Twitter Inc.<\/a>’s top advertisers are being urged by dozens of advocacy groups to boycott the platform if its new billionaire owner Elon Musk<\/a> lowers safety standards for content.

The groups pressed companies including Apple Inc<\/a>., Best Buy Co.<\/a>, Coca-Cola Co.<\/a> and Verizon Communications Inc.<\/a> in a letter<\/a> to their chief executive officers Tuesday to commit to stop advertising on Twitter<\/a> if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform.

“Elon Musk<\/a> is an erratic billionaire who has promised to roll back critical safeguards Twitter<\/a> has put in place and replatform extremists who have repeatedly spewed hate, incited violence, and undermined our democracy,” said Nicole Gill, co-founder and executive director of digital rights group Accountable Tech<\/a>, which helped organize the initiative.

“Advertisers have both the power and the responsibility to hold him to account and they must -- not only for their own brand safety, but for the integrity of our now crumbling information ecosystem,” Gill added.

The plea from more than 40 activist organizations that signed the letter comes days after Musk took control of Twitter following a prolonged legal battle.

Twitter representatives did not immediately reply to a request for comment on Tuesday afternoon.

He bought the platform for $44 billion on Oct. 28 and started overhauling its operations over the weekend. Twitter froze some employee access to internal tools used for content moderation and other policy enforcement, Bloomberg News reported.

Musk has pledged to restore the accounts of controversial figures who have been suspended from Twitter -- including former President Donald Trump, who was kicked off the platform in the wake of the Jan. 6, 2021, assault on the US Capitol.

Since he took the helm, a wave of hate speech<\/a> has swept the platform, Bloomberg News reported, including a 1,700% surge in the use of a racist slur. Musk also shared a link to a debunked conspiracy theory about House Speaker Nancy Pelosi’s husband, who was violently attacked by an intruder at the couple’s San Francisco home last week. The tweet with the link was later deleted.

Musk’s free-for-all vision of Twitter undercuts the interests of its corporate advertisers, who typically seek to ensure that their advertisements don’t run alongside hate speech, violent threats or other alarming posts, the groups maintained in their message to the CEOs of 20 Fortune 500 corporations. Advertising accounts for about 90% of Twitter’s revenue.

“We, the undersigned organizations, call on you to notify Musk and publicly commit that you will cease all advertising on Twitter globally if he follows through on his plans to undermine brand safety and community standards, including gutting content moderation,” the groups, which include digital rights groups Free Press and Access Now, wrote in the letter.

Twitter’s top advertisers also include Amazon.com Inc.<\/a>, Comcast Corp.<\/a>, Walt Disney Co.<\/a>, Merck & Co.<\/a>, Unilever PLC, PepsiCo Inc.<\/a>, Procter & Gamble Co.<\/a>, Meta Platforms Inc.<\/a>, and Alphabet Inc.<\/a>’s Google.
<\/body>","next_sibling":[{"msid":95265239,"title":"Qualcomm revenue forecast falls short as smartphone sales slump; shares slide","entity_type":"ARTICLE","link":"\/news\/qualcomm-revenue-forecast-falls-short-as-smartphone-sales-slump-shares-slide\/95265239","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"95261344","title":"Twitter","entity_type":"IMAGES","seopath":"tech\/technology\/twitters-top-advertisers-are-being-urged-to-avoid-site-if-musk-lowers-standards\/twitter","category_name":"Twitter\u2019s top advertisers are being urged to avoid site if Musk lowers standards","synopsis":"A Twitter logo hangs outside the company's San Francisco offices on Tuesday, Nov. 1, 2022. (AP Photo\/Noah Berger)","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-94356\/95261344.cms?width=150&height=112","link":"\/image\/tech\/technology\/twitters-top-advertisers-are-being-urged-to-avoid-site-if-musk-lowers-standards\/twitter\/95261344"}],"msid":95265405,"entity_type":"ARTICLE","title":"Twitter\u2019s top advertisers are being urged to avoid site if Musk lowers standards","synopsis":"The groups pressed companies including Apple Inc., Best Buy Co., Coca-Cola Co. and Verizon Communications Inc. in a letter to their chief executive officers Tuesday to commit to stop advertising on Twitter if Musk allows hate speech, misinformation and conspiracy theories to flourish on the platform.","titleseo":"telecomnews\/twitters-top-advertisers-are-being-urged-to-avoid-site-if-musk-lowers-standards","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"Bloomberg","artdate":"2022-11-03 07:46:22","lastupd":"2022-11-03 07:47:32","breadcrumbTags":["twitter","twitter advertisers","musk twitter deal","elon musk","procter","International","verizon communications inc.","walt disney co."],"secinfo":{"seolocation":"telecomnews\/twitters-top-advertisers-are-being-urged-to-avoid-site-if-musk-lowers-standards"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-11-03" data-index="article_1">

Twitter的高级广告商正在敦促避免网站如果麝香降低标准

团体敦促公司包括苹果(aapl . o:行情),百思买公司,可口可乐公司和Verizon Communications Inc .)周二在一份写给他们的首席执行官提交停止广告在Twitter上如果麝香允许仇恨言论,错误信息和阴谋论蓬勃发展的平台。

布隆伯格

更新于2022年11月3日07:47点坚持

Twitter Inc .。顶尖的广告被数十个团体敦促抵制这个平台如果新的亿万富翁Elon Musk降低安全标准的内容。

组按公司包括苹果(aapl . o:行情),百思买公司。,可口可乐有限公司和Verizon Communications Inc .)在一个信他们的首席执行官周二承诺停止广告推特如果麝香允许仇恨言论,错误信息和阴谋论蓬勃发展的平台。

”Elon Musk是一位古怪的亿万富翁承诺回滚关键保障推特已经到位,replatform极端分子一再喷出仇恨,煽动暴力,破坏了我们的民主,”妮可·吉尔说,数字版权集团的联合创始人兼执行董事负责技术,帮助组织倡议。

“广告商有权力和责任追究他的责任,他们必须为自己的品牌——不仅安全,但对于我们现在摇摇欲坠的信息生态系统的完整性,”吉尔说。

请求从40多激进组织签署了这封信前几天,麝香控制了Twitter后漫长的法律纠纷。

Twitter代表没有立即回复记者的置评请求周二下午。

他以440亿美元收购了该平台在10月28日,开始在周末对其业务进行全面改革。Twitter冻结一些员工访问内部工具用于内容节制和其他策略实施,彭博新闻报道。乐动扑克

麝香已承诺恢复从Twitter账户有争议的人物被停职,包括前总统唐纳德·特朗普,他拉开了平台后,1月6日,2021年,袭击美国国会大厦。

自从他接管,波的仇恨言论横扫了这个平台,彭博新闻社报道,包括种族侮辱的使用激增1700%。乐动扑克麝香也分享链接揭穿阴谋论了众议院议长南希·佩洛西的丈夫,谁是暴力攻击入侵者上周在旧金山夫妇的家里。链接的微博随后被删除。

麝香的混战的Twitter削弱了企业广告客户的利益,他们通常寻求确保广告不要跑和仇恨言论、暴力威胁或其他惊人的帖子,组织维护的信息20财富500强公司的ceo。广告占大约90%的Twitter的收入。

“我们,签名者组织,叫你通知麝香和公开承诺,你将停止所有广告在Twitter上如果他按照他的计划破坏全球品牌安全和社区标准,包括改造内容适度,“团体,其中包括数字版权组织新闻自由和访问,在信中写道。

Twitter的广告还包括Amazon.com Inc .。,Comcast Corp .),华特-迪士尼公司。,默克公司。、联合利华百事可乐。,宝洁有限公司,元平台公司。,字母(aapl . o:行情)。谷歌。