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美国消费电子产品制造商西屋电气进军印度，推出电视机

拥有约130年历史的西屋电气(Westinghouse)将在智能和非智能LED电视的入门级平价领域展开竞争。这款产品将只在电子商务平台亚马逊上出售。

  • PTI
  • 2021年9月29日18:50标准时间
美国消费电子品牌威斯汀豪斯电气公司已经进军印度市场，并推出了一系列的电视设置在这里。该品牌是与其印度授权合作伙伴合作来到这里的超级PlastronicsPvt Ltd (SPPL)与其签订了独家许可协议。

该品牌将进入平价市场LED电视SPPL在一份声明中表示，其目标是在明年年底前获得3-5%的市场份额。

根据授权合同，西屋电气的制造、品牌、设计、包装和零售供应链将由SPPL负责。

总部位于诺伊达的SPPL已经拥有了国际品牌的品牌授权，包括Blaupunkt, Thomson，柯达和White-Westinghouse。

SPPL副总裁帕拉维·辛格在评论这一发展时表示:“我们非常高兴能加入西屋电气这样一个值得信赖的品牌，它是美国著名的消费电子巨头。”

拥有约130年历史的西屋电气(Westinghouse)将在智能和非智能LED电视的入门级平价领域展开竞争。

这款产品将只在电子商务平台亚马逊上出售。

“我们目前与亚马逊的合作将发挥主导作用，使这些电视模式接触到数百万消费者。随着这款备受期待的产品在亚马逊上的推出，我们预计到明年年底，我们将在平价电视类别中获得3-5%的市场份额。”

西屋电视的全部系列将由SPPL在印度当地的制造单位生产。SPPL在印度有3家制造工厂，分别位于诺伊达、尤纳和查谟。

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US-based consumer electronics brand Westinghouse<\/a> Electric Corporation has forayed into the Indian market and has launched a range of its TV<\/a> sets here. The brand has come here in collaboration with its Indian licensing partner Super Plastronics<\/a> Pvt Ltd (SPPL) with whom it has entered into an exclusive licensing agreement.

The brand will operate into the affordable segment of the LED TV<\/a> and aims to gain a market share of 3-5% by the end of next year, SPPL said in a statement.

As per the licensing contract, Westinghouse's manufacturing, branding, designing, packaging, and retailing supply chain will be handled by SPPL.

<\/div><\/div>The Noida-based SPPL already has branding licence for international brands which includes Blaupunkt, Thomson, Kodak<\/a> and White-Westinghouse.

Commenting on the development, SPPL Vice-President Pallavi Singh said: \"We are enormously elated to onboard such a trustworthy brand like Westinghouse that is a well-famed as an American consumer electronics giant.\"

Westinghouse, the brand that has a legacy of around 130 years, would compete in the entry-level affordable segment of the smart and non-smart LED TV segment.

This would be exclusively available on the e-commerce platform Amazon.

\"Our prevailing collaboration with Amazon will play a predominant role to make these Television models reach millions of consumers. With this much-awaited launch on Amazon, we are expecting to additionally gain a market share of 3-5% of the affordable TV category by the end of next year,\" Singh added.

The entire range of Westinghouse TV would be manufactured locally in India by SPPL at its manufacturing units. SPPL has 3 manufacturing plants in India located in Noida, Una and Jammu.<\/div><\/div>
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