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\"\"MUMBAI: Vodafone<\/a> India and Idea<\/a> Cellular, India’s second-and thirdranked telcos that are merging, are working on a new name and brand identity<\/a> for the combined entity, which may come into effect a year after the transaction closes, people familiar with the matter said.
\n
\n“There will be a new brand identity — work has started on it,” a senior consultant working on the merged company’s new identity said, speaking on the condition of anonymity due to non-disclosure agreements. The UK-based Vodafone and the Kumar Mangalam Birla-owned Idea are chalking out a new positioning that will attract customers and retain the recall value associated with both the parent companies, according to the people.
\n
The two companies didn’t respond to ET’s emailed queries. The merger<\/a> will create India’s largest mobile phone operator by subscribers and revenue market share. The companies expect the deal to close in the first half of 2018, though experts said it may come through by March-April. The companies are in the final leg of getting regulatory approvals for the merger, which will allow them to better take on Reliance Jio Infocomm and current No. 1 telco Bharti Airtel in an intensely competitive market that has eroded revenue, profit and cash flows.
\n
\n“A new brand will help them start afresh without any baggage,” said Jessie Paul, chief executive officer of marketing advisory firm Paul Writer in Bengaluru. “With Vodafone’s strength in its urban circles and Idea Cellular’s in rural areas, a new brand from scratch makes more sense.” In March 2017, both the companies said that the brand strategy of the combined company will be developed in due course and will leverage customers’ affinity for the existing brands, built up over the past decade.
\n
\nALSO READ: Top brass of Vodafone-Idea Cellular may get stock options<\/a><\/strong>
\n
\nSenior executives in the telcos aware of the developments said it will be a while before any new brand is rolled out. “Nothing is locked as of now and all options are open. We are veering towards maintaining status quo for at least one year,” said a senior executive aware of the developments at one of the telcos. “It’s very likely that one unified brand will emerge,” said a senior executive at an advertising firm that has worked with one of the telcos. “The operational chaos that would ensue as a result of a new brand, however, would be a major issue, naturally.”
\n
\nIdea and Vodafone India have hired Aon to chalk out salary structures, pulled in Bain Consultants to advise on overall strategies and have roped in leadership management company Spencer Stuart to shortlist candidates for major roles in the combined entity.
\n
\nALSO READ: Vodafone, Idea form project mgmt office to oversee merger<\/a><\/strong><\/body>","next_sibling":[{"msid":62871422,"title":"New device could charge your gadgets with body movements","entity_type":"ARTICLE","link":"\/news\/new-device-could-charge-your-gadgets-with-body-movements\/62871422","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62878866,"entity_type":"ARTICLE","title":"Vodafone, Idea may have a new brand name after merger","synopsis":"\u201cThere will be a new brand identity \u2014 work has started on it,\u201d a senior consultant working on the merged company\u2019s new identity said, speaking on the condition of anonymity due to non-disclosure agreements.","titleseo":"telecomnews\/vodafone-idea-may-have-a-new-brand-name-after-merger","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Delshad Irani","author_link":"\/author\/479203177\/delshad-irani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479203177.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479203177,"author_name":"Delshad Irani","author_seo_name":"delshad-irani","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-02-12 08:03:09","lastupd":"2018-02-12 08:07:13","breadcrumbTags":["idea","Kumar mangalam birla","industry","Brand identity","Merger","Vodafone"],"secinfo":{"seolocation":"telecomnews\/vodafone-idea-may-have-a-new-brand-name-after-merger"}}" data-authors="[" devina sengupta","delshad irani"]" data-category-name="" data-category_id="" data-date="2018-02-12" data-index="article_1">

沃达丰、想法合并后可能会有新的品牌

“将会有一个新的品牌标识,工作已经开始,”一位高级顾问在合并后的公司的新身份说,在匿名的情况下由于保密协议。

Devina森古普塔 Delshad伊朗人
  • 更新于2018年2月12日08:07点坚持
孟买:沃达丰(Vodafone)印度和的想法细胞,印度的第二个thirdranked电信公司合并,正在研究一个新的名字品牌标识对合并后的实体,可能一年后生效事务结束,知情人士说。

“将会有一个新的品牌标识,工作已经开始,”一位高级顾问在合并后的公司的新身份说,在匿名的情况下由于保密协议。英国沃达丰(Vodafone)和Kumar Mangalam Birla-owned想法正在制订一个新的定位,吸引客户和留住回忆与母公司相关联的值,根据人民。

这两家公司没有回复等的邮件查询。的合并印度最大的移动电话运营商将创建用户和收入市场份额。公司预计该交易将在2018年上半年完成,尽管专家们表示,它可能会通过3。最后一站的公司合并获得监管机构的批准,这将允许他们更好的承担依赖Jio Infocomm和当前1号电信Bharti Airtel在一个竞争激烈的市场,降低了收入,利润和现金流。

”一个新品牌将帮助他们重新开始没有任何包袱,”杰西保罗说,营销咨询公司的首席执行官保罗作家在班加罗尔。“沃达丰的力量在城市圈和想法细胞在农村地区,从头开始一个新品牌更有意义。“2017年3月,这两家公司表示,合并后的公司的品牌战略将适时开发,利用客户现有品牌的亲和力,建立了在过去的十年。

还读:高层Vodafone-Idea细胞可能会得到股票期权

电信公司的高管表示,这将是一个虽然意识到发展新品牌推出之前。“没有什么是锁到目前为止,所有选项都是开放的。我们朝着维持现状,至少一年,”一位高管说意识到发展的电信公司之一。“很可能会出现一个统一的品牌,”一个广告公司的高级主管说,曾与电信公司之一。“操作混乱,随之而来的一个新品牌,然而,将是一个重大的问题,自然。”

想法和沃达丰印度雇佣了怡安用粉笔画出工资结构,在贝恩咨询公司整体策略和建议说服了领导管理公司Spencer Stuart名单候选人对合并后的实体的主要角色。

还读:沃达丰,想法形成项目管理办公室负责合并
  • 发布于2018年2月12日凌晨08:03坚持
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\"\"MUMBAI: Vodafone<\/a> India and Idea<\/a> Cellular, India’s second-and thirdranked telcos that are merging, are working on a new name and brand identity<\/a> for the combined entity, which may come into effect a year after the transaction closes, people familiar with the matter said.
\n
\n“There will be a new brand identity — work has started on it,” a senior consultant working on the merged company’s new identity said, speaking on the condition of anonymity due to non-disclosure agreements. The UK-based Vodafone and the Kumar Mangalam Birla-owned Idea are chalking out a new positioning that will attract customers and retain the recall value associated with both the parent companies, according to the people.
\n
The two companies didn’t respond to ET’s emailed queries. The merger<\/a> will create India’s largest mobile phone operator by subscribers and revenue market share. The companies expect the deal to close in the first half of 2018, though experts said it may come through by March-April. The companies are in the final leg of getting regulatory approvals for the merger, which will allow them to better take on Reliance Jio Infocomm and current No. 1 telco Bharti Airtel in an intensely competitive market that has eroded revenue, profit and cash flows.
\n
\n“A new brand will help them start afresh without any baggage,” said Jessie Paul, chief executive officer of marketing advisory firm Paul Writer in Bengaluru. “With Vodafone’s strength in its urban circles and Idea Cellular’s in rural areas, a new brand from scratch makes more sense.” In March 2017, both the companies said that the brand strategy of the combined company will be developed in due course and will leverage customers’ affinity for the existing brands, built up over the past decade.
\n
\nALSO READ: Top brass of Vodafone-Idea Cellular may get stock options<\/a><\/strong>
\n
\nSenior executives in the telcos aware of the developments said it will be a while before any new brand is rolled out. “Nothing is locked as of now and all options are open. We are veering towards maintaining status quo for at least one year,” said a senior executive aware of the developments at one of the telcos. “It’s very likely that one unified brand will emerge,” said a senior executive at an advertising firm that has worked with one of the telcos. “The operational chaos that would ensue as a result of a new brand, however, would be a major issue, naturally.”
\n
\nIdea and Vodafone India have hired Aon to chalk out salary structures, pulled in Bain Consultants to advise on overall strategies and have roped in leadership management company Spencer Stuart to shortlist candidates for major roles in the combined entity.
\n
\nALSO READ: Vodafone, Idea form project mgmt office to oversee merger<\/a><\/strong><\/body>","next_sibling":[{"msid":62871422,"title":"New device could charge your gadgets with body movements","entity_type":"ARTICLE","link":"\/news\/new-device-could-charge-your-gadgets-with-body-movements\/62871422","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":62878866,"entity_type":"ARTICLE","title":"Vodafone, Idea may have a new brand name after merger","synopsis":"\u201cThere will be a new brand identity \u2014 work has started on it,\u201d a senior consultant working on the merged company\u2019s new identity said, speaking on the condition of anonymity due to non-disclosure agreements.","titleseo":"telecomnews\/vodafone-idea-may-have-a-new-brand-name-after-merger","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Delshad Irani","author_link":"\/author\/479203177\/delshad-irani","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479203177.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479203177,"author_name":"Delshad Irani","author_seo_name":"delshad-irani","designation":"Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-02-12 08:03:09","lastupd":"2018-02-12 08:07:13","breadcrumbTags":["idea","Kumar mangalam birla","industry","Brand identity","Merger","Vodafone"],"secinfo":{"seolocation":"telecomnews\/vodafone-idea-may-have-a-new-brand-name-after-merger"}}" data-news_link="//www.iser-br.com/news/vodafone-idea-may-have-a-new-brand-name-after-merger/62878866">