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沃达丰(Vodafone)敦促女性理解“自我价值”通过# WorthMore活动
通过这个活动,沃达丰试图让人们明白我们作为一个人的价值不仅仅是selfies。
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5月在大多数国家是观察到的“自尊”。将这个概念进一步,电信公司,沃达丰(Vodafone)已经想出一个计划在印度首次创造意识。
“有问题”已成为最常见的和时尚的拍摄方式。Selfies很有趣和容易被捕获。人们继续单击selfies或者视频和在社交媒体平台发布它无处不在。根据最近的研究FramesDirect.com,千禧一代每周平均花一个小时在点击selfies并张贴在社交媒体。有超过3.1亿张照片标记#我和超过2.5亿的图片标记#有问题Instagram。这种趋势已经得到了女性痴迷于获得喜欢在社交媒体上,不断受到承认在社交媒体上的必要性。
沃达丰通过其# WorthMore运动试图让女人明白这“selfie-obsession”有一个负面影响人们尤其是年轻人的自信和自尊在社会媒体上的活动。活动旨在让年轻人明白尽管selfies愉快但它不应被用来衡量一个人的自我价值。
“在这个selfie-obsessed世界,我们正试图采取一个位置,我们作为一个人我们selfies不仅仅是值得。我们要庆祝人民和他们的个性而不是只担心selfies好看,”该公司共享。
当被问及概念的起源,哈斯Banerjee——执行副总裁,市场营销,沃达丰印度,说:“沃达丰品牌是一个推动者,我们使人们在他们的个人最好成绩。我们有很简明地表达广告说,# BeSuper。# BeSuper谈论的事情是什么社会,什么生活里面,人们在说什么,他们的愿望是什么或在他们的生活事件。和程度上,我们已经开始以不同的方式表达# BeSuper。# BeSuper是一个想法的平台和# WorthMore表达式之一。”
沃达丰(Vodafone)发布了几个视频脸谱网页面作为其数字营销战略的一部分。没有电视或户外活动。
该品牌已深深与Facebook的社交媒体合作伙伴。通过这个活动已经达到约2000万观众和品牌将继续领带ups和社会影响力。
视频是由不同的女孩忙selfies。就在这时女孩意识到尽管Selfies很有趣,感觉好喜欢但# WorthMore比中可以看到有问题。实现自我价值后,相同的女孩的图片张贴了海报在他们的手中写“我有才华,和动态驱动,我# WorthMore不仅仅是我的有问题”和“我聪明,慷慨和有趣,我# WorthMore不仅仅是我的有问题。沃达丰在他们的竞选活动正试图让下一代了解关于这个相信年轻女性比selfies # WorthMore张贴在社交媒体。
“我们一直广泛成功的运动反应。在7 - 8天内发布的活动,我们有700万个观点,我们有5000 +的谈话和年轻的名人内瓦尔身和一些消息处理也加入我们乐动扑克”,巴纳吉补充道。
当被问及品牌希望通过此次活动的变化,Banerjee说:“任何活动涉及思维或行为变化一定是需要时间的。需要时间去体会、理解和我们在我们的旅程。”
这不是第一次,想出了一个运动品牌在一个社会问题。早些时候,作为一个有社会责任感的品牌,沃达丰已经看着雨水收集在马哈拉施特拉邦和防污染等问题在德里。通过这种活动,品牌继续关注和推动意识相关的社会问题。
“有问题”已成为最常见的和时尚的拍摄方式。Selfies很有趣和容易被捕获。人们继续单击selfies或者视频和在社交媒体平台发布它无处不在。根据最近的研究FramesDirect.com,千禧一代每周平均花一个小时在点击selfies并张贴在社交媒体。有超过3.1亿张照片标记#我和超过2.5亿的图片标记#有问题Instagram。这种趋势已经得到了女性痴迷于获得喜欢在社交媒体上,不断受到承认在社交媒体上的必要性。
沃达丰通过其# WorthMore运动试图让女人明白这“selfie-obsession”有一个负面影响人们尤其是年轻人的自信和自尊在社会媒体上的活动。活动旨在让年轻人明白尽管selfies愉快但它不应被用来衡量一个人的自我价值。
“在这个selfie-obsessed世界,我们正试图采取一个位置,我们作为一个人我们selfies不仅仅是值得。我们要庆祝人民和他们的个性而不是只担心selfies好看,”该公司共享。
当被问及概念的起源,哈斯Banerjee——执行副总裁,市场营销,沃达丰印度,说:“沃达丰品牌是一个推动者,我们使人们在他们的个人最好成绩。我们有很简明地表达广告说,# BeSuper。# BeSuper谈论的事情是什么社会,什么生活里面,人们在说什么,他们的愿望是什么或在他们的生活事件。和程度上,我们已经开始以不同的方式表达# BeSuper。# BeSuper是一个想法的平台和# WorthMore表达式之一。”
沃达丰(Vodafone)发布了几个视频脸谱网页面作为其数字营销战略的一部分。没有电视或户外活动。
该品牌已深深与Facebook的社交媒体合作伙伴。通过这个活动已经达到约2000万观众和品牌将继续领带ups和社会影响力。
“我们一直广泛成功的运动反应。在7 - 8天内发布的活动,我们有700万个观点,我们有5000 +的谈话和年轻的名人内瓦尔身和一些消息处理也加入我们乐动扑克”,巴纳吉补充道。
当被问及品牌希望通过此次活动的变化,Banerjee说:“任何活动涉及思维或行为变化一定是需要时间的。需要时间去体会、理解和我们在我们的旅程。”
这不是第一次,想出了一个运动品牌在一个社会问题。早些时候,作为一个有社会责任感的品牌,沃达丰已经看着雨水收集在马哈拉施特拉邦和防污染等问题在德里。通过这种活动,品牌继续关注和推动意识相关的社会问题。
Month of May in most countries is observed as \u2018Self-esteem\u2019 month. Taking this concept further, telecom company, Vodafone<\/a>, has come up with an initiative for the first time in India to create awareness around it.
\u2018Selfie\u2019 has become the most common and the trendy way to take pictures. Selfies are fun and easy to be captured. People keep on clicking selfies or making videos and posting it everywhere on social media platforms. As per the recent study by FramesDirect.com, millennials spend an average of an hour per week on clicking selfies and posting them on social media. There are over 310 million pictures tagged #me and over 250 million pictures tagged #selfie on Instagram<\/a>. This trend has now got women<\/a> obsessed with garnering likes on social media and being constantly driven by the need for acknowledgment on social media.
Vodafone through its #WorthMore campaign is trying to make women understand that this \u2018selfie-obsession\u2019 has a negative impact on the self confidence and self esteem of people especially youngsters who are active on social media. The campaign aims to make youngsters understand that though selfies are enjoyable yet it should not be used to measure one\u2019s self worth.
\u2018Selfie\u2019 has become the most common and the trendy way to take pictures. Selfies are fun and easy to be captured. People keep on clicking selfies or making videos and posting it everywhere on social media platforms. As per the recent study by FramesDirect.com, millennials spend an average of an hour per week on clicking selfies and posting them on social media. There are over 310 million pictures tagged #me and over 250 million pictures tagged #selfie on Instagram<\/a>. This trend has now got women<\/a> obsessed with garnering likes on social media and being constantly driven by the need for acknowledgment on social media.
Vodafone through its #WorthMore campaign is trying to make women understand that this \u2018selfie-obsession\u2019 has a negative impact on the self confidence and self esteem of people especially youngsters who are active on social media. The campaign aims to make youngsters understand that though selfies are enjoyable yet it should not be used to measure one\u2019s self worth.
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\u201cIn this selfie-obsessed world, we are trying to take a position that we as a person are worth more than just our selfies. We are trying to celebrate people and their sense of individuality rather than only worrying about looking good in the selfies,\u201d the company shared.
When asked about the origin of the concept, Siddharth Banerjee- EVP, Marketing, Vodafone India, said, \u201cVodafone is an enabler brand and we enable people to be at their personal best. We have very concisely expressed the ad, saying, #BeSuper. #BeSuper talks about what are some of the happenings in the society, what are some of the life inside, what are people talking about, what are their aspirations or happenings in their life. And to that extent, we have started expressing #BeSuper in different ways. #BeSuper is an idea platform and #WorthMore is one of the expressions of it.\u201d
Vodafone has released a few videos on their Facebook<\/a> page as a part of its digital marketing strategy. There is no TV or outdoor campaign for this.
The brand has collaborated deeply with Facebook as its social media partner. Through this, the campaign has reached around 20 million audiences and the brand will continue the tie ups with social influencers as well.
\u201cIn this selfie-obsessed world, we are trying to take a position that we as a person are worth more than just our selfies. We are trying to celebrate people and their sense of individuality rather than only worrying about looking good in the selfies,\u201d the company shared.
When asked about the origin of the concept, Siddharth Banerjee- EVP, Marketing, Vodafone India, said, \u201cVodafone is an enabler brand and we enable people to be at their personal best. We have very concisely expressed the ad, saying, #BeSuper. #BeSuper talks about what are some of the happenings in the society, what are some of the life inside, what are people talking about, what are their aspirations or happenings in their life. And to that extent, we have started expressing #BeSuper in different ways. #BeSuper is an idea platform and #WorthMore is one of the expressions of it.\u201d
Vodafone has released a few videos on their Facebook<\/a> page as a part of its digital marketing strategy. There is no TV or outdoor campaign for this.
The brand has collaborated deeply with Facebook as its social media partner. Through this, the campaign has reached around 20 million audiences and the brand will continue the tie ups with social influencers as well.
<\/div><\/div>The video consists of different girls busy taking selfies. Just then girls realize that though Selfies are fun and it feels great to get likes but one is #WorthMore than what can be seen in one\u2019s selfie. After realizing self worth, the same girls\u2019 images were posted with placards in their hands written \u2018I am talented, driven and dynamic, I m #WorthMore than just my selfie\u2019 and \u2018I m smart, generous and funny, I m #WorthMore than just my selfie\u2019. Vodafone in their campaign is trying to make the upcoming generation aware about this believes that young women are #WorthMore than the selfies posted on social media.
\u201cWe have been widely successful in terms of campaign reaction. In just 7-8 days within the release of the campaign, we had 7 million views, we had 5000+ conversation and young celebrity like Saina Nehwal<\/a> and several news handles also joined us\u201d, added Banerjee.
When asked about the change which brand is expecting through this initiative, Banerjee, stated, \u201cAny campaign which involves a mindset or a behavior change necessarily takes time. It takes time to be appreciated and understood and we are on our journey.\u201d
This is not for the first time that the brand has come up with a campaign around a social issue. Earlier also, as a socially responsible brand, Vodafone has looked on issues like rain water harvesting in Maharashtra and anti-pollution in Delhi. With this campaign, the brand has continued to focus and drive awareness around relevant societal issues.
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\u201cWe have been widely successful in terms of campaign reaction. In just 7-8 days within the release of the campaign, we had 7 million views, we had 5000+ conversation and young celebrity like Saina Nehwal<\/a> and several news handles also joined us\u201d, added Banerjee.
When asked about the change which brand is expecting through this initiative, Banerjee, stated, \u201cAny campaign which involves a mindset or a behavior change necessarily takes time. It takes time to be appreciated and understood and we are on our journey.\u201d
This is not for the first time that the brand has come up with a campaign around a social issue. Earlier also, as a socially responsible brand, Vodafone has looked on issues like rain water harvesting in Maharashtra and anti-pollution in Delhi. With this campaign, the brand has continued to focus and drive awareness around relevant societal issues.
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Follow and connect with us on Twitter<\/a>, Facebook<\/a>, Linkedin<\/a>, Youtube<\/a><\/div>","HashCode":{"minfo":"-921859296","minfoseo":"-921859296"},"latestnewsflag":{"minfo":"1.0","minfoseo":"1-0"},"canonicalURL":{"minfo":"http:\/\/www.adageindia.in\/marketing\/cmo-strategy\/vodafone-urges-women-to-understand-self-worth-through-worthmore-campaign\/articleshow\/58806669.cms?from=mdr","minfoseo":"http\/www-adageindia-in\/marketing\/cmo-strategy\/vodafone-urges-women-to-understand-self-worth-through-worthmore-campaign\/articleshow\/58806669-cmsfrommdr"},"key":{"0":{"keyid":"15492","value":"Vodafone","smid":"0","keynameseo":"Vodafone","keytype":"","keycount":"totalcount","weightage":"100"},"1":{"keyid":"624","value":"Women","smid":"0","keynameseo":"Women","keytype":"","keycount":"totalcount","weightage":"20"},"2":{"keyid":"847611","value":"Siddharth Banerjee","smid":"0","keynameseo":"Siddharth-Banerjee","keytype":"","keycount":"totalcount","weightage":"20"},"3":{"keyid":"30618","value":"Saina Nehwal","smid":"0","keynameseo":"Saina-Nehwal","keytype":"","keycount":"totalcount","weightage":"20"},"4":{"keyid":"819905","value":"Instagram","smid":"0","keynameseo":"Instagram","keytype":"","keycount":"totalcount","weightage":"20"},"6":{"keyid":"6354576","value":"Facebook","smid":"0","keynameseo":"Facebook","keytype":"","keycount":"totalcount","weightage":"20"}},"authorsplit":{"author":{"artau":"Vedika Kacker","aunameseo":"vedika-kacker","artauid":"479247232","artauemail":"c-vedika.kacker@timesinternet.in","auFullName":"Vedika Kacker","pubname":"Business Insider","designame":"Trainee","audetailsxml":{"details":[]},"aulinksxml":{"links":{"link":{"twitter":[],"facebook":[],"googlePlusUrl":[],"contributorUrl":[]}}},"auagencyid":[],"auagencyname":[],"autype":"GENERAL"}},"similarlytagged":[{"msid":"97996636","stname":"Govt may convert part of Vodafone Idea dues after 4-year moratorium: Analysts","artsyn":"Out of the expected annual regulatory payment, \u201cthe deferred component of Rs 17,400 crore can potentially be converted into equity by the government\u201d, Credit Suisse said, adding: \u201cVIL management did highlight the possibility of further stake increase by the government in case VIL is not able to meet its regulatory obligation.\u201d","seolocation":"telecomnews\/govt-may-convert-part-of-vodafone-idea-dues-after-4-year-moratorium-analysts","seolocationalt":"Govt may convert part of Vodafone Idea dues after 4-year moratorium: Analysts","url_seo":"govt-may-convert-part-of-vodafone-idea-dues-after-4-year-moratorium-analysts"},{"msid":"97924109","stname":"Vodafone rises after Liberty Global stake boosts M&A hopes","artsyn":"John Malone's Liberty Global, the joint owner of Virgin Media O2, a major rival to Vodafone in Britain, said it was an opportunistic investment. It ruled out making a takeover bid and said it was not seeking a board seat.","seolocation":"telecomnews\/vodafone-rises-after-liberty-global-stake-boosts-ma-hopes","seolocationalt":"Vodafone rises after Liberty Global stake boosts M&A hopes","url_seo":"vodafone-rises-after-liberty-global-stake-boosts-ma-hopes"},{"msid":"97915027","stname":"London's FTSE 100 hits fresh record high as telecoms surge","artsyn":"The blue-chip FTSE 100 rose as much as 0.6% to its all-time high, before easing to trade up 0.4%. 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The NCA had turned down an initial sale plan submitted by Vodafone Ghana early last year as it did not meet required regulatory standards.","seolocation":"telecomnews\/ghana-approves-sale-of-controlling-stake-in-vodafone-ghana-to-telecel-group","seolocationalt":"Ghana approves sale of controlling stake in Vodafone Ghana to Telecel Group","url_seo":"ghana-approves-sale-of-controlling-stake-in-vodafone-ghana-to-telecel-group"},{"msid":"96960192","stname":"Vodafone plans hundreds of job cuts in cost-saving measures: Report","artsyn":"The report follows Vodafone's November announcement of cost-saving measures worth 1 billion euros ($1.08 billion) in the wake of a deteriorating market outlook.","seolocation":"telecomnews\/vodafone-plans-hundreds-of-job-cuts-in-cost-saving-measures-report","seolocationalt":"Vodafone plans hundreds of job cuts in cost-saving measures: Report","url_seo":"vodafone-plans-hundreds-of-job-cuts-in-cost-saving-measures-report"},{"msid":"96953139","stname":"Is 5G rollout going to be an additional pain for telcos? Balaji Subramanian answers","artsyn":"\"I do not see any reason to believe that the 5G capex requirements have gone up in the last couple of weeks or last one month because this is something which companies have announced and they have plans for in past interactions with the investor community as well as public. I do not see any reason for a 5G capex acceleration to happen in any case.\"","seolocation":"telecomnews\/is-5g-rollout-going-to-be-an-additional-pain-for-telcos-balaji-subramanian-answers","seolocationalt":"Is 5G rollout going to be an additional pain for telcos? Balaji Subramanian answers","url_seo":"is-5g-rollout-going-to-be-an-additional-pain-for-telcos-balaji-subramanian-answers"},{"msid":"96877669","stname":"Hungary exempts sale of local Vodafone unit from competition scrutiny","artsyn":"British telecom group Vodafone said on Monday it had agreed to the sale of its Hungarian business to local IT company 4iG and the Hungarian state.","seolocation":"telecomnews\/hungary-exempts-sale-of-local-vodafone-unit-from-competition-scrutiny","seolocationalt":"Hungary exempts sale of local Vodafone unit from competition scrutiny","url_seo":"hungary-exempts-sale-of-local-vodafone-unit-from-competition-scrutiny"},{"msid":"96868242","stname":"EU to decide by Feb 10 on Big Telecoms advertising venture","artsyn":"The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the joint venture, which would be their first attempt to take on Meta and Alphabet unit Google in the lucrative online advertising sector.","seolocation":"telecomnews\/eu-to-decide-by-feb-10-on-big-telecoms-advertising-venture","seolocationalt":"EU to decide by Feb 10 on Big Telecoms advertising venture","url_seo":"eu-to-decide-by-feb-10-on-big-telecoms-advertising-venture"}],"primeid":0,"storytags":{"categoryTag":{"sectionid":"49830939","sectionname":"TelecomNews","seolocation":"telecomnews","seolocationalt":"telecomnews"},"otherTags":[{"keyid":"15492","value":"Vodafone","smid":"0","keynameseo":"Vodafone","keytype":"","keycount":"totalcount","weightage":"100"},{"keyid":"624","value":"Women","smid":"0","keynameseo":"Women","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"847611","value":"Siddharth Banerjee","smid":"0","keynameseo":"Siddharth-Banerjee","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"30618","value":"Saina Nehwal","smid":"0","keynameseo":"Saina-Nehwal","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"819905","value":"Instagram","smid":"0","keynameseo":"Instagram","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6354887","value":"industry","smid":"0","keynameseo":"industry","keytype":"","keycount":"totalcount","weightage":"20"},{"keyid":"6354576","value":"Facebook","smid":"0","keynameseo":"Facebook","keytype":"","keycount":"totalcount","weightage":"20"}],"filterTags":[]},"formattedTags":{"companyTags":[],"otherTags":[{"name":"Siddharth Banerjee"},{"name":"Saina Nehwal"},{"name":"Instagram"},{"name":"Vodafone"},{"name":"industry"},{"name":"Facebook"},{"name":"Women"}],"newsCategoryTags":[{"name":"TelecomNews","seolocation":"telecomnews"}],"breadcrumbTags":["Vodafone","Women","Siddharth Banerjee","Saina Nehwal","Instagram","industry","Facebook"],"filterTags":[]},"breadcrumbTags":["Vodafone","Women","Siddharth Banerjee","Saina Nehwal","Instagram","industry","Facebook"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/vodafone-urges-women-to-understand-self-worth-through-worthmore-campaign\/58867061","associated":{"articles":{"97996636":{"msid":"97996636","stname":"Govt may convert part of Vodafone Idea dues after 4-year moratorium: Analysts","artsyn":"Out of the expected annual regulatory payment, \u201cthe deferred component of Rs 17,400 crore can potentially be converted into equity by the government\u201d, Credit Suisse said, adding: \u201cVIL management did highlight the possibility of further stake increase by the government in case VIL is not able to meet its regulatory obligation.\u201d","seolocation":"telecomnews\/govt-may-convert-part-of-vodafone-idea-dues-after-4-year-moratorium-analysts","seolocationalt":"Govt may convert part of Vodafone Idea dues after 4-year moratorium: Analysts","url_seo":"govt-may-convert-part-of-vodafone-idea-dues-after-4-year-moratorium-analysts"},"97924109":{"msid":"97924109","stname":"Vodafone rises after Liberty Global stake boosts M&A hopes","artsyn":"John Malone's Liberty Global, the joint owner of Virgin Media O2, a major rival to Vodafone in Britain, said it was an opportunistic investment. It ruled out making a takeover bid and said it was not seeking a board seat.","seolocation":"telecomnews\/vodafone-rises-after-liberty-global-stake-boosts-ma-hopes","seolocationalt":"Vodafone rises after Liberty Global stake boosts M&A hopes","url_seo":"vodafone-rises-after-liberty-global-stake-boosts-ma-hopes"},"97915027":{"msid":"97915027","stname":"London's FTSE 100 hits fresh record high as telecoms surge","artsyn":"The blue-chip FTSE 100 rose as much as 0.6% to its all-time high, before easing to trade up 0.4%. The FTSE 250 midcap index gained 0.3%.","seolocation":"telecomnews\/londons-ftse-100-hits-fresh-record-high-as-telecoms-surge","seolocationalt":"London's FTSE 100 hits fresh record high as telecoms surge","url_seo":"londons-ftse-100-hits-fresh-record-high-as-telecoms-surge"},"97898368":{"msid":"97898368","stname":"Liberty Global takes 5% 'opportunistic' stake in Vodafone","artsyn":"Liberty Global Chief Executive Mike Fries called the stake in Vodafone, whose shares have heavily lagged London's blue-chip index over the past two years with a 30% drop, an \"opportunistic and financial investment.\"","seolocation":"telecomnews\/liberty-global-takes-5-opportunistic-stake-in-vodafone","seolocationalt":"Liberty Global takes 5% 'opportunistic' stake in Vodafone","url_seo":"liberty-global-takes-5-opportunistic-stake-in-vodafone"},"97875168":{"msid":"97875168","stname":"EU backs telecom firms' ad-tech plan","artsyn":"The Commission approved a proposal from Vodafone, Orange, Deutsche Telekom and Telefonica to set up a platform for sharing anonymised user data with other companies to use for marketing and advertising.","seolocation":"telecomnews\/eu-backs-telecom-firms-ad-tech-plan","seolocationalt":"EU backs telecom firms' ad-tech plan","url_seo":"eu-backs-telecom-firms-ad-tech-plan"},"97812993":{"msid":"97812993","stname":"European telecoms' advertising venture against Big Tech wins EU antitrust nod","artsyn":"\"The transaction, as notified, would not significantly reduce competition in French, German, Italian and Spanish markets,\" the European Commission said in a statement.","seolocation":"telecomnews\/european-telecoms-advertising-venture-against-big-tech-wins-eu-antitrust-nod","seolocationalt":"European telecoms' advertising venture against Big Tech wins EU antitrust nod","url_seo":"european-telecoms-advertising-venture-against-big-tech-wins-eu-antitrust-nod"},"97795925":{"msid":"97795925","stname":"Vodafone Idea to offer additional 5GB data with some prepaid recharge plans","artsyn":"On select recharges starting at Rs 199 and up to Rs 299, Vi users will be eligible for 2GB of extra data with a validity of 28 days. \u201cThe exclusive offer is available to Vi customers recharging only on the Vi App until 14th February 2023,\u201d the telco said in a statement Friday.","seolocation":"telecomnews\/vodafone-idea-to-offer-additional-5gb-data-with-some-prepaid-recharge-plans","seolocationalt":"Vodafone Idea to offer additional 5GB data with some prepaid recharge plans","url_seo":"vodafone-idea-to-offer-additional-5gb-data-with-some-prepaid-recharge-plans"},"97771893":{"msid":"97771893","stname":"Britain examines inflation-linked hikes in broadband bills","artsyn":"Regulator Ofcom said its research showed that around a third of mobile and broadband customers did not know whether their provider could increase prices mid-contract, while around half did not know how rises were calculated.","seolocation":"telecomnews\/britain-examines-inflation-linked-hikes-in-broadband-bills","seolocationalt":"Britain examines inflation-linked hikes in broadband bills","url_seo":"britain-examines-inflation-linked-hikes-in-broadband-bills"},"97632433":{"msid":"97632433","stname":"View: Vodafone Idea, a friend in need in GoI","artsyn":"GoI, having decided to convert Vodafone Idea's accrued interest into equity, must now hold the company's joint venture partners to account over promised capital infusion. As the single-largest shareholder in the telecom company, it will have greater say in how capital raised by the promoters will be deployed to arrest subscriber erosion and speed up 5G network rollout.","seolocation":"telecomnews\/view-vodafone-a-friendin-need-in-goi","seolocationalt":"View: Vodafone Idea, a friend in need in GoI","url_seo":"view-vodafone-a-friendin-need-in-goi"},"97538923":{"msid":"97538923","stname":"European telecoms' advertising venture set for EU approval","artsyn":"The joint venture marks the telecoms sector's first attempt to take on Meta and Alphabet'S Google in the lucrative online advertising sector and diversify their revenue streams.","seolocation":"telecomnews\/european-telecoms-advertising-venture-set-for-eu-approval","seolocationalt":"European telecoms' advertising venture set for EU approval","url_seo":"european-telecoms-advertising-venture-set-for-eu-approval"},"97519396":{"msid":"97519396","stname":"Vodafone reports Q3 slowdown, hit by Germany, Italy and Spain","artsyn":"The mobile and broadband operator reported group service revenue growth of 1.8% in the third quarter, down from 2.5% in the second and missing market expectations.","seolocation":"telecomnews\/vodafone-reports-q3-slowdown-hit-by-germany-italy-and-spain","seolocationalt":"Vodafone reports Q3 slowdown, hit by Germany, Italy and Spain","url_seo":"vodafone-reports-q3-slowdown-hit-by-germany-italy-and-spain"},"97507592":{"msid":"97507592","stname":"Vodafone's interim CEO faces first public test as calls for change grow","artsyn":"Vodafone is battling high energy costs and rising inflation. Read in November lowered the company's core earnings guidance to the lower half of its previous range, and cut its adjusted free cash flow guidance by 200 million euros ($217 million).","seolocation":"telecomnews\/vodafones-interim-ceo-faces-first-public-test-as-calls-for-change-grow","seolocationalt":"Vodafone's interim CEO faces first public test as calls for change grow","url_seo":"vodafones-interim-ceo-faces-first-public-test-as-calls-for-change-grow"},"97479444":{"msid":"97479444","stname":"Vodafone Egypt deal bumps up S. Africa's Vodacom quarterly revenue","artsyn":"Vodacom, majority-owned by Britain's Vodafone, said group revenue rose to 30.7 billion rand ($1.76 billion) in the quarter ended Dec.31. On a normalised basis, revenue grew 4.7%.","seolocation":"telecomnews\/vodafone-egypt-deal-bumps-up-s-africas-vodacom-quarterly-revenue","seolocationalt":"Vodafone Egypt deal bumps up S. Africa's Vodacom quarterly revenue","url_seo":"vodafone-egypt-deal-bumps-up-s-africas-vodacom-quarterly-revenue"},"97294665":{"msid":"97294665","stname":"Vodafone sells British HQ, rents part instead amid downsizing","artsyn":"Vodafone will vacate three of the buildings, which Iqon said would be modernised as a business campus. The site consists of about 486,810 sq ft of office space set in 38 acres of grounds.","seolocation":"telecomnews\/vodafone-sells-british-hq-rents-part-instead-amid-downsizing","seolocationalt":"Vodafone sells British HQ, rents part instead amid downsizing","url_seo":"vodafone-sells-british-hq-rents-part-instead-amid-downsizing"},"97076032":{"msid":"97076032","stname":"Airtel won't oppose Vodafone's bid to sell Indus stake to external buyer","artsyn":"UK\u2019s Vodafone Group Plc and India\u2019s Aditya Birla Group are facing increasing pressure from the government and lenders to infuse equity into Vodafone Idea\u2014their cash-strapped telecom joint venture\u2014to shore up external investor confidence. One of the avenues available to the British telco is selling its remaining or part of the 21.05% stake in Indus and injecting the proceeds into Vi. Bharti Airtel owns 47.95% in Indus.","seolocation":"telecomnews\/airtel-wont-oppose-vodafones-bid-to-sell-indus-stake-to-external-buyer","seolocationalt":"Airtel won't oppose Vodafone's bid to sell Indus stake to external buyer","url_seo":"airtel-wont-oppose-vodafones-bid-to-sell-indus-stake-to-external-buyer"},"97043402":{"msid":"97043402","stname":"Ghana approves sale of controlling stake in Vodafone Ghana to Telecel Group","artsyn":"The National Communications Authority (NCA) approved the sale after Telecel submitted a revised financial and technical proposal in December. The NCA had turned down an initial sale plan submitted by Vodafone Ghana early last year as it did not meet required regulatory standards.","seolocation":"telecomnews\/ghana-approves-sale-of-controlling-stake-in-vodafone-ghana-to-telecel-group","seolocationalt":"Ghana approves sale of controlling stake in Vodafone Ghana to Telecel Group","url_seo":"ghana-approves-sale-of-controlling-stake-in-vodafone-ghana-to-telecel-group"},"96960192":{"msid":"96960192","stname":"Vodafone plans hundreds of job cuts in cost-saving measures: Report","artsyn":"The report follows Vodafone's November announcement of cost-saving measures worth 1 billion euros ($1.08 billion) in the wake of a deteriorating market outlook.","seolocation":"telecomnews\/vodafone-plans-hundreds-of-job-cuts-in-cost-saving-measures-report","seolocationalt":"Vodafone plans hundreds of job cuts in cost-saving measures: Report","url_seo":"vodafone-plans-hundreds-of-job-cuts-in-cost-saving-measures-report"},"96953139":{"msid":"96953139","stname":"Is 5G rollout going to be an additional pain for telcos? Balaji Subramanian answers","artsyn":"\"I do not see any reason to believe that the 5G capex requirements have gone up in the last couple of weeks or last one month because this is something which companies have announced and they have plans for in past interactions with the investor community as well as public. I do not see any reason for a 5G capex acceleration to happen in any case.\"","seolocation":"telecomnews\/is-5g-rollout-going-to-be-an-additional-pain-for-telcos-balaji-subramanian-answers","seolocationalt":"Is 5G rollout going to be an additional pain for telcos? Balaji Subramanian answers","url_seo":"is-5g-rollout-going-to-be-an-additional-pain-for-telcos-balaji-subramanian-answers"},"96877669":{"msid":"96877669","stname":"Hungary exempts sale of local Vodafone unit from competition scrutiny","artsyn":"British telecom group Vodafone said on Monday it had agreed to the sale of its Hungarian business to local IT company 4iG and the Hungarian state.","seolocation":"telecomnews\/hungary-exempts-sale-of-local-vodafone-unit-from-competition-scrutiny","seolocationalt":"Hungary exempts sale of local Vodafone unit from competition scrutiny","url_seo":"hungary-exempts-sale-of-local-vodafone-unit-from-competition-scrutiny"},"96868242":{"msid":"96868242","stname":"EU to decide by Feb 10 on Big Telecoms advertising venture","artsyn":"The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the joint venture, which would be their first attempt to take on Meta and Alphabet unit Google in the lucrative online advertising sector.","seolocation":"telecomnews\/eu-to-decide-by-feb-10-on-big-telecoms-advertising-venture","seolocationalt":"EU to decide by Feb 10 on Big Telecoms advertising venture","url_seo":"eu-to-decide-by-feb-10-on-big-telecoms-advertising-venture"}}}}" data-news-images="null" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
