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<\/span><\/figcaption><\/figure>Twitter Inc<\/a> will team up with digital ad verification companies Integral Ad Science and DoubleVerify<\/a> Holdings Inc to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday.

IAS and DoubleVerify, who have both previously partnered with Twitter<\/a>, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.

The extended partnerships come at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk<\/a> made several changes following his takeover.

\"Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment... and that is what this is all about,\" said Craig Ziegler, senior vice president, Product Management of Integral Ad Science.

IAS and DoubleVerify will also give advertisers measurement for brand safety, an industry term to protect its online reputation and evaluate content that is next to an ad at the tweet level.

Musk has been fighting to retain clients as many companies, including General Motors and United Airlines, had paused or pulled back from advertising on the platform.

Many advertisers including Dyson, Mazda, Forbes and PBS Kids suspended their marketing campaigns or removed their ads from parts of Twitter because their promotions appeared alongside tweets soliciting child pornography.

<\/body>","next_sibling":[{"msid":97340686,"title":"Infinix launches Note 12i at Rs 9,999 in India","entity_type":"ARTICLE","link":"\/news\/infinix-launches-note-12i-at-rs-9999-in-india\/97340686","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":97341022,"entity_type":"ARTICLE","title":"Twitter, ad verification firms team up to give advertisers tweet","synopsis":"IAS and DoubleVerify, who have both previously partnered with Twitter, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.","titleseo":"telecomnews\/twitter-ad-verification-firms-team-up-to-give-advertisers-tweet","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2023-01-26 11:55:07","lastupd":"2023-01-26 11:58:20","breadcrumbTags":["Twitter","elon musk","Twitter Inc","internet","DoubleVerify"],"secinfo":{"seolocation":"telecomnews\/twitter-ad-verification-firms-team-up-to-give-advertisers-tweet"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2023-01-26" data-index="article_1">

Twitter,广告验证公司合作给广告商

IAS和DoubleVerify之前都与Twitter合作,利用技术独立验证数字广告被真实的人。广告商使用的服务,以确保广告他们不支付被潜在客户和自动化的机器人。

  • 更新2023年1月26日11:58点坚持
Twitter Inc .)将与数字广告验证公司整体广告科学吗DoubleVerify控股公司提供广告商tweet-level分析内容出现在他们的广告,公司周三表示。

IAS和DoubleVerify,他们都曾与推特独立,使用技术来验证数字广告被真实的人。广告商使用的服务,以确保广告他们不支付被潜在客户和自动化的机器人。

扩展合作之际,社会媒体平台面临收入下降,随着广告商削减支出在平台亿万富翁Elon Musk做了一些改变后收购。

广告
“营销人员正在寻找信心继续投资于Twitter和最终成长投资……这都是什么,”克雷格·齐格勒说,高级副总裁,积分广告科学的产品管理。

IAS和DoubleVerify也给广告主品牌安全测量,一个行业术语来保护它的在线声誉和评估内容,旁边一个广告在微博级别。

麝香一直努力留住客户,许多公司,包括通用汽车公司和美国联合航空公司,已经暂停或撤出广告平台。

许多广告商包括戴森,马自达,福布斯和PBS儿童节目暂停他们的营销活动或删除广告部分Twitter的因为他们的促销活动和微博征集儿童色情一起出现。

  • 发表在2023年1月26日上午11时55坚持
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\"\"
<\/span><\/figcaption><\/figure>Twitter Inc<\/a> will team up with digital ad verification companies Integral Ad Science and DoubleVerify<\/a> Holdings Inc to provide advertisers tweet-level analysis on content appearing next to their ads, the companies said on Wednesday.

IAS and DoubleVerify, who have both previously partnered with Twitter<\/a>, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.

The extended partnerships come at a time when the social media platform is struggling with falling revenue, as advertisers slash their spending on the platform after billionaire Elon Musk<\/a> made several changes following his takeover.

\"Marketers are looking for confidence to continue to invest in Twitter and eventually grow their investment... and that is what this is all about,\" said Craig Ziegler, senior vice president, Product Management of Integral Ad Science.

IAS and DoubleVerify will also give advertisers measurement for brand safety, an industry term to protect its online reputation and evaluate content that is next to an ad at the tweet level.

Musk has been fighting to retain clients as many companies, including General Motors and United Airlines, had paused or pulled back from advertising on the platform.

Many advertisers including Dyson, Mazda, Forbes and PBS Kids suspended their marketing campaigns or removed their ads from parts of Twitter because their promotions appeared alongside tweets soliciting child pornography.

<\/body>","next_sibling":[{"msid":97340686,"title":"Infinix launches Note 12i at Rs 9,999 in India","entity_type":"ARTICLE","link":"\/news\/infinix-launches-note-12i-at-rs-9999-in-india\/97340686","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":97341022,"entity_type":"ARTICLE","title":"Twitter, ad verification firms team up to give advertisers tweet","synopsis":"IAS and DoubleVerify, who have both previously partnered with Twitter, use technology to independently verify that digital ads are viewed by real people. Advertisers use the services to ensure the ads they pay for are seen by potential customers and not automated bots.","titleseo":"telecomnews\/twitter-ad-verification-firms-team-up-to-give-advertisers-tweet","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2023-01-26 11:55:07","lastupd":"2023-01-26 11:58:20","breadcrumbTags":["Twitter","elon musk","Twitter Inc","internet","DoubleVerify"],"secinfo":{"seolocation":"telecomnews\/twitter-ad-verification-firms-team-up-to-give-advertisers-tweet"}}" data-news_link="//www.iser-br.com/news/twitter-ad-verification-firms-team-up-to-give-advertisers-tweet/97341022">