![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
\"We had invested around Rs 100 crore in November 2016, then till March 2018, we have invested over Rs 200 crore more in this manufacturing facility. We are looking to further expand this unit in near future,\" said Nipun Marya, director of brand strategy at Vivo India.
“There's a plan to create more capacity under the new expansion, including more SMT<\/a> lines,” he added.
\n \n
Vivo's bigger rivals Samsung<\/a> and Xiaomi<\/a> have already expanded their manufacturing facilities to create capacity in the last two quarters, which will allow them to offer devices<\/a> cheaper besides helping them to go to the market faster.
\n \n
Xiaomi had expanded its manufacturing facilities in India, and now has six manufacturing facilities for smartphones and one unit for power banks spread across Andhra Pradesh, Tamil Nadu and Noida (UP). Its component partner, Holitech, had last week finalized plans for a new plant at Tirupati with an investment of $200 million (Rs 1400 crore) to locally produce camera modules, touchscreen panels, TFT (thin film transistors), flexible printed circuits and fingerprint modules exclusively for Xiaomi.
Samsung, on the other hand, had also launched its new mobile phone manufacturing facility in Noida to double its current capacity for mobile phones in Noida from 68 million units a year to 120 million units a year.
Vivo, on its part, has also just finished the second phase of manufacturing expansion by investing over Rs 200 crore to set up a surface-mount technology (SMT) unit for printed circuit boards (PCB) assembly in the Greater Noida facility, taking the overall manufacturing-related investment to over Rs 300 crore in India.
The smartphone maker is already making its high-end camera phone \"NEX\" along with other models at the unit, which has a production capacity of \"Finished Good Assembly\" of 2 million per month whereas SMT production is 1.8 million per month. Currently, Vivo has more than 5000 dedicated personnel working at the Greater Noida manufacturing facility, providing end to end products.
\"From manufacturing the PCB, assembling the device and production of accessories including earphones, battery etc through our partners, the Greater Noida facility in is already manufacturing almost all essential parts for our mobiles,\" Marya said.
Vivo was previously in touch with the Uttar Pradesh government to further invest Rs 2,000 crore to build a separate manufacturing complex and had asked for 200 acres of land.
\"Yes, the Tech Park is work in progress and we will soon be revealing further information about this investment in the months to come. This campus, like the Greater Noida facility, will serve as another testament to our focus in the Indian market,\" Marya said.
Vivo has made a strong comeback in the quarter ended June after suffering a decline in its smartphone market share in the previous quarter. It attributed its improved performance in India to its broader new strategy to become an all-segment player. Vivo cornered 12% market share in the April-June quarter of 2018, more than doubling its share from 5.8% in the previous quarter, according to data from Counterpoint Research.
Marya, citing GfK data, claimed that Vivo was the number one player in the Rs 20,000-Rs 30,000 price category with over 50% market share, and had over 60% share in the Rs 20,000-Rs 25,000 price segment. “We want to ensure that we are putting right inputs in operations to get right output such as gaining market share,” he added.
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体内扩大诺伊达智能手机工厂;说计划更大的“科技公园”还在
体内的更大的竞争对手三星和小米已经扩大生产设施创造能力在过去的两个季度,这将允许他们提供设备便宜除了帮助他们去市场更快。
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“我们投资100卢比左右2016年11月,然后直到2018年3月,我们已经投入了超过200卢比的制造工厂。我们希望进一步扩大本单位在不久的将来,“他玛丽亚说,品牌战略主管Vivo印度。
“有一个计划创造更多新扩张能力,包括更多SMT行,”他补充道。
体内的更大的竞争对手三星和小米已经扩大了他们的生产设施创造能力在过去的两个季度,这将允许他们报价吗设备除了帮助他们去市场便宜更快。
小米有扩大生产设施在印度,现在有6个生产设施为智能手机和一个单位权力银行分布在安得拉邦,泰米尔纳德邦和诺伊达()。Holitech组件合作伙伴,上周在Tirupati完成新工厂的计划投资2亿美元(1400卢比)本地生产相机模块,触摸屏面板、TFT(薄膜晶体管),挠性印制电路和指纹模块专门为小米。
三星,另一方面,也推出了新的手机制造工厂在诺伊达双当前手机在诺伊达的能力从每年6800万辆至1.2亿辆。
体内,在其部分,也刚刚完成第二阶段的制造业扩张投资超过200卢比建立表面装配技术(SMT)单位印刷电路板(PCB)装配在大诺伊达设备,接管整个生产方面投资300卢比在印度。
智能手机制造商已经使其高端拍照手机“NEX”以及其他模型单元,具有生产能力每月200万年“完成了好大会”而SMT生产是每月180万元。目前,体内有5000多个专门的工作人员在大诺伊达制造厂,提供端到端产品。
“从制造业PCB组装设备和生产的配件包括耳机,电池等通过我们的合作伙伴,大诺伊达工厂已经制造几乎所有重要的部分我们的手机,”玛丽亚说。
体内之前联系北方邦政府进一步投资2000卢比来构建一个单独的制造复杂,曾要求200英亩的土地。
“是的,科技公园是在进步工作,我们很快就会透露更多的信息关于这个在未来几个月的投资。这校园,像大诺伊达设备,将成为另一个证明我们的重点在印度市场,”玛丽亚说。
体内有卷土重来的季度截至6月因其智能手机市场份额下降前一个季度。由于其改进的性能在印度更广泛的新战略成为all-segment球员。体内占据了12%的市场份额2018年4 - 6月季度,一倍以上份额从上季度的5.8%,根据对应的数据研究。
玛丽亚,GfK数据,声称体内是头号球员Rs 20000 - 30000卢比的价格类别拥有超过50%的市场份额,并且有超过60%的Rs 20000 - 25000卢比的价格段。“我们希望确保我们正在正确的输入等操作得到正确的输出获得市场份额,”他补充道。
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