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<\/span><\/figcaption><\/figure> Mumbai: On the heels of telecom tariffs<\/a> going up steeply, Star India<\/a> chairman Uday Shankar<\/a> on Tuesday expressed hope data prices<\/a> will not become \"unaffordable\" and that content consumption will keep growing.

Beginning this month, the three private telcos hiked tariffs for prepaid customers, which constitute a large majority of over 95 percent, by a steep 40 percent after holding the rates at rock bottom levels for nearly five years. The move can help the bleeding operators to some extent in shoring up revenue.

\"...data prices have come down from historical levels-- from a couple of dollars per GB to barely 2-3 cents a GB now. It is not going to go back to an unaffordable level,\" Shankar said confidently.

He was speaking to reporters after launching the consumption trends on its digital platform 'Hotstar', which revealed smaller centres are driving consumption on the back of cheap data.

Meanwhile, the entertainment industry veteran who started off as a journalist, also went public with his disappointment with the new TV audience measurement under Broadcast Audience Research Council.

\"One big limitation in the present measurement system is that it is still not doing justice to what is happening now--how people are consuming,\" he said, adding the issue is also about \"data credibility\".

Stating that the present data can be \"extrapolated, interpolated and mutilated\", he said there is a need for a better system that is scientific, robust and transparent.

He also hit out against branded content and in-film advertising, terming it as \"crass commercialisation\" which \"taints\" and \"sullies\" the experience.

\"There are better ways of making money. We have to be very active and dynamic in asset monetisation. But you don't have to sully the experience,\" he said.

Meanwhile, data on Hotstar viewership shared by the network claimed that there were days when daily viewership touched 300 million during a cricket matches, and on average above 200 million on other days. The app downloads has touched 400 million.

As much as 63 percent of Hotstar users are from non- metros and 45 percent of all users are women.

Shankar defended his pricing model of offering some content free and others for a fee saying this has worked well, and creut\nonceded that they had not planned for such a high consumption of data as he expects three-fourths of data consumpiton will be through mobiles soon.<\/body>","next_sibling":[{"msid":72460019,"title":"Technology startups from Israel's Silicon Wadi have found a fertile ground in India","entity_type":"ARTICLE","link":"\/news\/technology-startups-from-israels-silicon-wadi-have-found-a-fertile-ground-in-india\/72460019","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":72461322,"entity_type":"ARTICLE","title":"Uday Shankar hopes telecom tariff hike not to roil data intake","synopsis":"On the heels of telecom tariffs going up steeply, Star India chairman Uday Shankar on Tuesday expressed hope data prices will not become \"unaffordable\" and that content consumption will keep growing. ","titleseo":"telecomnews\/uday-shankar-hopes-telecom-tariff-hike-not-to-roil-data-intake","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2019-12-10 20:54:20","lastupd":"2019-12-10 21:01:06","breadcrumbTags":["telecom tariffs","star india","Uday Shankar","data prices","People movement","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/uday-shankar-hopes-telecom-tariff-hike-not-to-roil-data-intake"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2019-12-10" data-index="article_1">

Uday Shankar希望电信关税上调不扰乱数据摄入

的电信关税大幅上升,印度明星主席Uday Shankar周二表示希望数据价格不会成为“买不起”,内容消费将保持增长。

  • 更新于2019年12月10日09:01点坚持
孟买:高跟鞋的电信的关税急剧上升,星空集团印度公司主席Uday Shankar周二表达了希望数据的价格不会成为“买不起”,内容消费将保持增长。

从本月开始,三家私人电信公司提高关税预付客户,构成大部分超过95%,陡峭的40%后的利率近五年来的最低水平。此举可以帮助止血运营商一定程度上提振收入。

“…数据价格从历史水平——从几美元每GB仅2 - 3美分GB。这不是回到一个无法承受的水平,”Shankar自信地说。

广告
发射后对记者说他消费趋势的数字平台“Hotstar”,显示小中心推动消费的廉价的数据。

与此同时,娱乐行业资深人士开始作为一名记者,还公开了他的失望与新电视观众测量下广播观众研究委员会。

“一个大的限制在当前测量系统是仍然不做正义现在正在发生什么,人们如何消费,”他说,添加问题也是关于“数据可信度”。

说明目前的数据可以外推插值和肢解,他说需要一个更好的系统科学、健壮的和透明的。

他还反对品牌内容和在电影广告,极其严重的是“粗鲁的商业化”,“污染”和“玷污”经验。

“有更好的方法来赚钱。我们必须非常活跃和动态资产货币化。但你没有玷污的经验,”他说。

同时,Hotstar收视率数据共享的网络声称,日子每天收视率感动有3亿在板球比赛中,和其他平均超过2亿天。应用程序下载已经触及4亿。

多达63%的从非地铁Hotstar用户和45%的所有用户是女性。

广告
Shankar辩护他的定价模型提供一些内容的自由和其他收费说这工作得很好,和creut onceded他们没有计划在如此高的消费数据,他预计四分之三的数据consumpiton很快就会通过手机。
  • 发布于2019年12月10日下午08:54坚持
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\"\"
<\/span><\/figcaption><\/figure> Mumbai: On the heels of telecom tariffs<\/a> going up steeply, Star India<\/a> chairman Uday Shankar<\/a> on Tuesday expressed hope data prices<\/a> will not become \"unaffordable\" and that content consumption will keep growing.

Beginning this month, the three private telcos hiked tariffs for prepaid customers, which constitute a large majority of over 95 percent, by a steep 40 percent after holding the rates at rock bottom levels for nearly five years. The move can help the bleeding operators to some extent in shoring up revenue.

\"...data prices have come down from historical levels-- from a couple of dollars per GB to barely 2-3 cents a GB now. It is not going to go back to an unaffordable level,\" Shankar said confidently.

He was speaking to reporters after launching the consumption trends on its digital platform 'Hotstar', which revealed smaller centres are driving consumption on the back of cheap data.

Meanwhile, the entertainment industry veteran who started off as a journalist, also went public with his disappointment with the new TV audience measurement under Broadcast Audience Research Council.

\"One big limitation in the present measurement system is that it is still not doing justice to what is happening now--how people are consuming,\" he said, adding the issue is also about \"data credibility\".

Stating that the present data can be \"extrapolated, interpolated and mutilated\", he said there is a need for a better system that is scientific, robust and transparent.

He also hit out against branded content and in-film advertising, terming it as \"crass commercialisation\" which \"taints\" and \"sullies\" the experience.

\"There are better ways of making money. We have to be very active and dynamic in asset monetisation. But you don't have to sully the experience,\" he said.

Meanwhile, data on Hotstar viewership shared by the network claimed that there were days when daily viewership touched 300 million during a cricket matches, and on average above 200 million on other days. The app downloads has touched 400 million.

As much as 63 percent of Hotstar users are from non- metros and 45 percent of all users are women.

Shankar defended his pricing model of offering some content free and others for a fee saying this has worked well, and creut\nonceded that they had not planned for such a high consumption of data as he expects three-fourths of data consumpiton will be through mobiles soon.<\/body>","next_sibling":[{"msid":72460019,"title":"Technology startups from Israel's Silicon Wadi have found a fertile ground in India","entity_type":"ARTICLE","link":"\/news\/technology-startups-from-israels-silicon-wadi-have-found-a-fertile-ground-in-india\/72460019","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":72461322,"entity_type":"ARTICLE","title":"Uday Shankar hopes telecom tariff hike not to roil data intake","synopsis":"On the heels of telecom tariffs going up steeply, Star India chairman Uday Shankar on Tuesday expressed hope data prices will not become \"unaffordable\" and that content consumption will keep growing. ","titleseo":"telecomnews\/uday-shankar-hopes-telecom-tariff-hike-not-to-roil-data-intake","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2019-12-10 20:54:20","lastupd":"2019-12-10 21:01:06","breadcrumbTags":["telecom tariffs","star india","Uday Shankar","data prices","People movement","MVAS\/Apps"],"secinfo":{"seolocation":"telecomnews\/uday-shankar-hopes-telecom-tariff-hike-not-to-roil-data-intake"}}" data-news_link="//www.iser-br.com/news/uday-shankar-hopes-telecom-tariff-hike-not-to-roil-data-intake/72461322">