As per the new regulation, which will become effective after 120 days, broadcasters<\/a> must inform the regulator details of their commercial deals with cable and DTH<\/a> players, or distribution platform operators (DPOs). These details include individual agreements like marketing and placement, agreements on advertisement slots, and extended credit facility.
It also seeks details of any kind of fee that a broadcaster pays or receives from a DPO<\/a>. “Any incentive (monetary or otherwise) for marketing or support or visibility or placement signed between broadcaster and distributor of television channels shall be reported to the authority by the broadcaster,” Trai said.
A top broadcast executive said the new regulations would not hurt the business, but were unnecessary. “We have done deals across the world, nowhere regulators ask for so many details,” he said, adding: “The kind of restrictions and control Trai is exerting on the broadcast sector is nowhere else in the world, except maybe in China, where it is state controlled.”
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