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NEW DELHI: Koo, India\u2019s alternative to Twitter Inc, has surged past 10 million users to narrow the gap with the US microblogging site after its repeated clashes with the local government over the past few months.
The 16-month-old app, which allows users to send tweet-like posts in English and seven Indian languages such as Hindi and Kannada, has seen about 85% of its users join since February, when Twitter\u2019s disputes with the Modi administration escalated.
Government ministers, opposition politicians, cricket stars and Bollywood celebrities have since begun posting in Indian languages on Koo.
Its San Francisco rival, which had 17.5 million monthly users earlier this year in India, complied with the new government rules this month after appointing new India-based executives, including one to handle compliance.
\u201cWe came into the limelight because of Twitter\u2019s tension with the government, but users soon realized they can express in their mother tongue only on Koo,\u201d said Aprameya Radhakrishna, co-founder and chief executive officer of the Bangalore-headquartered app whose formal names is Bombinate Technologies Pvt. \u201cOur app connects English-speaking India to non-English speaking India in a country with 700 million internet users and that\u2019s powerful.\u201d
The American social media network has repeatedly clashed with India\u2019s government over the content on its platform. In one example, Twitter at first resisted removing hundreds of posts critical of Prime Minister Narendra Modi government\u2019s handling of the Covid-19 crisis, while labeling posts by ruling party officials as misleading. Police then visited its offices.
A court ruled the company was in \u201ctotal non-compliance\u201d with the country\u2019s new information technology rules.
Earlier this month, Twitter buckled and told the court that it will fully comply with the rules. That included naming an India-based point person for handling compliance and grievance issues.
Tussles between authorities and another social media giant, Facebook Inc\u2019s WhatsApp, over India\u2019s new internet rules continue in the court.
Koo, which has benefited from the controversies and from first-time internet users who post in local languages, is targeting 100 million users in a year, Radhakrishna said.
The startup plans to expand in Southeast Asia, Africa, South America and Eastern Europe, into countries where English is not the dominant language.
\u201cAn Indian social media startup is taking on a global giant and has a very good chance of winning,\u201d he said.
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Twitter的印度冲突浮标当地竞争对手古1000万用户
16个月应用程序,它允许用户发送那样使用假名发表文章在英语和印地语和埃纳德语等七种印度语言,有大约85%的用户加入自今年2月以来,当Twitter与莫迪政府的争端升级。
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新德里:古印度的替代Twitter Inc .,猛增近1000万用户缩小与美国的差距后微博网站重复冲突与当地政府在过去的几个月里。
16个月应用程序,它允许用户发送那样使用假名发表文章在英语和印地语和埃纳德语等七种印度语言,有大约85%的用户加入自今年2月以来,当Twitter与莫迪政府的争端升级。
政府部长,反对派政治家,板球明星和宝莱坞名人已经开始发布在古印度语言。
旧金山竞争对手,1750万每月用户今年早些时候在印度,遵守新的政府规定本月任命新的印度高管,其中包括处理合规。
“我们进入聚光灯下,因为Twitter与政府的紧张关系,但是用户很快意识到他们可以用他们的母语表达只在古,“说Aprameya Radhakrishna,联合创始人兼首席执行官Bangalore-headquartered应用的正式名称是发嗡嗡声技术和“我们的应用程序连接印度英语印度非英语的国家拥有7亿互联网用户和强大的。”
美国社交媒体网络一再发生冲突与印度政府在其平台上的内容。在一个例子中,Twitter起初拒绝删除成百上千的帖子批评总理纳伦德拉•莫迪Covid-19的政府处理危机,而标签贴子执政党官员的误导。警方随后参观了办公室。
法院裁定该公司在“完全不符合”与该国的新的信息技术规则。
本月早些时候,Twitter扣和告诉法庭,它将完全遵守规则。,包括命名一个印度点人来处理合规和申诉问题。
当局和另一个社交媒体巨头之间的角力,Facebook Inc .的WhatsApp,在印度的互联网新规则继续在法庭上。
古,受益于争议和第一次互联网用户在当地语言,目标是每年1亿用户,Radhakrishna说。
启动计划扩大在东南亚,非洲,南美和东欧,英语不是主要语言的国家。
“一个印度社交媒体初创公司正在全球巨头和有一个非常好的获胜的机会,”他说。
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