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“We understand that there is hoarding of top models of fast-moving brands, especially in the below $150 segment, in anticipation of a price rise,” said Upasana Joshi, an associate research manager at International Data Corporation, India.
None of the smartphone brands have yet officially increased the prices for their devices<\/a> except for Xiaomi<\/a>, which raised the price of the Redmi Note 8 by Rs 500 in February. However, offline retailers<\/a> in a few places are unofficially selling some devices<\/a> at a 2-3% premium, Joshi said.
“We are unable to fetch some models from wholesalers such as the Oppo Reno series, Oppo A1 and the Vivo V series besides Apple’s iPhone 11,” said a Delhi-based retailer who did not wish to be named. “But, we can’t increase price beyond a certain point as customers can easily buy the device online at the official price,” he added.
\n \n
Brands said while they had not yet seen any instance of hoarding, they would take action against anyone doing so.
“As of now, we have been able to meet the demand of the Indian consumer by ensuring consistent stock of most models. We try to avoid the situation where retailers need to hoard the supplies of our phones,” a Vivo spokesperson said in response to ET’s queries.
A Xiaomi<\/a> spokesperson rejected any possibility of hoarding, saying: “If such a thing would be happening, we would know by our daily sales reports.”
At Wuhan, the Chinese city that is the epicentre of the Covid-19 outbreak, major component factories are running at 40% of their capacity. Although the extended Lunar New Year holiday ended on February 9, workers still haven’t returned to work, according to reports.
Market intelligence firm TechArc estimates prices could rise 6-7% for top models of select brands if the disruption in supply chain continued at current levels.
“Buyers may be hit by price shocks during April-June as inventories will dry up by then due to lower imports on account of the extended Chinese New Year holiday in February,” TechArc research director Faisal Kawoosa said.
Though major Chinese brands including Xiaomi, Oppo, Vivo and OnePlus<\/a> assemble their devices within India, they are heavily dependent on China for parts such as display, battery, memory and printed circuit boards.
Besides these, Apple’s latest models including the iPhone XR and iPhone 11 are entirely shipped from China.
The brand does not modify prices as per demand-supply equation and thus the attempt to hoard becomes irrelevant, a person aware of company’s strategy said.
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“我们知道有囤积的顶级模特快速移动的品牌,尤其是在150美元以下,价格上涨的预期,“Upasana Joshi说,助理研究经理国际数据公司,印度。
没有一个智能手机品牌尚未正式增加了他们的价格设备除了小米,红米注意8的价格提高了Rs 500年2月。然而,离线零售商在一些地方非正式出售一些设备在2 - 3%的溢价,Joshi说。
“我们无法获取一些模型等批发商朋友雷诺系列,同僚A1和体内V系列除了苹果的iPhone 11日”表示,德里零售商不愿具名。“但是,我们不能增加价格超过某一临界点后,客户可以很容易地购买设备在线官方价格,”他补充道。
品牌表示,尽管他们还没有看到任何囤积的实例,他们将采取行动对任何人这样做。
“到目前为止,我们已经能够满足需求的印度消费者确保一致的大多数模型的股票。我们尽量避免零售商的情况需要囤积的物资手机,体内的一位发言人说:“在回应等的查询。
一个小米发言人拒绝任何囤积的可能性,他说:“如果这样的事情会发生,我们就会知道我们的日常销售报告。”
在武汉,中国城市Covid-19爆发的中心,主要组件工厂容量的40%。虽然延长春节假期结束在2月9日,工人还没有回到工作岗位,据报道。
市场情报公司TechArc估计价格可能会上升6 - 7%的顶级模特选择品牌如果在供应链中断继续在当前水平。
“买家可能受到价格冲击在4 - 6月因进口降低库存将干涸的延长春节假期今年2月,“TechArc研究室主任费萨尔Kawoosa说。
尽管中国主要品牌包括小米、同僚、活体和OnePlus在印度组装设备,它们严重依赖中国等部分显示、电池、内存和印刷电路板。
除了这些,苹果最新的模型包括iPhone XR和iPhone 11是完全从中国发货。
品牌不修改价格按供求关系方程,从而试图囤积变得无关紧要,人意识到公司的战略。
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