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Washington: Twitter<\/a> blamed disappointing results Friday on \"headwinds,\" including the uncertainty imposed on the company by Elon Musk<\/a>'s chaotic buyout bid. The firm is locked in a legal battle with the mercurial Tesla boss over his effort to walk away from a $44 billion deal to purchase the platform, leaving the company in limbo.
Twitter missed expectations with revenue of $1.18 billion, due to \"advertising industry headwinds... as well as uncertainty related to the pending acquisition of Twitter by an affiliate of Elon Musk,\" the company reported.
Also, in the current context of tightening credit conditions and economic turbulence, many companies like Twitter that rely heavily on ads are suffering from a decrease in advertisers' budgets.
\"Twitter is on a rowboat in the middle of a storm,\" said analyst Jasmine Enberg. \"The Musk saga rocked the boat even harder.\"
\"Twitter is now in the unenviable position of convincing advertisers that its ad business is solid,\" she added.
Twitter also reported that the number of \"monetizable\" daily active users -- those who can be shown advertising -- increased by 8.8 million, less than expected by analysts, to 237.8 million.
\"Overall we would characterize the daily active user metrics as better than feared and holding up relatively firm in this environment,\" said analyst Dan Ives.
Despite the less than stellar results, Twitter's stock closed up nearly one percent at $39.84, as investors seemed relieved the news wasn't worse.
By comparison, Snap's stock finised down 39 percent a day after the parent company of messaging app Snapchat reported disappointing earnings.
Twitter's results cover the period ending in June so don't include Musk's move in July to try to \"terminate\" the deal on the argument that the platform was not forthcoming about its tally of fake accounts.
The social media network, which is a key exchange of ideas, news and entertainment, has countered by saying the Tesla chief already agreed to the deal and can't back out now.
\"Twitter believes that Mr. Musk's purported termination is invalid and wrongful, and the merger agreement remains in effect,\" it said in the earnings report.
Twitter left in limbo - Twitter notched a victory earlier this week in its fight with Musk, when a judge agreed to a fast-track trial on whether to force the billionaire to complete the buyout.
Musk's lawyers had pushed for a February 2023 date, but the court in the eastern US state of Delaware hewed closely to the uncertainty-wracked platform's desire for speed and set an October start.
Billions of dollars are at stake, but so is the future of Twitter, which Musk has said should allow any legal speech -- an absolutist position that has sparked fears the network could be used to incite violence.
While the deal remains in limbo, Twitter is left with anxious employees, wary advertisers and hamstrung management.
In early May, at an annual marketing event where companies negotiate large advertising deals, Twitter was \"not able to give advertisers any clarity or confidence\" that it would continue to be safe showcase for them, Angelo Carusone, president of watchdog group Media Matters, told AFP previously.
\"They didn't go anywhere close to what they normally sell at that event. And it's obviously been sluggish since then,\" he said.
The San Francisco-based social network cannot afford to lose customers.
Unlike big fish such as Google and Facebook parent Meta, which dominate online advertising and make billions in profits, Twitter lost hundreds of millions of dollars in 2020 and 2021.
The group will capture less than one percent of global ad revenue in 2022, according to eMarketer, compared to 12.5 percent for Facebook, nine percent for Instagram and nearly two percent for booming upstart TikTok.
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Twitter说麝香伤害收入“不确定性”
Twitter没有预期营收为11.8亿美元,由于“广告业阻力……以及不确定性相关等待收购Twitter Elon Musk的附属,”该公司报道。
华盛顿:推特周五令人失望的结果归咎于“阻力”,包括对公司的不确定性Elon Musk混乱的收购出价。公司陷入了一场法律战,mercurial特斯拉的老板在他努力放弃440亿美元收购平台,导致公司处于进退两难的境地。
Twitter没有预期营收为11.8亿美元,由于“广告业阻力……以及不确定性相关等待收购Twitter Elon Musk的附属,”该公司报道。
当前上下文中的同时,收紧信贷条件和经济动荡,许多像Twitter这样的公司,正遭受严重依赖广告减少广告的预算。
“Twitter是划艇的风暴,”分析师茉莉花Enberg说。“麝香事件震动了船更难。”
“Twitter现在没什么可羡慕的有说服力的广告,其广告业务是坚实的,”她补充道。
Twitter还报告说,“盈利”每日活跃用户的数量——那些可以显示广告,增加了880万,低于分析师预期,到2.378亿年。
“总的来说,我们认为《每日活跃用户指标比担心和保持了相对公司在这种环境下,“分析师Dan艾夫斯说。
尽管结果不尽如人意,Twitter的股票收盘上涨近百分之一,报39.84美元,因投资者似乎松了一口气的新闻不是更糟。乐动扑克
相比之下,快速的股票死后一天下跌39%的母公司消息传递应用程序Snapchat公布令人失望的业绩。
Twitter的结果结束6月所以不要包括麝香此举试图“终止”7月交易平台的参数并不是即将对其统计的假账户。
社交媒体网络,这是一个关键的交换思想,新闻和娱乐,反驳说特斯拉首席已经同意这笔交易,现在不能退出。乐动扑克
“Twitter认为麝香先生的传说终止无效和错误,合并协议仍然有效,”它的收益报告中说。
Twitter被搁在了一边,Twitter取得胜利本周早些时候在其与麝香,当法官同意快速试验是否强迫亿万富翁完成收购。
麝香的律师把日期2023年2月,但法院在美国东部特拉华州恪守uncertainty-wracked平台的渴望速度和设置一个10月开始。
数十亿美元的股份,但Twitter的未来,麝香说应该允许任何法律演讲中——一个专制的立场,引发了担忧网络可以用来煽动暴力。
虽然交易仍被搁置,Twitter是剩下焦虑的员工,对广告商和手脚的管理。
5月初,在年度营销活动,公司大型广告交易谈判,Twitter是“不能给广告商任何明确或信心”,它将继续是安全的展示,安吉洛卡鲁松,监督集团总裁媒体很重要,告诉法新社。
“他们没有去接近正常销售活动。之后,很明显缓慢,”他说。
旧金山的社交网络不能失去客户。
与谷歌和Facebook等大鱼父元,占据在线广告和使数十亿美元的利润,推特在2020年和2021年损失了数亿美元。
集团将捕获不到全球百分之一的广告收入在2022年,据eMarketer称,Facebook 12.5%相比,百分之九Instagram和蓬勃发展的新兴TikTok近百分之二。
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