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\n KOLKATA: Telecom operator Uninor<\/a> faces challenges because it is a small player in an intensely competitive market, with just 2G spectrum in a country which is on the cusp of a data revolution, according to Sigve Brekke<\/a>, who has been named chief executive of the Gurgaon-based firm's Norwegian parent Telenor Group<\/a>.<\/p>\n \n\t\"There are new challenges on the horizon: We are still a smaller player in a competitive, rapidly digitising Indian market. Despite only running network on 2G, we have made a commitment - to bring internet for all. We have to fight way above our weight class,\" Brekke, Telenor's Asia head and a former India CEO, wrote in an article for ET.<\/p>\n \n\tUninor operates in six of India's 22 telecom service areas, serves 46 million subscribers using 2G technology and has plans to connect 50% of its customers to the internet by the end of 2017. It, however, needs to make a decisive move on data growth in India, given that it doesn't have 3G spectrum and 4G is still some way from wide-scale adoption.<\/p>\n \n\tExperts said Uninor's failure to win high-speed data airwaves in the March 2015 auction potentially make it a prime candidate for inking a spectrum trading and sharing pact with a holder of liberalised data spectrum once the guidelines are ratified by the Cabinet. The telecom department recently gave final clearance to rules on sharing and trading of airwaves, and is likely to seek Cabinet approval by the end of this month.<\/p>\n \n\t\"Any spectrum trading and sharing opportunities will depend on the notification and the guidelines and details thereon,\" a Uninor spokesperson said in an emailed response to ET's query on whether the company would explore a spectrum trading and sharing pact in the near future.<\/p>\n \n\tBrekke wrote Uninor had identified \"information services, messaging and social media applications were the most demanded internet services\". He said Uninor had also \"found ways to make those work on 2G technology on less advanced devices and at affordable prices\".<\/p>\n \n\tHowever, experts said this won't suffice for Uninor to stay relevant in a market with surging data growth on 3G and ongoing and impending 4G offerings.<\/p>\n \n\tEarlier this year, Uninor CEO Vivek Sood had said that 2015 will be a year when the company needs to upgrade its networks to support the surging data-driven traffic. He had told ET that Uninor was evaluating different options to get additional spectrum.<\/p>\n\n<\/body>","next_sibling":[{"msid":47696736,"title":"Vodafone raises Rs 7,700 crore in domestic market","entity_type":"ARTICLE","link":"\/news\/industry\/vodafone-raises-rs-7700-crore-in-domestic-market\/47696736","category_name":null,"category_name_seo":"industry"}],"related_content":[],"msid":47696583,"entity_type":"ARTICLE","title":"Uninor will have to punch way above its weight to stay in the fight: Telenor's Sigve Brekke","synopsis":"Sigve Brekke says Uninor is a small player in competitive mkt poised for a data revolution","titleseo":"industry\/uninor-will-have-to-punch-way-above-its-weight-to-stay-in-the-fight-telenors-sigve-brekke","status":"ACTIVE","authors":[{"author_name":"Kalyan Parbat","author_link":"\/author\/4437\/kalyan-parbat","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/4437.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":4437,"author_name":"Kalyan Parbat","author_seo_name":"kalyan-parbat","designation":"Assistant Telecom Editor at the Level of Senior Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-06-16 23:59:56","lastupd":"2015-06-17 11:22:18","breadcrumbTags":["industry","Uninor","Telenor group","Sigve Brekke"],"secinfo":{"seolocation":"industry\/uninor-will-have-to-punch-way-above-its-weight-to-stay-in-the-fight-telenors-sigve-brekke"}}" data-authors="[" kalyan parbat"]" data-category-name="Industry" data-category_id="18" data-date="2015-06-16" data-index="article_1">
加尔各答:电信运营商Uninor面临挑战,因为它是一个小角色在一个竞争激烈的市场中,只有2 g频谱在中国革命处于该阶段的数据,根据Sigve布莱克首席执行官,他一直叫Gurgaon-based挪威公司的母公司挪威电讯集团。 “地平线上有新的挑战:我们仍然是一个小球员在竞争,迅速数字化的印度市场。尽管只在2 g网络运行,我们承诺,将互联网。我们必须战斗远高于我们的体重类,”布莱克,Telenor的亚洲主管和印度前首席执行官等在一篇文章中写道。 Uninor运营六个印度22的电信服务领域,服务4600万用户使用2 g技术和计划将其50%的客户连接到互联网在2017年底。然而,它需要做出决定性的移动数据增长在印度,因为它没有3 g频谱和4 g仍广泛采用的一些方法。 专家说Uninor未能赢得高速数据广播在2015年3月拍卖可能会使它成为一个主要候选人签署一个频谱交易和频谱共享协议持有人的开放数据一旦指南由内阁批准。电信部门最近最终间隙电波分享和交易规则,并有可能寻求内阁批准这个月底。 “任何频谱交易和共享机会取决于通知和指导方针和细节,“Uninor发言人在电子邮件回复说等的查询该公司是否会探索频谱交易和共享协议在不久的将来。 布莱克写道Uninor发现“信息服务、消息传递和社交媒体应用程序是最要求互联网服务”。他说Uninor也“发现方法让那些工作在2 g技术更先进的设备和负担得起的价格”。 然而,专家说这不会满足Uninor待相关在3 g市场激增的数据增长和持续的和即将到来的4 g服务。 今年早些时候,Uninor CEO Vivek Sood说,2015年将是公司一年需要升级其网络支持激增的数据驱动的交通。他告诉ET Uninor评估不同的选项来得到额外的频谱。
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