The Telecom<\/a> Regulatory Authority of India (Trai<\/a>) has extended the deadline as telcos said establishment of a new ecosystem coupled with deployment of the mandated blockchain<\/a> technology to counter the pesky calls<\/a> menace would require more time.
“The Authority has decided to extend the deadline for implementation of Telecom Commercial Communications<\/a> Customer Preference Regulations, 2018, to curb unsolicited commercial calls (UCC) after receiving various representations from access service providers seeking more time,” a senior Trai<\/a> official said.
Accordingly, telcos will also have till end-February to de-recognise handsets that don’t support apps enabling customers to choose the calls and messages they wish to receive.
Back in July, Trai’s regulation had put Apple in the cross-hairs as the maker of the iconic iPhone had been embroiled in a near two-year spat over this issue, having not allowed the regulator’s Do-Not-Disturb (DND) app on its App store.
However, the iPhone maker has since come around, and earlier this month made Trai’s redressal app available on Apple’s App store, allowing its device owners in India to use the app to flag pesky calls<\/a> and text messages.
The sector regulator had set stiff penalties in the range of Rs 1,000 to Rs 50 lakh per violation in a month on telcos that don’t comply with its rules to check the menace.
Trai had then said a complete overhaul of earlier regulations had become unavoidable in the light of 2 million complaints received even after disconnection of 1.4 million numbers and blacklisting of 460,000.
Experts though had called the new rules complex, costly and unlikely to resolve the problem. They had warned that Trai’s decision to impose hefty penalties would not solve a consumer’s problem that telcos were trying to resolve technically, and could raise the spectre of mass litigation and implementation challenges.
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