六smartwatches给科技企业竞争?有超过60%的印度市场作为世界上第五大钟表匠,有点明显,智能手表将是一个太大的机会泰坦通过了。但是鉴于很多谈论最多的智能手表来自科技公司,泰坦的最新尝试Juxt会见了不同的反应。品牌太迟,它有能力拥有自己的技术?除了智能手表类别本身正经历着一个不可预测的轨迹附近连苹果的狂热的大批追随者不分叉的现金的智能手表。并不是说这些给Tata-owned品牌任何理由重新考虑。

“这对我们是很重要的存在,因为所有衣物坐在手腕”,Ravi Kant表示,首席执行官——手表及配件,泰坦公司。特别是年轻的消费者可能选择耐磨而不是看直到他们决定买一个(如果那一天的黎明,)。所以业务势在必行。尝试,泰坦希望带回来的消费者或保持热切注视一个聪明的人看的褶皱。视图巴斯卡尔·巴特,MD,泰坦有限公司”,只有自然,我们将失去市场份额,因为人们不希望8日或9日泰坦手表,但是我们可能会好。它会给品牌急需的回程机票。”

此外,它给全球足迹的品牌在市场上尚未出现,到目前为止,由于与惠普的合作建立在一年前。这包括在市场,如英国、美国和加拿大Juxt会被出售。

土卫六smartwatches给科技企业竞争?

Suparna Mitra CMO,泰坦(图片:机构)

不仅对泰坦,Juxt类别的作用,根据Suparna Mitra,首席营销官——手表&配件、泰坦:带来兴奋和活力回手表在创新方面没有真的见过很多很多年了。想想吧,最后一个主要的里程碑可能是在30年前,当石英扰乱了类别。考虑到上下文,智能手表进军泰坦有有趣的可能性,与品牌的极强的股权和令人印象深刻的零售分销足迹。

高级市场分析师同意并添加Raj Nimesh IDC印度市场情报公司”在当今的世界,大部分的行动仍然在线(许多供应商只集中在线),提供一个测试经验,用户通过实体店应该帮助泰坦获得份额。”As per an IDC report, the smart watch category currently holds over 10% share of total wearable device category, even though it has witnessed an annual growth of over 120% in 2015 (India) and is expected to maintain the pace in 2016 too. Within consumer IT products, wearables is expected to have the highestCAGR未来4 - 5年的70%左右。

战斗中每个人从纯玩的手表制造商像泰坦和天美时,移动像苹果这样的球员,三星,LG、Mototola等初创公司,每一个试图玩。联合创始人,Vivek角色股价Chumbak ex-Titan男人,“智能手表市场仍然相当分散,没有明显的赢家或忠诚,和Juxt允许泰坦发挥重要定位游戏。”

Mitra认为,“我们已经为我们自己的手腕,所以游戏是一块手表,然后注入‘敏捷’。”The twist in the tale is that while players like Samsung or Apple have an existing presence in the mobile space, and their task is to layer and get the watch bit right, the job for the likes of Titan is to get the tech-specs right. The consumer has to eventually figure out depending on who is playing the game better in making his life smoother. The correct formula is something that would decide how well it'll work out, both in the short-run and the long-term. Wearable tech is an enabler of areas like gaming, content-streaming and other important functions for which computing设备目前使用,但未来也会截然不同。

土卫六smartwatches给科技企业竞争?

巴斯卡尔·巴特(图片:机构)

布丁的证明必须产品。如果他们不匹配的其他智能手表品牌特性,他们不会吸引年轻,技术精通,可穿戴的用户。“他们会吸引用户与传统和漂亮的手表是舒适的,对他们来说,聪明的特性是一个插件。这就是他们的策略似乎是,现在。”管理合伙人Amit Akali说什么是你的问题,数字启动代理。竞选Juxt发射概念化了奥美导演南和特性比尔汗、音乐家Pritam和喜剧演员梵Das。在Akali看来广告是正义的产品提供一个合理的淡化聪明和有趣的名人的使用。

这可能意味着良好的商业意识的传奇品牌像泰坦只有校准沿着不同的参数。董事总经理按Samyak年代Chakrabarty社交商,“遗产并不是一个令人兴奋的因素这些1988年以后出生,所以这样的进化是好的,因为它将有助于品牌与客户的未来。”


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\"Titan'sWith over over 60 per cent of the Indian market and as the fifth largest watchmaker in the world, it was a little obvious that smart watches would be an opportunity too big for Titan<\/a> to pass up. But given that a lot of the most talked about smart watches are from tech companies, Titan's latest foray Juxt, has met with varied reactions. Is the brand too late and does it have the tech chops to hold its own? Besides the smart watch category itself is undergoing an unpredictable trajectory with even Apple's near fanatical hordes of followers not forking out cash for its smart watch. Not that any of these is giving the Tata-owned brand any reason to reconsider.

\"It is important for us to be present since all wearables are going to sit on the wrist\", says Ravi Kant, CEO - watches and accessories, Titan Company. Especially younger consumers may opt for a wearable instead of a watch until they decide to buy one (if that day ever dawns, that is). And so a presence is imperative. With this foray, Titan is hoping to bring back lapsed consumers or keep the ones who are eagerly eying a smart watch in the fold. Views Bhaskar Bhat, MD, Titan Company Limited, \"It is only natural that we'll lose market share because people do not want the 8th or the 9th Titan watch, however good we may be. It'll give the brand the much-needed return ticket.\"

In addition, it is giving a global footprint to the brand in markets where it has not been present so far, thanks to a partnership with HP put in place over a year ago. This includes a presence in markets like the UK, the US and Canada where Juxt would be sold.