San Francisco: Reports of more layoffs at Twitter<\/a> landed on Monday as owner Elon Musk<\/a> waded into a racism controversy that risked pushing advertisers further away from the struggling platform. 旧金山:报告更多的裁员推特落在周一的所有者Elon Musk猛烈攻击的种族主义的争议可能推动广告远离苦苦挣扎的平台。
Musk called US media \"racist\" on Sunday after multiple American newspapers announced they would stop publishing a popular comic strip whose creator called Black people a hate group.
Musk, chief of electric car company Tesla and Twitter, made his comment in regard to backlash to a rant by Scott Adams, creator of the long-running \"Dilbert\" comic strip -- a satirical take on office life.
Adams, like Musk, has increasingly stoked controversy with his views on social issues.
\"For a 'very' long time, US media was racist against non-white people, now they're racist against whites & Asians,\" Musk wrote in a post on Twitter, where he has reinstated thousands of users banned for hate speech.
\"Same thing happened with elite colleges & high schools in America. Maybe they can try not being racist.\"
Under Musk's leadership, Tesla has been hit with multiple lawsuits alleging racism and researchers say hate speech has flourished at Twitter since his takeover.
\"It's as though Elon Musk is on a whirlwind tour to try to put Twitter out of business,\" said independent tech analyst Rob Enderle of Enderle Group.
\"All he has to do is keep quiet, but he has to constantly spout stuff that alienates advertisers.\"
No 'mistake'<\/strong>
The controversy came as the New York Times reported that Twitter had laid off at least 200 employees, or 10 percent of its already decimated workforce.
The fresh round of layoffs included product managers, big data experts and engineers working on machine learning and platform reliability.
Twitter did not immediately confirm the reports when contacted by AFP.
Esther Crawford, in charge of the social network's product development, confirmed on Twitter that she was one of the employees let go.
Crawford was among the few remaining Twitter executives from before its October acquisition by Musk who had not resigned or been fired.
Head of the new Twitter Blue verification program, she had been a staunch supporter of Musk and the company, going so far as to retweet a photo of herself sleeping in a sleeping bag at her workplace.
\"The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake,\" she wrote on Twitter.
Another senior employee, Martijn de Kuijper, tweeted on Saturday that it \"looks like I'm let go\" after he could no longer access his emails from a French Alps ski holiday.
Since Musk took ownership of Twitter, the platform has been riven by chaos, with mass layoffs, the return of thousands of banned accounts and major advertisers fleeing.
The app has also seen a string of technical snafus, including an incident where tweets by Musk suddenly dominated the feeds of millions of users, even those not following the tycoon.
Meanwhile, Musk has encouraged users to communicate more freely on Twitter and said the site would impose the least amount of censorship allowed by law.
\"Right now, you would have to be an idiot to advertise on Twitter,\" analyst Enderle said of the potential for marketing messages to appear near vile or harmful tweets.
\"There is just too much downside risk of damaging your brand and alienating your customers.\"
With Twitter now a private company, internal data is not readily available, but analysis by firm Pathmatics by Sensor Tower<\/a> found that more than half of Twitter's top 1,000 advertisers in September were no longer spending on the platform in January.
Musk has tried to wean Twitter from advertising and promote subscriptions as a new way to bring in cash -- an idea that Facebook-owner Meta is testing as well -- but so far the results have been disappointing.
According to industry website The Information, around 180,000 people in the US were paying for Twitter as of mid-January, which counted for less than 0.2 percent of monthly active users.
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麝香被美国媒体“种族主义者”多家美国报纸周日宣布,将停止出版一个受欢迎的漫画的创作者叫黑人讨厌组。乐动扑克
麝香,特斯拉电动汽车公司和Twitter,让他的评论关于反弹斯科特·亚当斯的咆哮,创造者的长期“呆伯特漫画——对办公室生活的讽刺。
亚当斯,像麝香,日益引起争议和他对社会问题的看法。
“精英也发生了同样的事情在美国大学和高中。也许他们可以不是种族主义者。”
麝香的领导下,特斯拉已经与多个诉讼指控种族歧视和研究人员说在Twitter自从他接管仇恨言论蓬勃发展。
“就像Elon Musk旋风之旅,试图把Twitter的商业,“独立技术的恩德勒集团的分析师罗布·恩德勒说。
“所有他要做的就是保持沉默,但他不断喷东西疏远了广告商。”
没有“错误”
争议之际,《纽约时报》报道,Twitter已解雇了至少200人,或10%的劳动力已经摧毁。
新一轮的裁员包括产品经理、大数据专家和工程师在机器学习和工作平台的可靠性。
Twitter没有立即确认法新社的报道联系时。
以斯帖克劳福德,负责社交网络产品开发,在微博上证实,她是一个员工放手。
克劳福德是为数不多的从10月前收购Twitter高管麝香没有辞职或被解雇。
新的Twitter蓝色的验证程序,她一直坚定支持者的麝香和公司,甚至还转发自己睡在睡袋里的照片在她的工作场所。
“最糟糕的你可以看我总在Twitter上2.0是我的乐观或努力工作是一个错误,”她在推特上写道。
另一个高级雇员,卡坦德Kuijper周六推,“好像我放手”后他再也不能访问电子邮件从法国阿尔卑斯山滑雪假期。
自从麝香Twitter的所有权,该平台已被混乱,随着大规模裁员,返回成千上万的禁止帐户和主要广告商逃离。
应用也出现了一系列技术混乱,其中包括一个由麝香突然事件,微博占据了提要数以百万计的用户,即使是那些没有遵循大亨。
同时,麝香鼓励用户沟通更自由地在Twitter上说该网站将对最少的审查法律所允许的。
“现在,你必须成为一个白痴在Twitter上广告,”分析师恩德勒说附近的潜在的营销信息出现的或有害的tweet。
“有太多的下行风险损害你的品牌和客户疏远。”
与Twitter现在一家私人公司,内部数据并不容易获得,但由公司Pathmatics分析感应塔发现超过一半的Twitter的前1000名广告商不再9月1月份消费平台。
麝香试图让Twitter从广告和促进订阅新方法带来的现金——一个想法Facebook-owner元也是测试,但到目前为止,结果是令人失望的。
根据行业网站的信息,大约180000人在美国支付Twitter截止到1月中旬,这算不到0.2%的月度活跃用户。
San Francisco: Reports of more layoffs at Twitter<\/a> landed on Monday as owner Elon Musk<\/a> waded into a racism controversy that risked pushing advertisers further away from the struggling platform.
Musk called US media \"racist\" on Sunday after multiple American newspapers announced they would stop publishing a popular comic strip whose creator called Black people a hate group.
Musk, chief of electric car company Tesla and Twitter, made his comment in regard to backlash to a rant by Scott Adams, creator of the long-running \"Dilbert\" comic strip -- a satirical take on office life.
Adams, like Musk, has increasingly stoked controversy with his views on social issues.
\"For a 'very' long time, US media was racist against non-white people, now they're racist against whites & Asians,\" Musk wrote in a post on Twitter, where he has reinstated thousands of users banned for hate speech.
\"Same thing happened with elite colleges & high schools in America. Maybe they can try not being racist.\"
Under Musk's leadership, Tesla has been hit with multiple lawsuits alleging racism and researchers say hate speech has flourished at Twitter since his takeover.
\"It's as though Elon Musk is on a whirlwind tour to try to put Twitter out of business,\" said independent tech analyst Rob Enderle of Enderle Group.
\"All he has to do is keep quiet, but he has to constantly spout stuff that alienates advertisers.\"
No 'mistake'<\/strong>
The controversy came as the New York Times reported that Twitter had laid off at least 200 employees, or 10 percent of its already decimated workforce.
The fresh round of layoffs included product managers, big data experts and engineers working on machine learning and platform reliability.
Twitter did not immediately confirm the reports when contacted by AFP.
Esther Crawford, in charge of the social network's product development, confirmed on Twitter that she was one of the employees let go.
Crawford was among the few remaining Twitter executives from before its October acquisition by Musk who had not resigned or been fired.
Head of the new Twitter Blue verification program, she had been a staunch supporter of Musk and the company, going so far as to retweet a photo of herself sleeping in a sleeping bag at her workplace.
\"The worst take you could have from watching me go all-in on Twitter 2.0 is that my optimism or hard work was a mistake,\" she wrote on Twitter.
Another senior employee, Martijn de Kuijper, tweeted on Saturday that it \"looks like I'm let go\" after he could no longer access his emails from a French Alps ski holiday.
Since Musk took ownership of Twitter, the platform has been riven by chaos, with mass layoffs, the return of thousands of banned accounts and major advertisers fleeing.
The app has also seen a string of technical snafus, including an incident where tweets by Musk suddenly dominated the feeds of millions of users, even those not following the tycoon.
Meanwhile, Musk has encouraged users to communicate more freely on Twitter and said the site would impose the least amount of censorship allowed by law.
\"Right now, you would have to be an idiot to advertise on Twitter,\" analyst Enderle said of the potential for marketing messages to appear near vile or harmful tweets.
\"There is just too much downside risk of damaging your brand and alienating your customers.\"
With Twitter now a private company, internal data is not readily available, but analysis by firm Pathmatics by Sensor Tower<\/a> found that more than half of Twitter's top 1,000 advertisers in September were no longer spending on the platform in January.
Musk has tried to wean Twitter from advertising and promote subscriptions as a new way to bring in cash -- an idea that Facebook-owner Meta is testing as well -- but so far the results have been disappointing.
According to industry website The Information, around 180,000 people in the US were paying for Twitter as of mid-January, which counted for less than 0.2 percent of monthly active users.
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