![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Twitter reported a 40% year-on-year decline in revenue and adjusted earnings for December in an investor update.
The Information reported that Amazon has threatened to withhold payment for ads the company runs on Twitter because the micro-blogging platform has refused to pay its Amazon Web Services bills for cloud computing services for months.
Last year, following the takeover, Musk highlighted the issues plaguing the financial health of the world’s largest microblogging platform.
In addition, Musk has $13 billion in debt that he borrowed to finance Twitter’s purchase, totalling annual interest payments of about $1 billion.
Recently, Musk made the first interest payment to a group of banks that lent him $13 billion.
Musk has been trying hard to increase Twitter’s revenue and launched the paid subscription of Twitter Blue after an initial delay. However, it has not found many takers.
ET reported on February 10 that Twitter users in India — a big market for the platform — largely gave a thumbs down to its paid subscription service, saying the prices were steep by Indian standards.
At Rs 900 per month for mobile devices and Rs 650 for web devices, users said the blue checkmark had little value-add beyond ‘bragging rights’.
Twitter Blue’s monthly cost is higher than Netflix, Spotify, Apple Music, and several other global services which are generally cheaper in markets with low Gross Domestic Product growth rates.
Why are advertisers leaving Twitter?<\/strong>
Shortly after Musk took over Twitter, many advertisers paused spending on the platform. It was a serious concern as advertising represented almost 90% of Twitter’s revenue in 2021.
In a bid to assuage advertisers, Musk wrote a letter addressing them and said, “Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.\"
According to a Reuters report in January, citing data from market intelligence platform Pathmatics, 14 of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27. Further, four advertisers reduced spending between 92% and 98.7% from the week before Musk's acquisition through the end of the year.
The report added that overall advertising spending by the top 30 companies fell by 42% to an estimated $53.8 million for November and December combined, despite an increase in spending by six of them.
Another report in tech publication The Information citing sources said more than 500 of Twitter's advertisers had paused spending on the microblogging site since Musk took charge.
Though Twitter recently said that some of its advertisers are returning, the situation is yet to improve as online marketing and advertisement spends have plummeted as clients cut budgets to save costs.
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Twitter的收入下降约40%:12月报告
Elon Musk Twitter的收入增长一直在努力,并且推出了Twitter的付费订阅蓝色后初始延迟。然而,它没有发现许多接受者。
Twitter收入同比下降了40%,12月在一个投资者更新调整收益。
的信息报道,亚马逊已经威胁要停止支付广告公司在Twitter上运行,因为微博平台拒绝支付其Amazon Web服务的云计算服务好几个月了。
去年,收购后,麝香突出问题困扰的财务状况是世界上最大的微博平台。
此外,麝香融资130亿美元的债务,他借了Twitter的购买,总计每年约10亿美元的利息。
最近,麝香首次支付利息的银行借给他130亿美元。
麝香Twitter的收入增长一直在努力,并且推出了Twitter的付费订阅蓝色后初始延迟。然而,它没有发现许多接受者。
等2月10日报道,Twitter用户在印度——一个巨大的市场平台,很大程度上给了一个拇指向下的付费订阅服务,说价格是由印度陡峭的标准。
每月900卢比的Rs 650移动设备和网络设备,用户说蓝色的对号之外几乎没有增值“炫耀”。
Twitter蓝色的月度成本高于Netflix, Spotify,苹果的音乐,和其他几个全球服务通常是便宜的在市场较低的国内生产总值(gdp)增长率。
为什么广告商离开Twitter ?
麝香接管Twitter后不久,许多广告商停顿了一下消费平台。这是一个严重的问题是2021年Twitter的广告代表近90%的收入。
为了缓和广告商,麝香解决他们写了一封信说,“Twitter渴望成为世界上最受尊敬的广告平台,强化你的品牌和企业成长。人都与我们合作,我谢谢你。让我们一起构建一些不同寻常。”
据路透报道今年1月,从市场情报平台Pathmatics引用数据,前30名的14广告商在Twitter上停止了所有广告平台后麝香负责10月27日。此外,四个广告商减少支出前一周的92%和98.7%之间通过今年年底麝香的收购。
报告补充说,前30名公司总体广告支出下降了42%,11月和12月的总和的约5380万美元,尽管支出增加6个。
科技出版信息的另一个报告援引消息人士称,超过500的微博网站Twitter的广告客户暂停消费因为麝香掌管。
尽管Twitter最近表示,一些广告商正在返回,情况没有改善网络营销和广告支出下滑客户削减预算节省成本。
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