BENGALURU: The ban on Chinese short-video apps like TikTok<\/a> and Likee has led to an increase in downloads of Indian 'clone' apps such as Trell<\/a>, Bolo Indya<\/a>, Mitron, Chingari<\/a>, and Roposo, but the battle to replace them with India-made ones is far from over, investors said. Gaining downloads is just the first step, they said. 班加罗尔:禁止中国视频应用程序TikTok和Likee导致增加下载的印度“克隆”应用程序等Trell,大刀Indya,Mitron, ChingariRoposo,但这场战斗用India-made远未结束,投资者说。获得下载只是第一步,他们说。
Retaining users, getting them to create a digital footprint and making them addicted to the app<\/a> is crucial in this 'winner takes all' market, they added.
According to industry estimates, around 12-15% retention is considered good for a short video app. So, a few million downloads just does not suffice in the cut-throat industry, they said.
\"The kind of money needed for scaling won't come into many apps. They don't have the capability to pool money or build scalable apps. I can bet most apps seeing downloads today will lose 90% of the people within a month,\" said Anand Lunia, founding partner at India Quotient, which has invested in ShareChat<\/a> and Roposo.
Building the next TikTok will require top-notch engineering capability and a recommendation and personalisation engine backed by millions of dollars for marketing, user, and creator acquisition.
\"You need $50-$100 million to even play in this space. Anything less than that is subscale. There is a low barrier to entry but hard to sustain. There are going to be a thousand short video apps<\/a>, these core capabilities have to be scaled to win,\" said Dev Khare, Partner at Lightspeed India<\/a>. Lightspeed has invested in ShareChat and RheoTV.
Some Indian apps are facing bugs, server issues, as well as security concerns.
Many have crashed, unable to take the load of new signups. \"Reaching the level of TikTok will take time and a good amount of money will need to be pumped in. Good user experience is necessary for stickiness. Millennials are short on patience, so you cannot have technical glitches. Social media is all about addiction,\" said Amit Kumar, Partner at Ah! Ventures, which has invested in Bolo Indya.
The challenge of user retention can be seen in TikTok's data.
According to the latest data, TikTok, backed by the world's most valued startup ByteDance, was downloaded 660 million times in India since launch.
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留住用户,让他们创建一个数字足迹和使他们沉溺于应用程序在这个“赢家通吃”的市场是至关重要的,他们补充说。
据业内估计,大约12 - 15%保留被认为是一个简短的视频应用。因此,几百万只下载不足够了,在竞争激烈的行业,他们说。
构建未来TikTok需要一流的工程能力和推荐和个性化引擎支持数百万美元的营销,用户和创造者的收购。
“你需要50 - 1亿美元在这个空间。任何少于次生氧化皮。有一个低门槛但很难维持。一千年将会有短视频应用这些核心能力必须按比例缩小的胜利,“Dev哈雷说,合伙人光速印度。光速ShareChat和RheoTV投资。
一些印度应用面临错误,服务器问题以及安全问题。
很多人崩溃,无法把新注册的负载。“达到TikTok水平需要时间和大量的金钱将需要投入。良好的用户体验对于粘性是必要的。千禧一代缺乏耐心,所以你不能有技术故障。说:“社交媒体是成瘾Amit Kumar合伙人啊!企业,投资于未达标Indya。
用户保留的挑战中可以看到TikTok的数据。
根据最新的数据,TikTok,由世界上最有价值的启动ByteDance,推出以来在印度已经下载了6.6亿次。
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BENGALURU: The ban on Chinese short-video apps like TikTok<\/a> and Likee has led to an increase in downloads of Indian 'clone' apps such as Trell<\/a>, Bolo Indya<\/a>, Mitron, Chingari<\/a>, and Roposo, but the battle to replace them with India-made ones is far from over, investors said. Gaining downloads is just the first step, they said.
Retaining users, getting them to create a digital footprint and making them addicted to the app<\/a> is crucial in this 'winner takes all' market, they added.
According to industry estimates, around 12-15% retention is considered good for a short video app. So, a few million downloads just does not suffice in the cut-throat industry, they said.
\"The kind of money needed for scaling won't come into many apps. They don't have the capability to pool money or build scalable apps. I can bet most apps seeing downloads today will lose 90% of the people within a month,\" said Anand Lunia, founding partner at India Quotient, which has invested in ShareChat<\/a> and Roposo.
Building the next TikTok will require top-notch engineering capability and a recommendation and personalisation engine backed by millions of dollars for marketing, user, and creator acquisition.
\"You need $50-$100 million to even play in this space. Anything less than that is subscale. There is a low barrier to entry but hard to sustain. There are going to be a thousand short video apps<\/a>, these core capabilities have to be scaled to win,\" said Dev Khare, Partner at Lightspeed India<\/a>. Lightspeed has invested in ShareChat and RheoTV.
Some Indian apps are facing bugs, server issues, as well as security concerns.
Many have crashed, unable to take the load of new signups. \"Reaching the level of TikTok will take time and a good amount of money will need to be pumped in. Good user experience is necessary for stickiness. Millennials are short on patience, so you cannot have technical glitches. Social media is all about addiction,\" said Amit Kumar, Partner at Ah! Ventures, which has invested in Bolo Indya.
The challenge of user retention can be seen in TikTok's data.
According to the latest data, TikTok, backed by the world's most valued startup ByteDance, was downloaded 660 million times in India since launch.
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