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Trai表示，商业短信可以顺利发送

Trai在周四的一份官方声明中表示:“来自电信服务提供商(tsp)的报告表明，通知中没有出现重大问题，只留下了一些情况，符合规定的信息正在顺利传递。”

Trai表示，商业短信可以顺利发送
新德里:银行和金融服务行业能否成功交付90%的产品短信流量从周四开始，电信运营商开始严格检查垃圾短信，包括交易短信和OTP短信。但据追踪发展的行业高管称，涉及更多动态内容的促销短信流量在各个领域仍面临30%至70%的失败率。

“来自tsp(电信服务提供商)的报告表明，没有重大问题被注意到，只有少数情况和符合规定的信息被成功传递。印度电信监管局（火车)在一份声明中说。

管理局已指示运营商查明拒收短信的原因，如果有的话，并将个人支持扩展到实体。

截至周四晚些时候，整体发送率为84.11%，这意味着6亿条商业短信已经能够通过电信公司应用的基于区块链技术的严格过滤器或短信过滤。其中，银行、通信信息技术(IT)、医疗保健等排名前三的行业的擦洗成功率分别为90.69%、84.25%和90.74%。

擦洗指的是将短信内容与发送的每个主体实体提交的预注册模板进行匹配的过程商业短信对它的顾客。如果内容与模板不符，电信公司就会屏蔽该消息。

业内专家表示，促销短信在一周内也会趋于稳定。

一位高管表示:“各实体都在减少大量的促销短信，以避免未发送短信的巨大成本，因为这些短信可能会被电信运营商屏蔽。”“因此，我们看到周四的整体推广流量大幅下降，从10亿下降到7亿左右。”

每个注册实体为每SMS支付11.5至13派斯。假设周四的短信错误率为1.2亿条，公司已经因为未发送的短信而产生了超过1.4亿卢比的费用。

根据2018年电信通信客户偏好法规(TCCCPR)，为了检查欺诈短信，所有商业通信的发送方必须注册他们的标题(发送方ID)、短信内容和分布式账本技术(DLT)平台的用户同意，该平台只允许合法的短信传递给消费者。

读也

卫星通信提供了连接未连接者的机会:国际电联的马尔科姆·约翰逊

Trai:沃达丰Idea在1月份失去了230万用户;电信错误“无意的”

Airtel、Jio、Vodafone Idea和BSNL没有回应本报的置评请求。

在经历了多次挫折之后，企业和电信公司目前已经能够实施前两步。根据最新数据，DLT上注册了25万个标题和152.5万个内容模板，这是匹配和过滤每条短信的基础。

电话营销公司是电信公司和企业之间的中介，负责处理A2P(应用程序到个人)短信路线，他们表示，第三步收集用户同意将对整个行业构成更大的挑战。

电话营销公司Kaleyra的首席收入官Aniketh Jain说:“印度电信监管局(Trai)在过去三周非常活跃。”“他们投入的努力，与多个利益相关者协调，使其在实施方面取得了小小的成功。”

“但我们最大的挑战将是同意管理，这是第三阶段……我希望Trai让我们所有人都参与讨论，以确保我们不会出现像3月8日那样的失败，”他补充说。




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\"Trai<\/figure>New Delhi: The banking and financial services industry<\/a> was able to successfully deliver 90% of its SMS traffic<\/a>, including transactional and OTP messages, on Thursday when the telecom operators started the strict screening process to check spam SMSes. But promotional SMS traffic, which involves a more dynamic content, was still facing a failure rate of between 30% and 70% in various sectors, as per industry executives tracking the development.

\u201cReports from TSPs (telecom service providers) indicate that no major issues have come to notice leaving few cases and messages which are in accordance with the regulations are getting delivered successfully,\u201d the Telecom Regulatory Authority of India<\/a> (Trai<\/a>) said in a statement.

The authority has directed the operators to identify the cause of rejection of SMSes, if there are any and extend individual support to entities.

<\/div><\/div>The overall delivery rate till late Thursday was 84.11%, meaning 600 million commercial SMSes have been able to pass the rigid filters, or SMS scrubbing, of the blockchain-based technology applied by telcos at their end. Of this, the top sectors of banking, communication & IT, and health had scrub success rates of 90.69%, 84.25% and 90.74%, respectively.

Scrubbing refers to the process that matches SMS content with a pre-registered template submitted by every principal entity that sends commercial text messages<\/a> to its customers. If the content doesn\u2019t match the template, the telcos block the message.

Industry experts say promotional SMSes should also stabilise in a week\u2019s time.

\u201cEntities are holding back on their bulk promotional SMSes to avoid the huge cost of undelivered messages, which may get blocked by telcos,\u201d one senior executive said. \u201cThus, we have seen a massive drop on Thursday\u2019s overall promotional traffic, which has come down from 1 billion to somewhere around 700 million.\u201d

Every registered entity pays between 11.5 and 13 paise per SMS. Assuming Thursday's failure rate of 120 million text messages, companies have incurred an expense of over Rs 1.4 crore on account of undelivered messages.

<\/div><\/div>According to the Telecom Communications Customer Preference Regulations (TCCCPR) 2018, to check fraud SMSes, all senders of commercial communication must register their headers (sender ID), SMS content and subscriber consent of the distributed ledger technology (DLT) platform, which will only allow legitimate text messages to pass to the consumers.

Read also<\/h3>
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SatCom offers opportunity to connect the unconnected: ITU's Malcolm Johnson<\/h4><\/a><\/div>
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Trai: Vodafone Idea lost 2.3 mn users in Jan; telco error \"inadvertent\"<\/h4><\/a><\/div><\/div>
Airtel, Jio, Vodafone Idea and BSNL did not respond to ET\u2019s query seeking comment.

After multiple setbacks, enterprises and telcos have so far been able to implement the first two steps. As per latest figures, there are 250,000 headers and 1.525 million content templates registered on the DLT, which are the basis for matching and filtering each and every SMS.

Telemarketing companies, which are intermediaries between telcos and enterprises, handle the A2P (application-to-person) SMS route, say the third step of gathering user consent will pose a bigger challenge for the entire industry.

\u201cThe Telecom Regulatory Authority of India (Trai) has been very active in the past three weeks,\u201d said Aniketh Jain, chief revenue officer of telemarketing firm Kaleyra. \u201cThe effort they put in, coordinated with multiple stakeholders has made this a small success in implementation.\u201d

\u201cBut our biggest challenge will be consent management, which is phase 3\u2026 I wish Trai includes all of us in the discussion to ensure we don\u2019t have failure like 8th March,\u201d he added.

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Trai","url_seo":"jio-trumps-airtel-vodafone-idea-on-active-user-adds-in-october-consolidates-market-leadership-trai"},"96239089":{"msid":"96239089","stname":"Trai told to speed up talks with stakeholders on OTT framework","artsyn":"\"Considering the extensive prevalence and use of internet telephony, Trai would expeditiously conduct this stakeholders' consultation and give its recommendations accordingly,\" Justice Prathiba M Singh said in an 8-page order.","seolocation":"telecomnews\/trai-told-to-speed-up-talks-with-stakeholders-on-ott-framework","seolocationalt":"Trai told to speed up talks with stakeholders on OTT framework","url_seo":"trai-told-to-speed-up-talks-with-stakeholders-on-ott-framework"},"96224709":{"msid":"96224709","stname":"Consultation paper on satellite spectrum pricing in January: Trai","artsyn":"\u201cWe are going ahead with the auction-based model since the department in its reference to us, specifically sought pricing strategy, and inter-alia told us to identify more bands besides the millimetre wave band in the 27.5-28.5 GHz frequency range,\u201d the Trai official said.","seolocation":"telecomnews\/consultation-paper-on-auction-based-satellite-spectrum-pricing-in-january-trai","seolocationalt":"Consultation paper on satellite spectrum pricing in January: Trai","url_seo":"consultation-paper-on-auction-based-satellite-spectrum-pricing-in-january-trai"},"96194368":{"msid":"96194368","stname":"India will be first to put up satellite spectrum for auction: Trai chairman","artsyn":"Telecom Regulatory Authority of India (TRAI) chairman PD Vaghela said that the telecom regulator has also received a reference from the Department of Telecommunications (DoT) for the spectrum required to be put for auction, and other related aspects of satellite-based communication.","seolocation":"telecomnews\/india-will-be-first-to-hold-satellite-spectrum-auction-trai-chairman","seolocationalt":"India will be first to put up satellite spectrum for auction: Trai chairman","url_seo":"india-will-be-first-to-hold-satellite-spectrum-auction-trai-chairman"},"96179217":{"msid":"96179217","stname":"Trai recommends using defence optical fibre for telecom coverage in far-flung areas of Himachal","artsyn":"The Telecom Regulatory Authority of India (Trai) in its recommendations on \"improving telecom connectivity and infrastructure in far-flung areas of Himachal Pradesh\" suggested that the Department of Telecommunications (DoT) should take up with the Ministry of Defence (MoD) for allocation of one or two pairs of OFC on NFS network for extending telecom coverage (including broadband services) to the villages located in far-flung or border areas in the state under BharatNet project.","seolocation":"telecomnews\/trai-recommends-using-defence-optical-fibre-for-telecom-coverage-in-far-flung-areas-of-himachal","seolocationalt":"Trai recommends using defence optical fibre for telecom coverage in far-flung areas of Himachal","url_seo":"trai-recommends-using-defence-optical-fibre-for-telecom-coverage-in-far-flung-areas-of-himachal"},"96146212":{"msid":"96146212","stname":"Trai seeks views on regulating spectrum assigned to aviation agencies for communication","artsyn":"The telecom ministry had allocated very high frequency, which is between 30 to 300 Mhz band, to two agencies --Societe Internationale de Telecommunications Aeronautiques (SITA) and Bird Consultancy Services (BCS) for data communication link between aircraft and ground stations.","seolocation":"telecomnews\/trai-seeks-views-on-regulating-spectrum-assigned-to-aviation-agencies-for-communication","seolocationalt":"Trai seeks views on regulating spectrum assigned to aviation agencies for communication","url_seo":"trai-seeks-views-on-regulating-spectrum-assigned-to-aviation-agencies-for-communication"},"96036139":{"msid":"96036139","stname":"Govt to pay telcos for sending SMS alerts during disasters","artsyn":"The Telecom Regulatory Authority of India (TRAI) on Tuesday released an order amending the Telecom Tariff rules in relation to sending out SMS alerts, messages and cell broadcasts relating to a disaster.","seolocation":"telecomnews\/govt-to-pay-telcos-for-sending-sms-alerts-during-disasters","seolocationalt":"Govt to pay telcos for sending SMS alerts during disasters","url_seo":"govt-to-pay-telcos-for-sending-sms-alerts-during-disasters"},"96029285":{"msid":"96029285","stname":"Trai revises telcos' revenue reporting format to reflect new definition of AGR","artsyn":"Just over a year ago, the Department of Telecommunications (DoT) had revised the definition of adjusted gross revenue (AGR), and introduced the concept of ApGR, which is determined by excluding all non-telecom revenue earned by telcos from their gross revenue (GR).","seolocation":"telecomnews\/trai-revises-telcos-revenue-reporting-format-to-reflect-new-definition-of-agr","seolocationalt":"Trai revises telcos' revenue reporting format to reflect new definition of AGR","url_seo":"trai-revises-telcos-revenue-reporting-format-to-reflect-new-definition-of-agr"},"95888651":{"msid":"95888651","stname":"Centre issues guidelines for MSOs to run platform services","artsyn":"The guidelines also state that two PS channels shall be permitted at the level of each district to cater to the need of local content at the district level. \"The content of the PS to be exclusive to the platform and is not to be shared directly or indirectly with any other distribution platform operator. However, sharing of live feeds from religious places like temples, gurudwaras shall be permitted,\" the guidelines said.","seolocation":"telecomnews\/centre-issues-guidelines-for-msos-to-run-platform-services","seolocationalt":"Centre issues guidelines for MSOs to run platform services","url_seo":"centre-issues-guidelines-for-msos-to-run-platform-services"},"95887121":{"msid":"95887121","stname":"Trai views on use of street furniture for small cells, aerial fibre deployment to speed up 5G roll out: COAI","artsyn":"The telecom regulator on November 29 recommended that the Department of Telecommunications should issue an advisory to states mandating that owners of street furniture should share these assets with TSPs\/IP-1s for the deployment of small cells. This, the Cellular Operators Association of India (COAI) said, will expand the scope for deployment of 5G infrastructure.","seolocation":"telecomnews\/trai-views-on-use-of-street-furniture-for-small-cells-aerial-fibre-deployment-to-speed-up-5g-roll-out-coai","seolocationalt":"Trai views on use of street furniture for small cells, aerial fibre deployment to speed up 5G roll out: COAI","url_seo":"trai-views-on-use-of-street-furniture-for-small-cells-aerial-fibre-deployment-to-speed-up-5g-roll-out-coai"},"95862078":{"msid":"95862078","stname":"Trai suggests all central government entities earmark spaces for digital infra","artsyn":"\u201cTrai has given a comprehensive set of recommendations to the government on conducive regulatory and policy framework to ensure successful and rapid rollout of small cells and optical fiber using street furniture in all smart cities, other cities and towns, ports, airports, metro rails, Industrial parks, and estates etc,\u201d Trai said.","seolocation":"telecomnews\/trai-suggests-all-central-govt-entities-earmark-spaces-for-digital-infra","seolocationalt":"Trai suggests all central government entities earmark spaces for digital infra","url_seo":"trai-suggests-all-central-govt-entities-earmark-spaces-for-digital-infra"},"95862021":{"msid":"95862021","stname":"Trai seeks views on mandatory caller ID display on all mobile phones to check spam, fraud","artsyn":"It has sought feedback from industry on whether existing telecom networks already support provisioning of the proposed calling name presentation (CNAP) service. It also wants clarity on whether mobile phones and landline telephone sets in use in India are already enabled with the CNAP feature, and if not, what needs to be done to activate it.","seolocation":"telecomnews\/trai-seeks-views-on-mandatory-caller-id-display-on-all-mobile-phones-to-check-spam-fraud","seolocationalt":"Trai seeks views on mandatory caller ID display on all mobile phones to check spam, fraud","url_seo":"trai-seeks-views-on-mandatory-caller-id-display-on-all-mobile-phones-to-check-spam-fraud"},"95857083":{"msid":"95857083","stname":"Trai for separate permit for setting up satellite earth station gateways","artsyn":"Trai, though, has backed the sharing of satellite earth station resources among licensees -- as in between a proposed SESG permit-holder and a telecom service licensee.","seolocation":"telecomnews\/trai-for-separate-permit-for-setting-up-satellite-earth-station-gateways","seolocationalt":"Trai for separate permit for setting up satellite earth station gateways","url_seo":"trai-for-separate-permit-for-setting-up-satellite-earth-station-gateways"},"95830724":{"msid":"95830724","stname":"Trai flooded with complaints of pesky calls, messages","artsyn":"\u201cUCC is a major source of inconvenience to the public and impinges on the privacy of individuals\u2026complaints are reported against UTMs, where a surge has been seen in pushing various kinds of UCC SMSs\u2026additionally, UCC calls are also one of the concerns which need to be dealt equally along with UCC SMSs,\u201d Trai said in an official statement Monday.","seolocation":"telecomnews\/trai-flooded-with-complaints-of-pesky-calls-messages","seolocationalt":"Trai flooded with complaints of pesky calls, messages","url_seo":"trai-flooded-with-complaints-of-pesky-calls-messages"},"95718789":{"msid":"95718789","stname":"Industry Q1 AGR up 2.79% on quarter; Airtel gains most: Trai","artsyn":"Latest operator performance data put out by the Telecom Regulatory Authority of India (Trai) on Wednesday showed Bharti Airtel notched up the highest sequential AGR gain in the June quarter, among the three private carriers, with Reliance Jio and Vodafone Idea being the other two.","seolocation":"telecomnews\/industry-q1-agr-up-2-79-on-quarter-airtel-gains-most-trai","seolocationalt":"Industry Q1 AGR up 2.79% on quarter; Airtel gains most: Trai","url_seo":"industry-q1-agr-up-2-79-on-quarter-airtel-gains-most-trai"},"95700040":{"msid":"95700040","stname":"TRAI notifies amendments to tariff order for broadcast sector","artsyn":"The Telecom Regulatory Authority of India (TRAI) notified the amendments to Tariff Order 2017 and Interconnection Regulations 2017 that now allow a broadcaster to offer a maximum discount of 45 per cent while pricing its bouquet of pay channels over the sum of MRPs of all the pay channels in that bouquet.","seolocation":"telecomnews\/trai-notifies-amendments-to-tariff-order-for-broadcast-sector","seolocationalt":"TRAI notifies amendments to tariff order for broadcast sector","url_seo":"trai-notifies-amendments-to-tariff-order-for-broadcast-sector"},"95626477":{"msid":"95626477","stname":"Telecom Diary: Cyber thugs may be in dire straits soon","artsyn":"While telecom carriers blame over-the-top (OTT) communication players particularly WhatsApp, owned by Mark Zuckerberg's Meta, as a source to lure subscribers in the absence of adherence to KYC or know your customer regime, the government reiterated its commitment to curb cyber frauds, and is likely to bring mobile apps under the necessary light-touch regulatory regime in the proposed law.","seolocation":"telecomnews\/telecom-diary-cyber-thugs-may-be-in-dire-straits-soon","seolocationalt":"Telecom Diary: Cyber thugs may be in dire straits soon","url_seo":"telecom-diary-cyber-thugs-may-be-in-dire-straits-soon"},"95624510":{"msid":"95624510","stname":"Enabling infrastructure sharing will be key focus area: Trai secy","artsyn":"\u201cInfrastructure sharing is going to be our main focus. So that whether it is 5G deployment or any deployment for that matter, will actually proliferate because one of the things is that infrastructure created is shared by many people and especially in India, the costs of networks will be brought down,\u201d V Raghunandan, Secretary of Trai, said.","seolocation":"telecomnews\/enabling-infrastructure-sharing-will-be-key-focus-area-trai-secy","seolocationalt":"Enabling infrastructure sharing will be key focus area: Trai secy","url_seo":"enabling-infrastructure-sharing-will-be-key-focus-area-trai-secy"},"95611344":{"msid":"95611344","stname":"Trai recommends applying trusted source rule on data centres, registration of CDNs with DoT","artsyn":"\"The Authority recommends that trusted source procurement applicable for licensees under section 4 of India Telegraph Act 1885, should also be made applicable for DCs (data centres) for security sensitive equipment,\" Trai said.","seolocation":"telecomnews\/trai-recommends-applying-trusted-source-rule-on-data-centres-registration-of-cdns-with-dot","seolocationalt":"Trai recommends applying trusted source rule on data centres, registration of CDNs with DoT","url_seo":"trai-recommends-applying-trusted-source-rule-on-data-centres-registration-of-cdns-with-dot"},"95599230":{"msid":"95599230","stname":"Trai to share satellite spectrum views soon: PD Vaghela","artsyn":"\"Trai recommendations on satellite spectrum to be sent soon. Recommendations on data centres are also ready,\" Trai chairman PD Vaghela said, adding that innovations and investments by telcos would be important.","seolocation":"telecomnews\/trai-to-share-satellite-spectrum-views-soon-pd-vagela","seolocationalt":"Trai to share satellite spectrum views soon: PD Vaghela","url_seo":"trai-to-share-satellite-spectrum-views-soon-pd-vagela"}}}}" data-news-images="[{"msid":"81845531","msname":"Trai","msnameseo":"trai","mediatype":"1","artdate":"2021-03-12 17:09:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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