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<\/span><\/figcaption><\/figure> The union government is devising a new incentive-driven BPO policy<\/a>, inspired by internet companies like Amazon and MakeMyTrip<\/a> that hire customer service associates who work-from- home in small towns, to create large scale employment for skilled workers excluded from the formal workforce including women or those based outside the country’s metropolitan areas.

The policy<\/a>, approved by Ravi Shankar Prasad<\/a>, minister for electronics and IT, offers monetary incentives to companies that create such jobs with an aim to generate employment for over 50,000 people in the next three years, according to a senior government official who briefed ET on the plans.

“The policy is expected to be rolled out over the next three to four months after consideration by a committee under Niti Aayog,” a top official told ET. “This is unchartered territory, we want to mainstream it,” the person said.

The ministry has studied the business model of firms such as Amazon, Makemytrip and Ctrip in China, which employs close to 16,000 people through this model. Ministry of Electronics & Information Technology (Meity) officials have also visited Amazon’s Indore-based facility to understand the process, sources said.

“Under the new policy, the incentives will be given to not just the employers but also the employees,” said the official adding that Rs. 50,000 will be provided for each new job created

An outlay of Rs. 270 crore has been earmarked for this policy, which is the second version of the India BPO Promotion Scheme launched by the Narendra Modi<\/a> government during its first term in office.

Industry members consulted by the government have been “quite welcoming” of the idea, according to the official cited above. Apart from providing career opportunities for women, the differently abled and the youth, the model offers companies significant reduction in cost of operations.

BPO industry veteran Raman Roy<\/a> said the next million jobs will come from models like these and from the non-metro areas of the country.

\"The intention of the government is very noble but the devil is in the detail,” said Roy, who is the chairman and managing director of Quattro, a BPO company. “A lot of underlying infrastructure such as seamless internet connectivity has to be created along with change in laws that allow such operations from home,” he said

In a bid to encourage more start-ups to embrace this business model, the government has stipulated a minimum turnover criteria of Rs 1 crore for a minimum of 50 seats. “The financial qualification criteria has been kept at the bare minimum so that more and more small enterprises and start-ups can gain from the incentives under the scheme,” said the official.

A firm which has a turnover of over Rs.25 crore can bid for a maximum of 5,000 seats.

Government officials are hopeful that companies will be adopt this work -from -home model as it reduces their cost of operations drastically as they won’t need to “spend on large real-estate, huge servers or other infrastructure services..”

MakeMyTrip offers a holiday experts programme to customers, which has been run by women who work remotely, both in the metros and outside, for over seven years now.

\"With infrastructure and resource optimization benefit on one side, the programme contributes to about 50 % of the total holiday’s revenue at MakeMyTrip,” said the company’s India CEO Rajesh Magow. The total gross transaction value under this programme was at Rs. 500 crore for the last financial year, he added.

Online retail major Amazon, which offers a Virtual Customer Service (VCS) programme said that it has deployed a recruitment strategy focused on attracting women who could not continue their professional career due to personal considerations like marriage or maternity.

This has helped Amazon’s achieve a gender diversity ratio of 52% as of June 2019.

“For homemakers, stay-at-home parents, young adults and new mothers, VCS is an opportunity to earn a sustainable income without the stress of long commutes, traffic congestions, and other challenges,\" said Akshay Prabhu, director of customer service at Amazon India.
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联盟政府的业务流程外包政策眼睛大规模就业

批准的政策,Ravi Shankar Prasad,电子和部长,提供货币激励措施,鼓励企业创建工作,目的是创造就业超过50000人在未来三年

Surabhi阿加瓦尔
  • 发布于2019年8月3日上午十一14坚持
联邦政府正在制定一个新政策刺激业务流程外包政策,像亚马逊这样的灵感来自互联网公司MakeMyTrip雇佣客服同事工作——家庭在小城镇,创建大规模就业对熟练工人排除在正式的员工包括妇女或那些国外的大城市。

的政策批准的,Ravi Shankar普拉萨德电子和部长,提供货币激励措施,鼓励企业创建工作,目的是创造就业超过50000人在未来三年内,根据一位高级政府官员向等介绍了计划。

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“政策预计将推出在未来三到四个月后考虑镍钛Aayog领导的调查委员会,”一位高级官员告诉ET。“这是一个未知领域,我们希望主流,”这位人士说。

中国研究公司如亚马逊的商业模式,Makemytrip和携程网在中国雇佣了近16000人通过这个模型。电子与信息技术(Meity)官员们还参观了亚马逊Indore-based设施的了解过程中,消息人士说。

“在新政策下,激励不仅会给雇主雇员,“说官方的Rs。50000将提供给每个新创建的工作

Rs的费用。270卢比的资金已被指定用于这一政策,这是第二个版本的印度BPO发起的促销方案莫迪政府在其第一个任期。

行业成员咨询政府已经“非常欢迎”的理念,根据官方引用。除了为妇女提供就业机会,残疾的青年,该模型提供了企业在运营成本显著降低。

业务流程外包行业资深拉曼罗伊说下一个百万就业将来自这些模型和等非大都市地区的国家。

广告
“政府的意图是非常高贵但魔鬼藏在细节之中,”罗伊说,谁是Quattro的董事长兼总经理,业务流程外包公司。“很多底层基础设施如创建无缝的网络连接以及改变法律允许这样的操作在家里,”他说

为了鼓励更多企业接受这种商业模式,政府规定最低营业额1卢比的标准至少50个席位。“金融资格标准一直保持在最低限度,使越来越多的中小企业和创业公司该方案可以获得奖励,”官员说。

公司营业额已超过Rs.25卢比可以收购最多5000个席位。

政府官员希望,公司将采取这项工作从分离聚合模型尽可能减少运营成本大大不需要“花在大的房地产,巨大的服务器或其他基础设施服务……”

MakeMyTrip提供假日专家项目客户,已由远程工作的女性,在地铁和外,超过七年了。

一边“与基础设施和资源优化效益,该项目贡献约50%的总节日MakeMyTrip的收入,“印度公司的首席执行官Rajesh Magow说。这个项目下的总交易总额在Rs。去年财政年度500卢比,他补充说。

亚马逊在线零售主要提供一个虚拟的客户服务(VCS)项目表示,它已经部署了一个招聘策略集中在吸引女性不能继续职业生涯因个人因素如结婚或生育。

这已经帮助亚马逊实现性别多样性比2019年6月的52%。

“家庭主妇,全职父母,年轻人和新妈妈,风投一个可持续的收入是一个机会没有长途通勤的压力,交通拥挤,和其他挑战,”阿卡什您正在说,亚马逊的客户服务主管印度。
  • 发布于2019年8月3日上午十一14坚持
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\"\"
<\/span><\/figcaption><\/figure> The union government is devising a new incentive-driven BPO policy<\/a>, inspired by internet companies like Amazon and MakeMyTrip<\/a> that hire customer service associates who work-from- home in small towns, to create large scale employment for skilled workers excluded from the formal workforce including women or those based outside the country’s metropolitan areas.

The policy<\/a>, approved by Ravi Shankar Prasad<\/a>, minister for electronics and IT, offers monetary incentives to companies that create such jobs with an aim to generate employment for over 50,000 people in the next three years, according to a senior government official who briefed ET on the plans.

“The policy is expected to be rolled out over the next three to four months after consideration by a committee under Niti Aayog,” a top official told ET. “This is unchartered territory, we want to mainstream it,” the person said.

The ministry has studied the business model of firms such as Amazon, Makemytrip and Ctrip in China, which employs close to 16,000 people through this model. Ministry of Electronics & Information Technology (Meity) officials have also visited Amazon’s Indore-based facility to understand the process, sources said.

“Under the new policy, the incentives will be given to not just the employers but also the employees,” said the official adding that Rs. 50,000 will be provided for each new job created

An outlay of Rs. 270 crore has been earmarked for this policy, which is the second version of the India BPO Promotion Scheme launched by the Narendra Modi<\/a> government during its first term in office.

Industry members consulted by the government have been “quite welcoming” of the idea, according to the official cited above. Apart from providing career opportunities for women, the differently abled and the youth, the model offers companies significant reduction in cost of operations.

BPO industry veteran Raman Roy<\/a> said the next million jobs will come from models like these and from the non-metro areas of the country.

\"The intention of the government is very noble but the devil is in the detail,” said Roy, who is the chairman and managing director of Quattro, a BPO company. “A lot of underlying infrastructure such as seamless internet connectivity has to be created along with change in laws that allow such operations from home,” he said

In a bid to encourage more start-ups to embrace this business model, the government has stipulated a minimum turnover criteria of Rs 1 crore for a minimum of 50 seats. “The financial qualification criteria has been kept at the bare minimum so that more and more small enterprises and start-ups can gain from the incentives under the scheme,” said the official.

A firm which has a turnover of over Rs.25 crore can bid for a maximum of 5,000 seats.

Government officials are hopeful that companies will be adopt this work -from -home model as it reduces their cost of operations drastically as they won’t need to “spend on large real-estate, huge servers or other infrastructure services..”

MakeMyTrip offers a holiday experts programme to customers, which has been run by women who work remotely, both in the metros and outside, for over seven years now.

\"With infrastructure and resource optimization benefit on one side, the programme contributes to about 50 % of the total holiday’s revenue at MakeMyTrip,” said the company’s India CEO Rajesh Magow. The total gross transaction value under this programme was at Rs. 500 crore for the last financial year, he added.

Online retail major Amazon, which offers a Virtual Customer Service (VCS) programme said that it has deployed a recruitment strategy focused on attracting women who could not continue their professional career due to personal considerations like marriage or maternity.

This has helped Amazon’s achieve a gender diversity ratio of 52% as of June 2019.

“For homemakers, stay-at-home parents, young adults and new mothers, VCS is an opportunity to earn a sustainable income without the stress of long commutes, traffic congestions, and other challenges,\" said Akshay Prabhu, director of customer service at Amazon India.
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