Canadian social storytelling platform Wattpad<\/a> is looking to partner with video-on-demand players and production houses in India to pitch local authors’ stories as the next blockbuster show or movie. Tencent-backed公司经营着一家story-sharing网站和移动应用,作者可以分享他们的故事—包括同人小说和爱情故事。 加拿大社会讲故事的平台Wattpad希望与视频点播球员和制作公司合作在印度推销本地作者的故事作为下一个重磅节目或电影。
“We are talking to various streaming players, publishing and entertainment houses in India. We want to establish partnerships with local players to give them stories with Indian context,” chief executive Allen Lau told ET, without disclosing the names of the companies Wattpad is in talks with. “We supply stories, help them with adaptation and market them on our platform. It has proven very effective,” he said.
The Tencent-backed company runs a story-sharing website and mobile app where writers can share their original stories - including fan fiction and love stories with a wide community of readers. In India, the firm has 2.6 million users and supports 10 local languages, including Assamese and Punjabi. About 10% of its users are writers.
Globally, the Toronto-based firm has worked and formed partnerships with TV, film and digital video firms such as Netflix<\/a>, Sony Pictures Television, NBC Universal Cable Entertainment, Komixx Media, Paramount Pictures<\/a>, CW Seed and Hulu<\/a>. It is looking to produce 26 movies in Indonesia over the next one year with Malaysia-headquartered streaming video service Iflix. One of the most popular teen movies on Netflix, Kissing Booth, originated on Wattpad.
The company is valued at about $400 million and has a total monthly audience of over 70 million people, with an average daily engagement of 30 minutes per user. The Indian user demographic is consistent with the company’s global demographics, of more than 70% female users. Four in five Wattpad users are millennial (aged 35 or below). Estimated revenue is about $20 million, according to industry experts.
“Wattpad users globally, like the Indian population, are young millennial, and 90% of all Wattpad activity is on mobile. We want to take advantage of the young, digitally savvy Indian population. India is in the top-10 global over-the-top (OTT) markets in the world. It is a perfect time to capture growth in India,” the CEO said.
The past two years have seen an increased focus on regional language content, with established OTT players increasing their regional content library along with an advent of regional only local OTT players in the industry, according to a recent report by KPMG<\/a>.
In India, the firm has 2.6 mn users and supports 10 local languages, including Assamese & Punjabi.
<\/p><\/body>","next_sibling":[{"msid":66891029,"title":"Wipro aims to make $150 million from intellectual property this FY","entity_type":"ARTICLE","link":"\/news\/wipro-aims-to-make-150-million-from-intellectual-property-this-fy\/66891029","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"66892003","title":"Others","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos\/others","category_name":"To tap local content, Canada\u2019s Wattpad in talks with Indian cos","synopsis":"In India, the firm has 2.6 mn users and supports 10 local languages, including Assamese & Punjabi.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-127848\/66892003.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos\/others\/66892003"}],"msid":66893699,"entity_type":"ARTICLE","title":"To tap local content, Canada\u2019s Wattpad in talks with Indian cos","synopsis":"The Tencent-backed company runs a story-sharing website and mobile app where writers can share their original stories - including fan fiction and love stories.","titleseo":"telecomnews\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos","status":"ACTIVE","authors":[{"author_name":"Megha Mandavia","author_link":"\/author\/479233258\/megha-mandavia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479233258.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479233258,"author_name":"Megha Mandavia","author_seo_name":"megha-mandavia","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-12-01 13:54:11","lastupd":"2018-12-01 13:54:11","breadcrumbTags":["Paramount Pictures","Sony Pictures Entertainment","NBCUniversal","Hulu","Netflix","KPMG","Wattpad","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos"}}" data-authors="[" megha mandavia"]" data-category-name="" data-category_id="" data-date="2018-12-01" data-index="article_1">
利用本地内容,加拿大Wattpad与印度cos
“我们正在讨论各种流媒体播放器,出版和娱乐公司在印度。我们想建立合作关系与当地球员给他们的故事与印度上下文,”首席执行官艾伦刘告诉ET,没有透露公司的名称Wattpad会谈。“我们供应的故事,帮助他们适应和市场在我们的平台。它已被证明非常有效,”他说。
在全球范围内,总部位于多伦多的公司曾与电视结成伙伴关系,电影和数字视频等公司网飞公司,索尼电视,NBC环球(NBC Universal)有线电视娱乐,Komixx媒体,派拉蒙电影公司连续波种子,Hulu。寻找生产26电影未来一年在印尼Malaysia-headquartered Iflix流媒体视频服务。最受欢迎的青少年电影Netflix,接吻亭,起源于Wattpad。
公司价值约4亿美元,每月的观众超过7000万人,平均每个用户每天30分钟的接触。印度人口是一致的用户与公司的全球人口,70%以上的女性用户。五分之四Wattpad用户千禧年(35岁以下)。估计收入约为2000万美元,据业内专家。
“Wattpad用户在全球范围内,像印度人,是年轻千禧,和90%的所有Wattpad活动是在移动。我们想利用年轻,数字精明的印度人。印度是世界上十大全球顶级(OTT)市场。这是一个完美的时间来捕捉成长在印度,”首席执行官说。
过去两年已经看到增加关注区域语言内容,与现有的奥特球员增加区域出现内容库以及一个区域只有当地奥特球员,根据最近的一份报告毕马威(KPMG)。
在印度,公司2.6 mn用户和支持10当地语言,包括阿萨姆语和旁遮普语。
Canadian social storytelling platform Wattpad<\/a> is looking to partner with video-on-demand players and production houses in India to pitch local authors’ stories as the next blockbuster show or movie.
“We are talking to various streaming players, publishing and entertainment houses in India. We want to establish partnerships with local players to give them stories with Indian context,” chief executive Allen Lau told ET, without disclosing the names of the companies Wattpad is in talks with. “We supply stories, help them with adaptation and market them on our platform. It has proven very effective,” he said.
The Tencent-backed company runs a story-sharing website and mobile app where writers can share their original stories - including fan fiction and love stories with a wide community of readers. In India, the firm has 2.6 million users and supports 10 local languages, including Assamese and Punjabi. About 10% of its users are writers.
Globally, the Toronto-based firm has worked and formed partnerships with TV, film and digital video firms such as Netflix<\/a>, Sony Pictures Television, NBC Universal Cable Entertainment, Komixx Media, Paramount Pictures<\/a>, CW Seed and Hulu<\/a>. It is looking to produce 26 movies in Indonesia over the next one year with Malaysia-headquartered streaming video service Iflix. One of the most popular teen movies on Netflix, Kissing Booth, originated on Wattpad.
The company is valued at about $400 million and has a total monthly audience of over 70 million people, with an average daily engagement of 30 minutes per user. The Indian user demographic is consistent with the company’s global demographics, of more than 70% female users. Four in five Wattpad users are millennial (aged 35 or below). Estimated revenue is about $20 million, according to industry experts.
“Wattpad users globally, like the Indian population, are young millennial, and 90% of all Wattpad activity is on mobile. We want to take advantage of the young, digitally savvy Indian population. India is in the top-10 global over-the-top (OTT) markets in the world. It is a perfect time to capture growth in India,” the CEO said.
The past two years have seen an increased focus on regional language content, with established OTT players increasing their regional content library along with an advent of regional only local OTT players in the industry, according to a recent report by KPMG<\/a>.
In India, the firm has 2.6 mn users and supports 10 local languages, including Assamese & Punjabi.
<\/p><\/body>","next_sibling":[{"msid":66891029,"title":"Wipro aims to make $150 million from intellectual property this FY","entity_type":"ARTICLE","link":"\/news\/wipro-aims-to-make-150-million-from-intellectual-property-this-fy\/66891029","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"66892003","title":"Others","entity_type":"IMAGES","seopath":"industry\/media\/entertainment\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos\/others","category_name":"To tap local content, Canada\u2019s Wattpad in talks with Indian cos","synopsis":"In India, the firm has 2.6 mn users and supports 10 local languages, including Assamese & Punjabi.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-127848\/66892003.cms?width=150&height=112","link":"\/image\/industry\/media\/entertainment\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos\/others\/66892003"}],"msid":66893699,"entity_type":"ARTICLE","title":"To tap local content, Canada\u2019s Wattpad in talks with Indian cos","synopsis":"The Tencent-backed company runs a story-sharing website and mobile app where writers can share their original stories - including fan fiction and love stories.","titleseo":"telecomnews\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos","status":"ACTIVE","authors":[{"author_name":"Megha Mandavia","author_link":"\/author\/479233258\/megha-mandavia","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479233258.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479233258,"author_name":"Megha Mandavia","author_seo_name":"megha-mandavia","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-12-01 13:54:11","lastupd":"2018-12-01 13:54:11","breadcrumbTags":["Paramount Pictures","Sony Pictures Entertainment","NBCUniversal","Hulu","Netflix","KPMG","Wattpad","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos"}}" data-news_link="//www.iser-br.com/news/to-tap-local-content-canadas-wattpad-in-talks-with-indian-cos/66893699">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动