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NEW DELHI: Chinese smartphone maker<\/a> Vivo<\/a> said that it will invest Rs 1600 crore more by 2023 as part of its total proposed investment of Rs 7500 crore to significantly expand local manufacturing capabilities to kick off exports to other countries.
\"We will begin exports from India manufacturing units in 2022. We are currently evaluating the demand globally. ,” Paigham Danish<\/a>, Director Business Strategy, vivo India<\/a> told ET. “The new investment will also double our annual production capacity from 120 million in future. India will be one of the export hubs for us globally.”
Vivo, which has seven manufacturing facilities globally, will immediately increase its annual production capacity from 50 million to 60 million units in 2022.
Vivo already made Rs 1900 crore investment in India till 2021 towards establishing and expanding its manufacturing unit.
Danish said that Vivo’s new manufacturing facility in Greater Noida is also being set up as part of the investment. The brand had previously acquired 169 acres of land for the new facility.
The handset brand will also increase local sourcing of components like chargers and displays. “We want the entire component ecosystem to grow in India for our products. Vivo plans to invest in local sourcing.”
Danish said that Vivo will increase charger localization to 75% by 2024 from the current 60% and also plans to source 65% displays locally by 2023.
He said that 98% of the brand’s level 2 offline distributors are Indians.
Notably, the Indian government is already in a process to push smartphone makers like Oppo and Vivo to stop operating through their Chinese partners for distribution, and leverage local companies instead, ET reported in October.
Danish, however, didn’t offer any update on the issue of Chinese distributors.
The executive claimed that Vivo held 25% market share in 2021 while its average selling point or ASP grew 20% in offline retail. The company has 70,000 retailers in India.
As per IDC data, Vivo was at the third position in 2021 with a shipment decline of 6% YoY, though it continued to lead with a 28% share of offline channel shipments in 2021.
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体内开始智能手机从印度出口;到2023年投资1600卢比
“我们将在2022年开始从印度出口制造单位。我们目前正在评估全球的需求。”,Paigham丹麦商业策略,体内印度告诉ET。”新投资也将加倍年生产能力从1.2亿年的未来。印度将成为全球出口中心给我们的。”
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新德里消息:中国智能手机制造商 体内说,它将在2023年投资1600卢比作为总投资计划的一部分,7500卢比大幅扩大当地制造能力开始出口到其他国家。
“我们将在2022年开始从印度出口制造单位。我们目前正在评估全球的需求。”,Paigham丹麦主管业务战略,体内印度告诉ET,“新投资也将加倍年生产能力从1.2亿年的未来。印度将成为全球出口中心给我们的。”
体内,全球有7个生产设施,将立即增加其年生产能力从5000万年到2022年的6000万辆。
体内已经在印度投资1900卢比到2021对建立和扩大生产单位。
丹麦大诺伊达说,体内的新生产设施也被设置为投资的一部分。品牌此前收购了169英亩的土地为新设施。
组件的手机品牌也将增加本地采购充电器和显示器。“我们希望整个组件生态系统生长在印度的产品价格。体内计划投资在当地采购。”
丹麦说,体内会增加充电器定位从目前的60%到2024年的75%和还计划在本地显示到2023年的65%。
他说,98%的离线品牌的二级分销商是印第安人。
过程中值得注意的是,印度政府已经推动智能手机制造商像朋友和体内停止操作通过他们的中国合作伙伴分布,并利用当地公司相反,10月份等报道。
丹麦,然而,在这个问题上没有提供任何更新的中国经销商。
执行声称Vivo持有25%的市场份额在2021年其平均卖点或ASP在线下零售增长了20%。该公司在印度有70000个零售商。
Vivo根据IDC的数据,是在2021年的第三种立场装运将同比下降6%,尽管它继续领先28%的份额2021年线下渠道出货。
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