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观点:不是TikTok,微软可以不和

“TikTok试图收购美国资产,首席执行官萨提亚Nadella显示他的公司的野心所在。TikTok会给出1.6万亿美元的微软younger-skewing信徒的一个社交网络。"

  • 路透
  • 2020年12月10日08:25坚持
吉娜的分
旧金山:微软仍有病毒不开枪射击TikTok。这个软件巨头失去机会购买视频应用后中国所有者以国家安全为由被迫出售。但更好的适应可能游戏聊天服务不和最近据TechCrunch价值约70亿美元。这是更便宜,更少的政治色彩,为微软追逐新用户。

TikTok试图收购美国资产,首席执行官萨提亚Nadella显示他的公司的野心所在。TikTok会给出1.6万亿美元的微软younger-skewing信徒的一个社交网络。老板ByteDance决定而不是出售20%的股权甲骨文和沃尔玛,TikTok值约为600亿美元。今年9月,微软买了ZeniMax媒体热门游戏的“厄运”,为75亿美元。

不和谐提供一些微软错过了什么。用户在基于主题的聊天频道-称为服务器通过文本、语音、视频和照片,所有这些都可以在公共或私人。今年6月,网络由前游戏开发商与杰森锌每月有超过1亿的爱好者,去年同期的数字的两倍。TikTok大约七分之一的全球用户,但大致相同的微软的Xbox Live游戏服务。

有更多的比与TikTok重叠。以及游戏,不和在教育很普及,教师和学生使用它为远程学习和学习小组。不和可能看起来像一个面向消费者的消息传递服务版本的微软的团队。它还通过订阅而不是广告赚钱,这使它更接近微软自己的模型。微软以1380亿美元的现金,很容易负担得起纷争。

它需要一个协议。分析师已经预料到这个软件巨头收入增长超过10%根据Refinitiv未来三年。和追逐消费者带来自己的危险。不和后必须做损害控制白人至上主义者利用其平台计划的集会上,夏洛茨维尔弗吉尼亚,在2017年。社交网络不是微弱的心。如果是Nadella欲望的所在,不过,不和可能不是一个坏方法满足他们。

遵循和联系我们,脸谱网,Linkedin,Youtube
By Gina Chon
<\/strong>
SAN FRANCISCO: Microsoft<\/a> still has a shot at going viral without TikTok<\/a>. The software giant lost out on the chance to buy the video app after its Chinese owner was forced to sell on national security grounds. But a better fit may be gaming chat service Discord<\/a>, recently valued at about $7 billion according to TechCrunch. It's a cheaper, and less politically fraught, way for Microsoft to chase new users.

By trying to acquire the U.S. assets of TikTok, Chief Executive Satya Nadella showed where his firm's ambitions lie. TikTok would have given the $1.6 trillion Microsoft a social network of younger-skewing adherents. Owner ByteDance<\/a> decided to instead sell a 20% stake to Oracle<\/a> and Walmart in a deal that values TikTok at around $60 billion. In September, Microsoft bought ZeniMax Media<\/a>, owner of popular game \"Doom,\" for $7.5 billion.

Discord offers some of what Microsoft missed out on. Its users chat in topic-based channels - called servers - by text, voice, video and pictures, all of which can be public or private. In June, the network co-founded by former game developer Jason Citron had over 100 million monthly aficionados, twice the number it had a year earlier. That's around one-seventh of TikTok's global users, but roughly the same as Microsoft's Xbox Live gaming service.

<\/div><\/div>There's more overlap than with TikTok too. As well as gaming, Discord is gaining ground in education, where teachers and students use it for remote learning and study groups. Discord arguably looks like a consumer-facing version of Microsoft's Teams messaging service. It also makes money through subscriptions rather than advertisements, which puts it closer to Microsoft's own model. With $138 billion in cash, Microsoft can easily afford Discord.

Not that it needs a deal. Analysts already expect the software giant to grow revenue more than 10% for the next three years according to Refinitiv. And chasing consumers brings its own perils. Discord had to do damage control after white supremacists used its platform to plan a rally in Charlottesville, Virginia, in 2017. Social networking isn't for the faint hearted. If that's where Nadella's desires lie, though, Discord may not be a bad way to gratify them.
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